Danton GTM

BACKGROUND

Please describe your company and position.

 I am the Partner of a legal company 

Describe what your company does in a single sentence.

We compete nationally in a specialized, high-stakes category against much larger, longer-established names, so visibility and positioning at the right moment are the whole game.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Danton GTM to accomplish?

• Grow qualified new client acquisition through our digital channels.
• Own visibility in AI-driven search before our competitors moved on it.
• Build a measurable, data-backed marketing engine that could outmaneuver bigger players.

SOLUTION

How did you find Danton GTM?

Referral

Why did you select Danton GTM over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Danton GTM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They operate as our full outsourced marketing team across an integrated program. The scope spans SEO and technical optimization, content strategy and production, paid media across search, social, and programmatic, retargeting, AI search optimization, ongoing competitive intelligence and tracking, website management, conversion optimization, our email and CRM setup, and the analytics and attribution that tie everything back to a source. They also built out our reputation and review program and keep our messaging and positioning sharp. The cadence includes weekly updates, refreshed dashboards, and monthly strategy sessions, so nothing sits in a black box.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results have been clear and measurable. They moved us up fast in AI search against competitors who have been established for decades, closing the gap with the biggest name in our category in a matter of weeks and making our content the most-cited in our space, with the most positive sentiment of any name in our peer set. New client acquisition through our channels just posted its strongest six-month stretch yet. They have also begun proving the work fuels our referral pipeline, not only direct response, by tracing several of our highest-value new clients back to specific campaigns. And for the first time we have the competitive data to know exactly where we stand at any moment, which has changed how we make decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. They work on a consistent cadence, including regular working sessions, and they are proactive rather than reactive. Turnarounds are fast, deadlines hold, and when priorities shift they adjust without missing a beat. They bring strategic thinking to every interaction and operate like a true extension of our team, not a vendor waiting for instructions.

What was your primary form of communication with Danton GTM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their command of AI search and competitive intelligence is in a different league. They do not guess. They show you the data on exactly where you stand against every competitor, then they go change it. Most agencies are still only talking about this shift. They were already operating in it and winning.

Are there any areas for improvement or something Danton GTM could have done differently?

If anything, they surface more ideas and opportunities than we can act on at once, so choosing what to prioritize becomes its own exercise. I would welcome an even more formal way to sequence everything they bring. It is a good problem to have, and about the only critique I can offer.