Daake

BACKGROUND

Introduce your business and what you do there.

I’m vice president of marketing and community relations for the children’s hospital and medical center in Omaha. We’re the state’s only children’s hospital.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

For this specific initiative, we needed support for a new branding campaign. I have a longstanding relationship with Daake, so we didn’t initially hire their team for this initiative specifically.

SOLUTION

What was the scope of their involvement?

Daake’s process began with understanding our organization. Their team went deeper than basic questions such as what do you want to do and what do you want the project to look like? Their team tried to understand the essence of our organization by talking to key people. Then, they translated that knowledge of how we function and what we do for the community to a message that is easily understood and makes an impact. Daake created the ads for the campaign, which included a 60-second television spot, four 30-second spots, and then two companion spots for primary care. On the radio side, it was six radio spots. There were also print and digital ads. This campaign involved the development of a new theme line, so their team also updated internal materials along the way. We have an ongoing relationship with them, and they’ve helped us with a number of initiatives.

What is the team composition?

Our primary contact was with the president and creative director. At least 3–4 other people were involved, but there could’ve been more.

How did you come to work with Daake?

We have a long relationship with Daake, so the question becomes do they still meet our needs? We continue to work with them because they over deliver and never disappoint us. Daake's in a competitive market and there are a lot of good firms but their investment in us over the years has paid off.

How much have you invested with them?

We spent about $500,000 on this project.

What is the status of this engagement?

Daake started working on this campaign in November 2018. The major campaign elements launched in July 2019, so the bulk of the project’s done.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

At this point, we have about 2,000-page views just for this campaign. We have a lot of metrics across social media platforms as well, but this campaign was not designed to elicit actions such as scheduling appointments. We produced an annual consumer assessment survey that will better tell us how the campaign’s performing.

How did Daake perform from a project management standpoint?

We never had an issue with the quality of their work or deadlines. They were great. We mostly communicated via phone or in person. Their team used digital boards and e-mail too. They were flexible and responsive. 

What did you find most impressive about them?

Daake’s insightful and connects what the consumer wants with the message that we want to deliver to constituents. They have an insightful way of understanding not only what’s important to us but also what’s important to a consumer.

Are there any areas they could improve?

No, not really.

Do you have any advice for potential customers?

Just as they listen to you, it’s important to listen to their creativity, advice, and expertise. If you go into an engagement with something in your mind, executing on that probably isn't their strong suit. Daake shines when they have the freedom to exercise their creative juices to produce something stellar.

BACKGROUND

Introduce your business and what you do there.

As the senior vice president of marketing for a healthcare company, I oversee the organizations branding across all media channels. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We were looking to rebrand our institution and introduce a new company culture to our internal and external stakeholders. 

SOLUTION

What was the scope of their involvement?

We partnered with Daake to rebrand our organization. After discussing the strategic intent of the project, they administered a mapping exercise to help us define success. They then worked backward to determine the timeline and how to manage expectations across all of our stakeholder groups. Once the initial planning stage was complete, they moved on to developing psychology-based strategies to compel all invested parties. With a viable plan to get all stakeholders on board with the rebranding initiative, we had the clearance to create a new brand identity that reflects our company.

What is the team composition?

Daake’s creative director served as our main point of contact.

How did you come to work with Daake?

Our work with Daake spans more than 14 years. The first project that we commissioned entailed developing an icon graphic for our logo. We initially wanted to work on a simple shape, but they helped us transform our basic concept into a durable design; this required a comprehensive design exercise.

What is the status of this engagement?

The rebranding project occurred between 2011–2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Daake truly understood the heart of our brand and how to express those characteristics in a way that’s durable over time. Six years have passed since we reinvented our image, but the branding has withstood the test of time. In refining our company’s voice, they helped us unify and connect with stakeholders in ways that had never been achieved. Externally, the project allowed us to precisely and coherently articulate our core values.

How did Daake perform from a project management standpoint?

Even in the most challenging of circumstances, Daake was able to plan and execute flawlessly. The organization with their agency allows them to engage in ways that are unique from their competitors.

What did you find most impressive about them?

Daake is a catalyst for change. Their team tapped into our creativity and boosted our positivity and confidence. As a brand psychologist, Daake has an expert understanding of the DNA behind successful brands. Their ability to reinvent how an organization thinks about its identity is what sets them apart from other brand strategists.

Are there any areas they could improve?

Daake is one of the best vendors that I have ever worked with. I cannot think of anything that I would change about our engagement.

Do you have any advice for potential customers?

While they can execute requirements flawlessly, their talents are better suited for developing a custom brand strategy.

BACKGROUND

Introduce your business and what you do there.

I am the president of Delasco, an independent manufacturer and supplier of dermatology products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

Our company was going through a significant change—it had just been acquired, and I was part of the new ownership group. We feared that the branding that we presented to customers or potential business partners looked rather disjointed. It seemed as though we were sending multiple messages instead of one streamlined message. We hired Daake with the hope of rebranding our company and developing a clear message of who Delasco is to our customers, our internal team members, and our external supplier partners.

SOLUTION

What was the scope of their involvement?

Daake began by gathering stakeholder feedback—first from internal team members and then from our customers through phone and printed surveys, including a phone survey we conducted ourselves about a year prior. Daake came up with creative ways to engage our team and get their feedback throughout the process because I felt it was important for everybody to have a voice, especially when working with new leadership that they don’t know well.

As we were seeking inputs for our brand and logo style, Daake created an NCAA basketball tournament-style bracket in which our team voted every day on 16 different colors, patterns, fonts, and so on until we had 64 elements to choose from. We ended up with a final four that informed some of Daake’s design choices in putting together the branding proposals.

Ultimately, Daake produced an entire set of brand guidelines—including the logo, fonts, color schemes, and situational uses for all of the above. Additionally, they aimed to help our team live the brand. Daake made a brand launch video that we shared with the team at a brand launch party that doubled as our company’s anniversary party. Daake planned that event so that it would be engaging and everybody would feel motivated. It was very helpful to have Daake’s input as we tried to bring the group together. I’ll never forget the time they spent creatively engaging my team.

What is the team composition?

Greg (Principal/Creative Director, Daake) and Lisa (Vice President, Daake) organized much of our project, but we also worked closely with Steven (Senior Design Director, Daake) and Tina (Senior Brand Strategist, Daake).

How did you come to work with Daake?

We asked members of our network here in Omaha which local firms they might recommend. A former client of Daake recommended them specifically for healthcare organizations. We chose them because of how creative they were and because of how they communicated the way they wanted to get to know us. They tried to listen to who we were, and we didn’t necessarily feel that from the other firms. Daake made good on that promise throughout our project.

How much have you invested with them?

We spent about $90,000.

What is the status of this engagement?

Our project spanned May–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most significant impact we’ve seen to this point is with our trade show booth. We now have more polished messaging and collateral. We’ve seen a 175% ROI in our trade show revenue since working with Daake.

How did Daake perform from a project management standpoint?

We had a standard scope of work proposal, a list of deliverables, and a timeline. We referred to those materials, so we didn't need more advanced project management software. Daake never missed a deadline. If anything, they reminded us to stay on track.

What did you find most impressive about them?

At Daake, the entire team was engaged and committed to our objective from the beginning. We never felt like our project would be sent to a contractor that they work with. Everybody understood our scope, and every member played a role.

Are there any areas they could improve?

We tacked on a few extra projects at the end because we were excited about the results we received. As we rode that momentum, both of our teams failed to check what impact the additional projects had on our budget. We could have slowed down and been more thoughtful as to what the projects entailed and what budget was necessary. I still would have approved the work, but we should have had that budget discussion beforehand.

Do you have any advice for potential customers?

We found it valuable to commit the time to their discovery phase. I should also note that Daake is not the least expensive firm out there, but the holistic and thorough approach they took to our rebrand was worth it.

BACKGROUND

Please describe your company and your position there.

I’m the VP of marketing and innovation at Kidwell, Inc. Our core business is electrical contracting, but we’ve diversified our service portfolio to include a variety of B2B technology offerings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Daake?

To ensure we properly manage our success (300% growth in the last 10 years), we knew we needed to up our marketing game. Daake was selected to better capture who we are as an entity and craft a better narrative we can present to clients.

What were your goals for this project?

As our service offerings/client-base/operational footprint has grown, it’s been increasingly difficult to clearly and concisely tell our customers what we do. Additionally, we wanted to polish our existing branding tool kit.

SOLUTION

How did you select this vendor?

I was introduced to Daake through a professional contact that was extremely happy with their work. We conducted an extensive search of other branding agencies throughout the Midwest. After narrowing our search and reviewing various portfolios, we were most impressed with Daake's body of work and the discovery process they implement with each client.

Describe the scope of their work in detail.

The process began with several one-on-one meetings, followed by surveys of our management and team. Then, Daake presented results and suggested follow-up actions. Our team was given the choice of three different branding directions, and Daake generated new logos, style guides, and vehicle advertisement designs. They also performed an internal audit of all customer-facing materials and developed a website and company video.

What was the team composition?

I worked directly with the president and a dedicated team comprised of a project manager, a creative director, and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rebrand with Daake has been the best thing I’ve done in my 10 years in our marketing department. We consistently receive compliments on our logo and marketing materials, our website traffic is up 1,000%, employees order dramatically more branded clothing, and our fleet of 70 vehicles has become our most dominant advertising platform.

How effective was the workflow between your team and theirs?

Branding is obviously what Daake does best, but their communication is a close second. It almost seems effortless. They’re always on time, if not early, with project/status updates, and they’ll gently nudge you along to ensure projects stay on schedule.

What did you find most impressive about this company?

Being honest, I don't enjoy most sales/discovery processes. That said, Daake is genuine, and I felt comfortable sharing our company’s story, which they spun into branding magic.

Are there any areas for improvement?

The Daake team is full of design and rebranding experts. Selfishly, I would like them to offer more services.

BACKGROUND

Introduce your business and what you do there. 

I’m the CEO of OrthoNebraska, a physician-owned orthopedic hospital along with the largest orthopedic sub-specialty centered clinic in Nebraska.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

When we first engaged Daake, there was a lot of confusion between our hospital and clinic because they were actually two separate legal entities doing business under different brands. However, there was significant overlap between the owners, shareholders, and business. We needed to merge the proprietorships under a single name, so I reached out to Daake to help us build a business case that would convince our shareholders to rebrand.

SOLUTION

What was the scope of their involvement? 

We started with an exploratory process to make sure that we had the buy-in that we needed from the shareholders. This involved gathering market data, looking at our synergies, and developing a potential announcement for our patients to explain the merger. Their team then did all of the prework to develop a business case for the rebrand before helping us come up with a name and logo. Once we gained approval from the relevant stakeholders, Daake helped us with the initial launch, both internally and externally. 

What is the team composition? 

I worked with Greg (Principal & Creative Director, Daake) and a solid, extended team that handled the creative and project management. 

How did you come to work with Daake? 

I had worked with Greg before while in a prior role and invited him to participate in our RFP process along with a few other firms. During the selection process, I left the decision making to our overlapping stakeholders because I wanted to make sure they had a lot of say in the matter. Ultimately, Daake won the project based on their creative approach, familiarity with the market, and flexibility. 

How much have you invested with them? 

We spent between $200,000—$300,000. 

What is the status of this engagement? 

Our collaboration lasted from December 2016–May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though it’s only been a couple of years since the rebrand, it feels like we’ve had this name for a very long time. Our entire team is working comfortably under the new identity, and people have told us that they’ve heard our name everywhere. We’ve actually managed to grow our patient volumes drastically without increasing our marketing spend.

In addition, the rebrand has helped us streamline our patient care. We used to treat patients separately between the hospital and the clinic, but now our staff treats everything as a single integrated process, which is more efficient. Better workflows for patients within the clinic ultimately lead to better post-discharge treatment in the hospital. 

How did Daake perform from a project management standpoint? 

There were several times when we risked derailing the project, but Greg and his team remained organized and articulate. They responded quickly to potential project disruptions and got us back on track. On top of that, they always had an answer to help us reach the next step. 

What did you find most impressive about them? 

Daake always understood what we were trying to accomplish, providing great answers to helps us meet our goals. High-touch and consistently flexible, they came up with creative solutions without losing sight of the bigger picture. 

Are there any areas they could improve? 

No, not that I can think of. 

Do you have any advice for potential customers? 

Merging two companies under a single brand can be a huge issue if you don’t plan for it. Although we had Daake to help us come up with a consistent identity, it was also important for us to make sure that we internalized the process and were involved as well. We embedded one of our resources within their team so that we could offer insights on the why, the impact, and the story as they made decisions. This helped prevent us from losing sight of our end goals.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner for Turner Technology, an IT services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We realized we hadn’t intentionally made efforts toward our marketing and sales presence. We hired Daake to help us understand and refresh our brand to grow in visibility and expand our business.

SOLUTION

What was the scope of their involvement?

To begin the project, Daake performed an assessment to get a better understanding of our company’s position in the market. They spoke to our employees, interviewed our clients, and had internal discussions with our team to find out where we used to be and our direction moving forward.

Once they had a strong insight into our company, they started working on the design and development of our brand. They sought our input on materials and formats and produced a complete brand for our company. The new identity revolves around the four main values of our business and Daake incorporated those messages into every aspect of the work.

What is the team composition?

There were three main people working on the project. Greg (Principal & Creative Director, Daake), a lead analyst, and a creative lead worked with us and communicated with the rest of the team for us.

How did you come to work with Daake?

We researched several local branding companies. We asked for input from vendors’ previous clients that were local to us. Ultimately, we ended up choosing Daake because they had a proven track record of producing quality results at a fair price.

How much have you invested with them?

In total, we spent around $60,000 on the project.

What is the status of this engagement?

We worked together from August 2015–January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are several examples that show the impact their work has had on our business. The most obvious difference for us is that we now fully understand our company’s value within the market. Currently, our business embodies the four main beliefs we have, and our brand represents them too. Following Daake’s guidance, we revamped our office space to match our new identity.

Another result from the project is the increased visibility and connection we have with our community. Our overall engagement is highly improved because of Daake’s help.

How did Daake perform from a project management standpoint?

They had an excellent process. We had regular meetings throughout the project to give our feedback. After every discussion, Daake iterated their work to reflect our ideas. They kept us involved and gave us detailed updates.

What did you find most impressive about them?

Their passion and dedication shone through the work they produced. An example of this came when they rolled out the final product at our company meeting and Greg’s emotional investment in the work was clear. The project was as important to him as it was to us. They are customer-oriented and it was powerful to see the impact working together had caused.

Are there any areas they could improve?

I was very satisfied with their work; I can’t think of any downside to engaging with them.

Do you have any advice for potential customers?

Be willing to dig deep into your company and find the true values you believe in. They’ll help you achieve a successful outcome if you’re devoted to the work.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Corvium, a software company that is active in the food safety space. We started out as a diagnostics company before our reimagination process. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?    

We engaged Daake to support our rebranding endeavor. We needed a complete package of branded assets including a name, messaging, logo, and color scheme. 

SOLUTION

What was the scope of their involvement?

Daake created a comprehensive brand package that included a show booth redesign. They took a thoughtful approach including multiple on-site sessions to help us understand our company better. We went through a logo design process, selected a color scheme, and refined our messaging. 

The primary deliverable was a two-day workshop to finalize a comprehensive brand definition. Ten people attended, including our senior stakeholders and two Daake employees. It was well-prepared and well-executed. Takeaways included many potential brand concepts. After several rounds of feedback, we chose an excellent name from the 200 options they proposed. 

What is the team composition? 

Our primary point of contact was Rob (Partner, Daake). He handled our account and was thoroughly involved in every necessary aspect of the brand and logo design. 

How did you come to work with Daake?

We found Daake through Clutch.co. They had excellent ratings and positive reviews. We shortlisted and spoke with 3-4 branding agencies total. Daake offered a more comprehensive and affordable package than our second choice, a more traditional Madison Avenue brand agency.

Secondly, they were more down-to-earth, which is an essential factor in the food safety, manufacturing, production, and delivery space. The team’s outstanding references were a strong influence in our decision. 

How much have you invested with them?

We spent about $50,000 on the package. 

What is the status of this engagement?

We started working together in December 2017. Four months later in April 2018, we completed the project right on schedule. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since it was a rebranding effort rather than a marketing campaign, our main metrics for success were delivering on time and budget. All the different concepts Daake proposed were very well received. I was impressed by how well they followed through.

Working with Daake has never felt transactional, even post-engagement. They handled themselves professionally and quickly delivered on their promises. Having worked with some of our customers, their useful industry knowledge made a notable difference.

How did Daake perform from a project management standpoint?

Daake performed very well in this regard. There are always hiccups with project management, but we didn’t experience any significant slippage. They’re up to code on the latest tools and integrated smoothly with our systems. We used Basecamp, and we talked natively over Slack. 

What did you find most impressive about them?

I enjoyed working with Daake because they made the process fun. I appreciate that they allowed us to discover more about ourselves and redefine our company. 

Are there any areas they could improve?

It took us several hundred options to select a name, and each feedback cycle was longer than I expected. I would have liked to arrive at a decision a bit sooner. Eventually, though, the team got us exactly where we wanted to be. No doubt about it, Daake deserves full marks for success. 

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at NTT Security. We’re a cybersecurity company for global clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We provide an annual report both publicly and to our client subscribers, and we needed Daake's assistance in creating and designing the layout. We also had a few additional publication needs that they addressed.

SOLUTION

What was the scope of their involvement?

Daake managed all aspects of design on our annual report, as well as the translation in five different regions globally. They also assisted with all graphic design elements of the social media campaigns that promoted it. We collaborated on creating knowledge tools around the publication including PowerPoints and other internal resources that surrounded the report.

What is the team composition?

I primarily worked with Lisa (Principal/Account Director, Daake) and Nate (Principal/Creative Director, Daake).

How did you come to work with Daake?

NTT has been working with Daake for years, while I’ve only engaged them over the past year or so. They’ve done great work for us and the partnership has been very successful.

How much have you invested with them?

We’ve spent about $45,000 with them on this year’s annual campaign.

What is the status of this engagement?

I believe the relationship started around October 2015. We just completed our work with them for this year’s annual report, but we plan to engage them on smaller projects throughout the year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re currently gathering metrics on the performance of this year’s report, but the response has been positive so far. We’ve gotten more international notice this year, and other regions have complimented its global accessibility. This isn’t always easy to do and speaks to the quality of Daake’s design work.

How did Daake perform from a project management standpoint?

They managed everything very effectively. The team is fast, professional, and easy to work with. We communicated primarily via email. We also had a spreadsheet that we would update and send back and forth to make sure everyone was on the same page.

What did you find most impressive about them?

They’re very creatively open to whatever our needs were. They were always professional and polite, even when we had last-minute changes, requests, or timeline shifts. They were very accommodating in providing the services we needed.

Are there any areas they could improve?

The resources that they currently have are very effective, but as they continue to grow, they would benefit from having a coordinator that facilitates communication throughout projects.

BACKGROUND

Introduce your business and what you do there.

Union Pacific (U.P.) is the largest Class 1 railroad by revenue in the U.S. I'm the director of social media, responsible for the development of the company's content and graphics associated with our websites and social media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We're celebrating the 150th anniversary of the driving of the golden spike, which was the completion of the transcontinental railroad, a historical moment with U.P. in the country. We needed to create a website that reflected not only the work involved with building the transcontinental railroad but how it helped or created the communities along that route.

SOLUTION

What was the scope of their involvement?

After we selected them, they knew what the premise was for the website. They developed a strategy and direction as to how they would create the site. They presented that to us and helped refine that vision. We provided direction for them to develop the site. The platform wasn't built on a CMS. It had unique functionality that wouldn't exist in a templated solution. It involved animation and other elements.

What is the team dynamic?

We worked with Dave Webster [Principal/Chief Creative Officer, Daake] and Rob Heggen [Principal/Developer, Daake]. Rob coordinated all of the work behind the project; he was our main point of contact.

How did you come to work with Daake?

We reached out to a number of local firms that develop promotional websites. Daake had the best proposal and strategy based on our project requirements.

What is the status of this engagement?

We worked with them from July 2016 to May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This is a standalone site that was developed to support an ongoing campaign that's going to last until May 2019 and beyond. We were satisfied with the site overall. The anecdotal information we've received has been nothing but positive. There's been a lot of feedback via social media. The site has been shared primarily through our social media areas like Facebook, Twitter, etc. People are excited about the site. The idea is to build anticipation for our 2019 celebration and to build a general knowledge of everything that went into making the railroad and the communities along the way.

How did Daake perform from a project management standpoint?

They performed very well. Rob and his team kept in constant contact with us via regular meetings and scheduled updates. They also reached out to us with questions and were available whenever we had questions throughout the project. We worked primarily via email and phone. We didn't use any project management tools with them.

What did you find most impressive about them?

They did a great job of not only making the vision they had for the site a reality but also coming up with ideas and new innovative solutions to challenge us as the project moved forward. They came up with new ideas beyond the original scope that improved the site's function, design, and usability. A site like this has a lot of challenges in terms of how it functions on multiple devices. It works on a wide variety of devices, browsers, and tablets. They worked through those challenges as they moved forward. They understood we had a launch date that needed to be met, and they met that date.

Are there any areas they could improve?

There weren't any areas where we were disappointed with their work. They did a great job considering the limited resources they had. They're a very small company, and very few people worked on the project. It's a challenge to do something for a project like this with time constraints and minimal resources.

BACKGROUND

Introduce your business and what you do there.

I was Vice President of Marketing at Telecom Brokerage Inc. [TBI] at the time of the engagement. I am no longer with the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

The company was 20 years old but did not have a cohesive marketing and branding strategy. In a competitive market in which competitors invested heavily in branding, we needed to build a company profile and marketing program that sold our corporate story.

SOLUTION

What was the scope of their involvement?

Daake started by educating the management team on the branding process through a series of meetings. Subsequently, they initiated the discovery process. The team interviewed TBI employees, our channel partners, customers, and industry experts and influencers. They synthesized that information with our president’s prominent reputation to create a branded personality.

They delivered a brand platform that outlined objectives, visions, and values for communicating with our target audiences. The team then assembled a brand story, providing alternative elements for us to select. These tools informed the final identity standards package, which included: renovated logos, tagline, font sizing and design, business cards, mailing labels, and presentation templates.

What is the team dynamic?

We interacted with nearly the entire company. Our points of contact at Daake were: Dave Webster [Principal], Sean Heisler [Art Director], Rob Heggen [Principal], Derek McClure [Principal], Nate Perry [Principal], and Lisa Healy [Account Principal]. Lisa served as our go-to person. She was involved in monitoring every aspect of the project.

How did you come to work with Daake?

I had worked with them previously with tremendous results that directly impacted the business. I included them as part of a search process that primarily focused on agencies local to TBI (Chicago). They knew our industry and brought a fresh approach that other agencies lacked, especially those without their B2B experience. Not only did they understand our marketplace, but they expressed the desire to stay true to our history. And importantly, the project, the quality of work, and the results obtained were never impacted by distance and the fact that they were not local to TBI.

How much have you invested with them?

We spent between $100,000 and $150,000.

What is the status of this engagement?

Work started April 2009 and ended September 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their strategy successfully communicated our value to the marketplace. They increased brand awareness 30-40%. Furthermore, our annual revenue rose by 7–10%. Those numbers were crucial after years in which we experienced relatively stagnant growth.

Currently, I work at another company in the same industry. I know TBI still experiences revenue growth from Daake’s work.

How did Daake perform from a project management standpoint?

Fantastic. Lisa is an amazing person; she proactively orchestrated the entire project. She kept everyone and the overarching strategy on track with the execution calendar.

What did you find most impressive about them?

They listened to us in a way I’ve never seen an outside agency do. I credit their tremendous ideas to their exceptional listening skills. Furthermore, they demonstrated great interest and leadership in educating us on the branding process. The Daake team made our 100 employees excited about the process, the new brand identity, and the story we would be communicating to the marketplace.

Are there any areas they could improve?

I don’t have any recommendations. I frequently recommend them enthusiastically to other companies. Those colleagues return with the same anecdotes as mine. They’re unparalleled.