Databy

BACKGROUND

Please describe your company and position.

 I am the CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

We deliver performance marketing campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Databy to accomplish?

• Set up GA4 analytics from scratch, including a complete tracking architecture.
• Implement accurate marketing conversion and event tracking across the website.
• Build unified reporting in Looker Studio combining data from all key platforms.

SOLUTION

How did you find Databy?

Referral

Why did you select Databy over others?

• High ratings
• Referred to me

How many teammates from Databy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Databy was responsible for the complete setup of our website analytics and reporting. Key deliverables included a full GA4 implementation from scratch, reliable conversion and event tracking, and centralized Looker Studio reporting.

As part of the project, Databy developed an automated internal tool with scripts to monitor and validate campaign performance across our client portfolio. This solution significantly reduced manual checks and improved consistency and control over campaign data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a reliable website analytics and reporting setup. We now have clear visibility into website performance and marketing conversions across platforms in Looker Studio.

The automated monitoring tool reduced manual campaign checks and saves us a lot of time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project ran smoothly with regular check-ins and feedback along the way. This helped us adjust as needed and achieve a successful result.

What was your primary form of communication with Databy?

In-Person Meeting

What did you find most impressive or unique about this company?

Their expertise and ability to tailor the solution to our needs have impressed us.

Are there any areas for improvement or something Databy could have done differently?

We did not see any significant areas for improvement and were satisfied with the overall collaboration.