Design that kicks goals.
Design studio based out of Melbourne. We use data analytics, behavioural science and design to get you the results you need from your product or your website. We've been in this for the last 10 years and have worked with the best in the business.
Checkout our work on award winning products such as Calm, Moda Operandi, and Freedom Guru.
Moda Operandi is the global destination for luxury fashion, providing bespoke access, brand discovery, and unparalleled curation.
Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to pre order looks directly from designers, immediately after their runway show.
Problem 1: Moda Operandi sells fashion that hasn’t even been made yet! In an age of instant gratification, we designed to woo customers into placing orders they might get 5 months down the line. Mindful design created desire and trust - moving fast fashion slow, that’s true luxury.
Problem 2: The bulk of the market opportunity lay outside truck shows. Competition for this market is strong. The design of the web and app portal was outdated - not driven by data. The recommendation engine did not support multiple channels. The payment process was clunky.
1. We created a strongly personalised and interactive experience to ensure customers spending $20,000 in a single transaction feel joy. Our behavioural scientists and data scientists worked closely with our UX design team to ensure endorphins and dopamine release at the right points.
2. Hourly Updates
We worked to ensure flawless interaction with multiple third-party systems to ensure a smooth experience for the luxury consumer. The site is in a constant state of flux as we upload multiple new trunk shows and collections daily.
3 Salesforce integration
Our QA team carefully manages the payment collection process as payment is collected in two instalments (deposit and balance) and updates Moda Operandi’s salesforce system.
19%+ Increased revenue
Moda Operandi’s sales went up by 19% on average month on month in the 6 months following the launch of the new site.
Brand recall was always strong but a November 2020 Survey found that luxury shoppers open Moda Operandi first, ahead of competitors sites and even sites of fashion Maisons.