Deuxon

BACKGROUND

Please describe your company and position.

I am the CEO of Zero Cheating

Describe what your company does in a single sentence.

We offer academic integrtity solutions to ensure collaboration and learning in the education space. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deuxon to accomplish?

• Raise funds on WeFunder

SOLUTION

How did you find Deuxon?

Online Search

Why did you select Deuxon over others?

Performance promise

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work
The engagement was for a one-month fundraising marketing campaign designed to support Zero Cheating’s equity crowdfunding raise on Wefunder. The agency was contracted to execute large-scale outreach across both email and LinkedIn, supported by copywriting, reporting, and campaign management.

Key Deliverables

Email Outreach:
• Sending 100,000 personalized emails to top equity crowdfunding investors
• Biweekly email newsletters to 200,000 investors
LinkedIn Outreach:
• 2,000 personalized LinkedIn messages to equity crowdfunding investors
Copywriting:
• Creation of persuasive copy for emails and LinkedIn messages
• 3 personal LinkedIn pitch templates
• 5 personal email pitch sequences
• 2 newsletter email sequences
Campaign Infrastructure:
• Setup of 35 domains and 140 email accounts
• UTM tracking for performance attribution
• Ongoing optimization and campaign management
Reporting & Support:
• Daily online reporting and monthly progress report
• Priority daily email support for any issues
The agreement also included a performance guarantee: at least a 5X return on the $3,000 fee (minimum $15,000 in new investments raised), with a money-back provision if the goal was not met.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes
Despite the promised scope — 100,000 investor emails, 200,000 newsletter sends, and 2,000 LinkedIn messages — the campaign produced zero investor meetings, zero new investments, and no measurable fundraising progress. The vendor’s reporting claimed success by including pre-existing or unrelated funds, but no verifiable results were delivered. In writing, the vendor admitted they could not honor their own refund guarantee due to financial issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management
The vendor failed to deliver the promised outcomes and consistently delayed progress. While mass emails and LinkedIn messages were technically sent, there was no evidence of results, no investor meetings, and no new funds raised. Reporting was vague and misleading, relying on inflated numbers that included pre-existing investments. When asked to honor their contractual refund guarantee, they admitted in writing they could not pay due to cash flow problems. Overall, they did not respond effectively to our needs, did not take accountability, and did not manage the project in a professional or trustworthy way.

What was your primary form of communication with Deuxon?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing stood out as impressive in terms of performance or professionalism. What was unique — in a negative sense — was how they misrepresented results by counting unrelated or pre-existing investments as campaign outcomes. Even more concerning, they openly admitted in writing that they could not honor their own refund guarantee due to financial problems.

Are there any areas for improvement or something Deuxon could have done differently?

Deuxon should have honored the contractual refund guarantee instead of admitting they could not pay. They should have delivered verifiable outcomes — actual investor meetings and attributable investments — rather than sending mass emails that produced nothing. Transparency was also lacking; instead of inflating numbers with pre-existing funds, they should have provided honest reporting. Fundamentally, they needed to manage the campaign professionally, take accountability when results failed, and treat the client relationship with integrity.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Moneco

Describe what your company does in a single sentence.

Online bank for Africans

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Deuxon to accomplish?

• Create a WeFunder campaign
• Promote the campaign

SOLUTION

How did you find Deuxon?

inbound

Why did you select Deuxon over others?

• Pricing fit our budget
• Came at the right timing

How many teammates from Deuxon were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Define a goal
2. Elaborate the content displayed on our Wefunder page  
3. Help on visuals and messaging
4. Create a relevant audience
5. Contact the audience and settle appointments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased traffic on our WeFunder page
2. Increased level of investment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Dimitrii was really keen all along the project and they agreed to help us even beyond the defined scope.

What was your primary form of communication with Deuxon?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Execution speed
2. Willingness to help
3. They are nice people.

Are there any areas for improvement or something Deuxon could have done differently?

NA.