D'FRONT® Branding and Design

BACKGROUND

Please describe your company and position.

I am the Vice-President of a student association

Describe what your company does in a single sentence.

Our association was founded on November 8, 1979, with the purpose of defending the rights and interests of the 8,000 students of our university.

Over the past four decades, the association has established itself as an association with a prominent role both nationally and internationally in the scope of its original mission. It is now one of the most credible and respected associations, having been an integral part of several important phases of the associative movement, contributing to improvements in both Portuguese and European higher education and the youth movement.

We're organized into four social bodies: the General Assembly, the Board of Directors, the Fiscal Council, and the Assembly Table, with 33 association leaders. We also have several autonomous sections.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire D'FRONT® Branding and Design to accomplish?

• Better image
• Innovative design
• Juvenile design

SOLUTION

How did you find D'FRONT® Branding and Design?

Online Search

Why did you select D'FRONT® Branding and Design over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The team developed a visual identity that reflects the essence of the brand, with a consistent and suitable color palette, typography, and graphic elements that align with the desired positioning. The created identity presents visual coherence, ensuring that all elements complement each other and convey a strong and unified brand image.

Regarding the Instagram content, posts were designed to follow the guidelines established by the visual identity. The posts are structured to capture attention, strategically using the color palette and graphic elements in a cohesive way. The choice of themes and approaches appears aligned with the target audience, promoting clear and appealing visual communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Firstly, social media engagement provides a clear measure of the project's impact. An increase in the number of followers on platforms such as Instagram before, during, and after the event would reflect the campaign's effectiveness in attracting and retaining an audience. Engagement levels, represented by the volume of likes, shares, comments, and other interactions on posts, serve as a further indicator of success. A high engagement rate would suggest that the visual identity and content produced resonate with the target audience, effectively capturing their interest and encouraging interaction. Additionally, the reach and impressions metrics indicate the visibility of the posts, revealing how many people viewed the content and the frequency of those views, which underscores the campaign's potential for widespread impact.

Another key metric is the increase in event participation. By comparing attendance numbers from this event to previous years, it’s possible to evaluate the effect of the campaign's visual and communicative appeal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivered everything on time and demonstrated a willingness to make adjustments as needed. They were consistently available and responsive, showing flexibility and commitment to ensuring that the final output met all requirements.

What was your primary form of communication with D'FRONT® Branding and Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company has proven to be exceptional in various aspects. They  have delivered their products on time, demonstrating a commendable level of reliability and efficiency. Their communication is outstanding, ensuring that all queries and concerns are addressed promptly and thoroughly. Additionally, the quality of their files and documentation is impeccable, reflecting their commitment to excellence.

Are there any areas for improvement or something D'FRONT® Branding and Design could have done differently?

There isn't anything we would like to change. Everything is satisfactory as it is.