Where brands come true.

Gold
VERIFIED

We’re a national design company on a mission to help brands transform what is — to what could be.

We take great care in guiding, clarifying and bringing excitement to marketing professionals and CEOs seeking real, transformative ideas for their brand.

We dive deep to ensure our strategy brings your vision into focus, captures your true spirit, creates competitive advantage and inspires your culture to make it real. 

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2001
Show all +
Omaha, NE
headquarters

Portfolio

Key clients: 

Iowa Western Community College, First National Bank, Children's Hospital & Medical Center, Creighton University, University of Nebraska, Lincoln Financial Group, OrthoNebraska.

First National Bank - Website, Environmental, Branding Image

First National Bank - Website, Environmental, Branding

Daake has had an ongoing partnership with First National Bank and First Bank Card, spanning multiple years and projects. 

The ongoing partnership includes:

  • Redesigning the First National website to respond to various devices 
  • Branding and launching two product lines
  • Transforming three separate floors in the headquarters
  • Designing custom elements for pitching prospective
clients
Nebraska Medicine / UNMC Rebrand Image

Nebraska Medicine / UNMC Rebrand

Consolidations are more common than ever because of ever-changing financial, technological and regulatory environments.

For the Nebraska Medical Center, Bellevue Medical Center, UNMC Physicians and the University of Nebraska Medical Center (UNMC), uniting under one banner was the answer for providing sustained and enhanced service.

The newly integrated enterprise needed the branding strategy to definitively

establish its unique presence in a competitively crowded marketplace. Daake led the rebrand with unity and transformation as the key drivers behind the creation of Nebraska Medicine.

Daake took an in-depth approach to fully understand the history and cultures of the three entities, as well as led conversation about what the future holds, including vision and goals. At its core, the rebrand needed to focus on establishing a united culture. One that demonstrates a shared passion for clinical service excellence, at a scalable size.

Through the rebrand, leaders rallied behind a single brand vision. This opened the door to shifting away from a destination brand to an extendable brand with global recognition.

Existing brand equity was also considered, which led to the name, Nebraska Medicine, and the use of the brand promise: “Serious Medicine. Extraordinary Care.” Elements of the new brand identity support the brand promise and existing academic medical centers, bringing life to the organization’s authoritative, courageous, and serious personality.

 

Iowa Western Community College - Environmental Branding Image

Iowa Western Community College - Environmental Branding

Iowa Western Community College recently built the Reiver Athletic Performance Center to elevate the sense of pride and opportunity for physical fitness for its student athletes.

Throughout the impressive, $15 million facility, Daake helped the college use branded elements to further enhance the experience.

This includes large scale custom displays and paint schemes that are strategically placed throughout the

performance center to assist in expressing each program’s accomplishments. This highly visual approach not only engages people as they move through the facility, it also helps build team pride and unity.

The designs apply the Iowa Western Reiver brand in stunning new ways. Reiver Football facilities are marked with a design that is both the stitching and outline of a football, and a subtle ship’s anchor noting the Reivers’ mascot.

This facility is a perfect example of how branding can create an experience that results in powerful emotions, from pride and empowerment to reflection and personal growth.

Children's Hospital & Medical Center - Rebrand Image

Children's Hospital & Medical Center - Rebrand

Children’s Hospital had a problem with its brand identity, starting with its logo.

It was old hat. Literally.

While the medical facility was rapidly gaining recognition as the region’s premiere source for pediatric care, Children’s brand identity was lagging woefully behind.
 

Its core imagery featured a nurse in a cap that was timeworn and out of sync with the healthcare industry.

The

rebranding of Children’s Hospital required a fresh perspective. It asked people to change the way they had seen the hospital for its 60-plus years, and to change the brand that had been its visible symbol for many of those decades.

The process was a collaborative journey.
Daake led the way.


It became clear that this project was not about color schemes and font sizes.

It was about capitalizing on the unique aspects of the hospital as a full-service pediatric medical center with top-quality physicians and staff, specialty clinics and services, innovative facilities and ground-breaking research.

Buildertrend - Brand Evolution

Buildertrend, the leading construction management software company, made a name for itself by empowering professionals who love projects, but hate the tedious management involved.

In a short time, Buildertrend’s platform became more sophisticated and its need for additional staff continued to grow. However, as the company matured and evolved, its brand did not. With a brand exuding the personality and feel of a

startup rather than a highly motivated, innovative company, Buildertrend’s position as industry leader became susceptible to a weakened industry presence.

Buildertrend recognized a need to re-evaluate its vision, mission and overall brand strategy in order to continue dominating the industry. This bold, innovative company had built a highly motivated internal culture and a powerful, industry-changing product. It was time to bring its brand to the same level. Its delicate cloud icon and soft logotype needed to communicate that same competitive spirit and customer-empowering appeal. It needed a remodel.

From there, Daake guided the company’s leadership team through a strategic process to strengthen the brand’s foundation. Through exploration and discussion, an evolved vision, mission and other core brand elements were established.

Equipped with a clearly defined brand foundation and detailed set of guidelines and identity elements, Buildertrend has a system of tools to help effectively elevate its brand in the minds of both internal and external audiences, further positioning the company for sustained success.

Creighton University - Environmental Branding Image

Creighton University - Environmental Branding

In 2017 Creighton's athletic department realized it was time to switch conferences and elevate the space. It had to be cutting edge, but still maintain a family-friendly atmosphere.

Daake was asked to bring purpose to the space.

We led the project by delivering conceptual ideas that engaged visitors, honored the facility’s past, and generated excitement for people of all ages. Simply put, we transformed

white walls into an immersive experience.

The multi-story athletic center entryway now sports a striking array of white basketballs and volleyballs hanging in midair. The nearest wall is awash in Creighton blue and tells the story of the Ryan and Sokol families, as well as recognizing key donors.

Other additions include a prominent trophy display and a mural of the Creighton “fight song.” A Hall of Fame display boasts names and statistics of Creighton’s very best teams and athletes.

Inside the arena, the once-white walls are vibrant displays of blue adorned with Creighton’s Bluejay symbol and those of other Big East conference teams. Banners hang from the rafters to extoll conference championships and other achievements.

Reviews

Sort by

Strategic Branding for Healthcare Company

“Daake is a catalyst for change.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2011 - 2012
Project summary: 

Daake was tasked with redefining a brand’s corporate image. Using psychology-based strategies, they developed a brand identity for optimal engagement.

The Reviewer
 
1,001-5,000 Employees
 
Houston, Texas
Former Senior VP of Marketing, Healthcare Organization
 
Verified
The Review
Feedback summary: 

Daake developed a sustainable corporate image that wholly reflects the brand’s core values. Their psychology-infused branding strategies garnered positive attention from stakeholders and consumers alike. In contrast to competitors, Daake produces custom solutions to fit unique business goals.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

As the senior vice president of marketing for a healthcare company, I oversee the organizations branding across all media channels. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We were looking to rebrand our institution and introduce a new company culture to our internal and external stakeholders. 

SOLUTION

What was the scope of their involvement?

We partnered with Daake to rebrand our organization. After discussing the strategic intent of the project, they administered a mapping exercise to help us define success. They then worked backward to determine the timeline and how to manage expectations across all of our stakeholder groups. Once the initial planning stage was complete, they moved on to developing psychology-based strategies to compel all invested parties. With a viable plan to get all stakeholders on board with the rebranding initiative, we had the clearance to create a new brand identity that reflects our company.

What is the team composition?

Daake’s creative director served as our main point of contact.

How did you come to work with Daake?

Our work with Daake spans more than 14 years. The first project that we commissioned entailed developing an icon graphic for our logo. We initially wanted to work on a simple shape, but they helped us transform our basic concept into a durable design; this required a comprehensive design exercise.

What is the status of this engagement?

The rebranding project occurred between 2011–2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Daake truly understood the heart of our brand and how to express those characteristics in a way that’s durable over time. Six years have passed since we reinvented our image, but the branding has withstood the test of time. In refining our company’s voice, they helped us unify and connect with stakeholders in ways that had never been achieved. Externally, the project allowed us to precisely and coherently articulate our core values.

How did Daake perform from a project management standpoint?

Even in the most challenging of circumstances, Daake was able to plan and execute flawlessly. The organization with their agency allows them to engage in ways that are unique from their competitors.

What did you find most impressive about them?

Daake is a catalyst for change. Their team tapped into our creativity and boosted our positivity and confidence. As a brand psychologist, Daake has an expert understanding of the DNA behind successful brands. Their ability to reinvent how an organization thinks about its identity is what sets them apart from other brand strategists.

Are there any areas they could improve?

Daake is one of the best vendors that I have ever worked with. I cannot think of anything that I would change about our engagement.

Do you have any advice for potential customers?

While they can execute requirements flawlessly, their talents are better suited for developing a custom brand strategy.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding and Creative for Dermatology Company

"I’ll never forget the time they spent creatively engaging my team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Oct. 2017
Project summary: 

Daake coordinated a rebranding effort for a dermatology company following an acquisition. They suggested creative ways for employees to participate, and deliverables included new collateral and a launch video.

The Reviewer
 
11-50 Employees
 
Greater Omaha Area
Cara Skowronski
President, Delasco
 
Verified
The Review
Feedback summary: 

Daake successfully implemented employee feedback into a thorough rebranding effort, yielding a new company identity that has paid dividends. Daake aims to create healthy client relationships, which foster a collaborative engagement. The team benefits from an engaged and organized leadership group.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president of Delasco, an independent manufacturer and supplier of dermatology products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

Our company was going through a significant change—it had just been acquired, and I was part of the new ownership group. We feared that the branding that we presented to customers or potential business partners looked rather disjointed. It seemed as though we were sending multiple messages instead of one streamlined message. We hired Daake with the hope of rebranding our company and developing a clear message of who Delasco is to our customers, our internal team members, and our external supplier partners.

SOLUTION

What was the scope of their involvement?

Daake began by gathering stakeholder feedback—first from internal team members and then from our customers through phone and printed surveys, including a phone survey we conducted ourselves about a year prior. Daake came up with creative ways to engage our team and get their feedback throughout the process because I felt it was important for everybody to have a voice, especially when working with new leadership that they don’t know well.

As we were seeking inputs for our brand and logo style, Daake created an NCAA basketball tournament-style bracket in which our team voted every day on 16 different colors, patterns, fonts, and so on until we had 64 elements to choose from. We ended up with a final four that informed some of Daake’s design choices in putting together the branding proposals.

Ultimately, Daake produced an entire set of brand guidelines—including the logo, fonts, color schemes, and situational uses for all of the above. Additionally, they aimed to help our team live the brand. Daake made a brand launch video that we shared with the team at a brand launch party that doubled as our company’s anniversary party. Daake planned that event so that it would be engaging and everybody would feel motivated. It was very helpful to have Daake’s input as we tried to bring the group together. I’ll never forget the time they spent creatively engaging my team.

What is the team composition?

Greg (Principal/Creative Director, Daake) and Lisa (Vice President, Daake) organized much of our project, but we also worked closely with Steven (Senior Design Director, Daake) and Tina (Senior Brand Strategist, Daake).

How did you come to work with Daake?

We asked members of our network here in Omaha which local firms they might recommend. A former client of Daake recommended them specifically for healthcare organizations. We chose them because of how creative they were and because of how they communicated the way they wanted to get to know us. They tried to listen to who we were, and we didn’t necessarily feel that from the other firms. Daake made good on that promise throughout our project.

How much have you invested with them?

We spent about $90,000.

What is the status of this engagement?

Our project spanned May–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most significant impact we’ve seen to this point is with our trade show booth. We now have more polished messaging and collateral. We’ve seen a 175% ROI in our trade show revenue since working with Daake.

How did Daake perform from a project management standpoint?

We had a standard scope of work proposal, a list of deliverables, and a timeline. We referred to those materials, so we didn't need more advanced project management software. Daake never missed a deadline. If anything, they reminded us to stay on track.

What did you find most impressive about them?

At Daake, the entire team was engaged and committed to our objective from the beginning. We never felt like our project would be sent to a contractor that they work with. Everybody understood our scope, and every member played a role.

Are there any areas they could improve?

We tacked on a few extra projects at the end because we were excited about the results we received. As we rode that momentum, both of our teams failed to check what impact the additional projects had on our budget. We could have slowed down and been more thoughtful as to what the projects entailed and what budget was necessary. I still would have approved the work, but we should have had that budget discussion beforehand.

Do you have any advice for potential customers?

We found it valuable to commit the time to their discovery phase. I should also note that Daake is not the least expensive firm out there, but the holistic and thorough approach they took to our rebrand was worth it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand for Electrical Contractors

"Branding is obviously what Daake does best, but their communication is a close second." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - July 2017
Project summary: 

Daake facilitated a rebranding process based on management and team surveys. They offered three strategies and developed deliverables based on the chosen path including a website, a video, and logos.

The Reviewer
 
201-500 Employees
 
Lincoln, Nebraska
Todd Long
VP Marketing & Innovation, Kidwell, Inc.
 
Verified
The Review
Feedback summary: 

Employees have bought into the new brand, and web traffic has grown significantly. Communicative and committed, Daake adheres to timelines and follows-up proactively when necessary. Their authentic manner and thorough discovery process ensure business values and goals are articulated clearly.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the VP of marketing and innovation at Kidwell, Inc. Our core business is electrical contracting, but we’ve diversified our service portfolio to include a variety of B2B technology offerings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Daake?

To ensure we properly manage our success (300% growth in the last 10 years), we knew we needed to up our marketing game. Daake was selected to better capture who we are as an entity and craft a better narrative we can present to clients.

What were your goals for this project?

As our service offerings/client-base/operational footprint has grown, it’s been increasingly difficult to clearly and concisely tell our customers what we do. Additionally, we wanted to polish our existing branding tool kit.

SOLUTION

How did you select this vendor?

I was introduced to Daake through a professional contact that was extremely happy with their work. We conducted an extensive search of other branding agencies throughout the Midwest. After narrowing our search and reviewing various portfolios, we were most impressed with Daake's body of work and the discovery process they implement with each client.

Describe the scope of their work in detail.

The process began with several one-on-one meetings, followed by surveys of our management and team. Then, Daake presented results and suggested follow-up actions. Our team was given the choice of three different branding directions, and Daake generated new logos, style guides, and vehicle advertisement designs. They also performed an internal audit of all customer-facing materials and developed a website and company video.

What was the team composition?

I worked directly with the president and a dedicated team comprised of a project manager, a creative director, and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rebrand with Daake has been the best thing I’ve done in my 10 years in our marketing department. We consistently receive compliments on our logo and marketing materials, our website traffic is up 1,000%, employees order dramatically more branded clothing, and our fleet of 70 vehicles has become our most dominant advertising platform.

How effective was the workflow between your team and theirs?

Branding is obviously what Daake does best, but their communication is a close second. It almost seems effortless. They’re always on time, if not early, with project/status updates, and they’ll gently nudge you along to ensure projects stay on schedule.

What did you find most impressive about this company?

Being honest, I don't enjoy most sales/discovery processes. That said, Daake is genuine, and I felt comfortable sharing our company’s story, which they spun into branding magic.

Are there any areas for improvement?

The Daake team is full of design and rebranding experts. Selfishly, I would like them to offer more services.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Discovery and Rebranding for Hospital

“High-touch and consistently flexible, they came up with creative solutions without losing sight of the bigger picture.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2016 - May 2017
Project summary: 

Daake prepared an intensive business case for a merger before launching the rebrand. They extrapolated market data, compared synergies between the companies’ teams, and came up with a new name and logo.

The Reviewer
 
201-500 Employees
 
Omaha, Nebraska
Levi Scheppers
CEO, OrthoNebraska
 
Verified
The Review
Feedback summary: 

The merger helped cultivate a stronger brand identity and substantially boosted visibility. Daake collaborated closely with internal shareholders to ensure that they best represented the businesses. They remained organized throughout the process, which mitigated any potential obstacles.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m the CEO of OrthoNebraska, a physician-owned orthopedic hospital along with the largest orthopedic sub-specialty centered clinic in Nebraska.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

When we first engaged Daake, there was a lot of confusion between our hospital and clinic because they were actually two separate legal entities doing business under different brands. However, there was significant overlap between the owners, shareholders, and business. We needed to merge the proprietorships under a single name, so I reached out to Daake to help us build a business case that would convince our shareholders to rebrand.

SOLUTION

What was the scope of their involvement? 

We started with an exploratory process to make sure that we had the buy-in that we needed from the shareholders. This involved gathering market data, looking at our synergies, and developing a potential announcement for our patients to explain the merger. Their team then did all of the prework to develop a business case for the rebrand before helping us come up with a name and logo. Once we gained approval from the relevant stakeholders, Daake helped us with the initial launch, both internally and externally. 

What is the team composition? 

I worked with Greg (Principal & Creative Director, Daake) and a solid, extended team that handled the creative and project management. 

How did you come to work with Daake

I had worked with Greg before while in a prior role and invited him to participate in our RFP process along with a few other firms. During the selection process, I left the decision making to our overlapping stakeholders because I wanted to make sure they had a lot of say in the matter. Ultimately, Daake won the project based on their creative approach, familiarity with the market, and flexibility. 

How much have you invested with them? 

We spent between $200,000—$300,000. 

What is the status of this engagement? 

Our collaboration lasted from December 2016–May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though it’s only been a couple of years since the rebrand, it feels like we’ve had this name for a very long time. Our entire team is working comfortably under the new identity, and people have told us that they’ve heard our name everywhere. We’ve actually managed to grow our patient volumes drastically without increasing our marketing spend.

In addition, the rebrand has helped us streamline our patient care. We used to treat patients separately between the hospital and the clinic, but now our staff treats everything as a single integrated process, which is more efficient. Better workflows for patients within the clinic ultimately lead to better post-discharge treatment in the hospital. 

How did Daake perform from a project management standpoint? 

There were several times when we risked derailing the project, but Greg and his team remained organized and articulate. They responded quickly to potential project disruptions and got us back on track. On top of that, they always had an answer to help us reach the next step. 

What did you find most impressive about them? 

Daake always understood what we were trying to accomplish, providing great answers to helps us meet our goals. High-touch and consistently flexible, they came up with creative solutions without losing sight of the bigger picture. 

Are there any areas they could improve? 

No, not that I can think of. 

Do you have any advice for potential customers? 

Merging two companies under a single brand can be a huge issue if you don’t plan for it. Although we had Daake to help us come up with a consistent identity, it was also important for us to make sure that we internalized the process and were involved as well. We embedded one of our resources within their team so that we could offer insights on the why, the impact, and the story as they made decisions. This helped prevent us from losing sight of our end goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Brand Discovery for IT Service Company

"Their passion and dedication shone through the work they produced."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2015–Jan. 2016
Project summary: 

Daake helped develop a brand identity for a growing business. They also helped the team identify their positioning within the market by interviewing critical teammates and customers.

The Reviewer
 
11-50 Employees
 
Omaha, Nebraska
Gary Bren
Managing Partner, Turner Technology
 
Verified
The Review
Feedback summary: 

The new brand identity accurately represents the business’ core values and has resonated with the customer base. Daake’s support contributed to increased visibility and growth in the market. The team was creative and insightful, causing a valuable flow of ideas throughout the collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner for Turner Technology, an IT services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We realized we hadn’t intentionally made efforts toward our marketing and sales presence. We hired Daake to help us understand and refresh our brand to grow in visibility and expand our business.

SOLUTION

What was the scope of their involvement?

To begin the project, Daake performed an assessment to get a better understanding of our company’s position in the market. They spoke to our employees, interviewed our clients, and had internal discussions with our team to find out where we used to be and our direction moving forward.

Once they had a strong insight into our company, they started working on the design and development of our brand. They sought our input on materials and formats and produced a complete brand for our company. The new identity revolves around the four main values of our business and Daake incorporated those messages into every aspect of the work.

What is the team composition?

There were three main people working on the project. Greg (Principal & Creative Director, Daake), a lead analyst, and a creative lead worked with us and communicated with the rest of the team for us.

How did you come to work with Daake?

We researched several local branding companies. We asked for input from vendors’ previous clients that were local to us. Ultimately, we ended up choosing Daake because they had a proven track record of producing quality results at a fair price.

How much have you invested with them?

In total, we spent around $60,000 on the project.

What is the status of this engagement?

We worked together from August 2015–January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are several examples that show the impact their work has had on our business. The most obvious difference for us is that we now fully understand our company’s value within the market. Currently, our business embodies the four main beliefs we have, and our brand represents them too. Following Daake’s guidance, we revamped our office space to match our new identity.

Another result from the project is the increased visibility and connection we have with our community. Our overall engagement is highly improved because of Daake’s help.

How did Daake perform from a project management standpoint?

They had an excellent process. We had regular meetings throughout the project to give our feedback. After every discussion, Daake iterated their work to reflect our ideas. They kept us involved and gave us detailed updates.

What did you find most impressive about them?

Their passion and dedication shone through the work they produced. An example of this came when they rolled out the final product at our company meeting and Greg’s emotional investment in the work was clear. The project was as important to him as it was to us. They are customer-oriented and it was powerful to see the impact working together had caused.

Are there any areas they could improve?

I was very satisfied with their work; I can’t think of any downside to engaging with them.

Do you have any advice for potential customers?

Be willing to dig deep into your company and find the true values you believe in. They’ll help you achieve a successful outcome if you’re devoted to the work.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Software Diagnostics Company

“All the different concepts Daake proposed were very well received.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Apr. 2018
Project summary: 

Starting with two days of an on-site workshop, Webster (now Daake) led an end-to-end rebrand. They designed a new logo, color scheme, and refined messaging. From a wide range of options, they pinpointed an ideal name.

The Reviewer
 
11-50 Employees
 
Irvine, California
Michael Koeris
Founder, Corvium
 
Verified
The Review
Feedback summary: 

On time and in adherence to the budget, Daake delivered an attractive brand package complete with high caliber design assets and a perfectly suited company name. All their deliverables satisfied internal stakeholders. The professional, knowledgeable team contributed relevant market insight.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Corvium, a software company that is active in the food safety space. We started out as a diagnostics company before our reimagination process. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?    

We engaged Daake to support our rebranding endeavor. We needed a complete package of branded assets including a name, messaging, logo, and color scheme. 

SOLUTION

What was the scope of their involvement?

Daake created a comprehensive brand package that included a show booth redesign. They took a thoughtful approach including multiple on-site sessions to help us understand our company better. We went through a logo design process, selected a color scheme, and refined our messaging. 

The primary deliverable was a two-day workshop to finalize a comprehensive brand definition. Ten people attended, including our senior stakeholders and two Daake employees. It was well-prepared and well-executed. Takeaways included many potential brand concepts. After several rounds of feedback, we chose an excellent name from the 200 options they proposed. 

What is the team composition? 

Our primary point of contact was Rob (Partner, Daake). He handled our account and was thoroughly involved in every necessary aspect of the brand and logo design. 

How did you come to work with Daake?

We found Daake through Clutch.co. They had excellent ratings and positive reviews. We shortlisted and spoke with 3-4 branding agencies total. Daake offered a more comprehensive and affordable package than our second choice, a more traditional Madison Avenue brand agency.

Secondly, they were more down-to-earth, which is an essential factor in the food safety, manufacturing, production, and delivery space. The team’s outstanding references were a strong influence in our decision. 

How much have you invested with them?

We spent about $50,000 on the package. 

What is the status of this engagement?

We started working together in December 2017. Four months later in April 2018, we completed the project right on schedule. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since it was a rebranding effort rather than a marketing campaign, our main metrics for success were delivering on time and budget. All the different concepts Daake proposed were very well received. I was impressed by how well they followed through.

Working with Daake has never felt transactional, even post-engagement. They handled themselves professionally and quickly delivered on their promises. Having worked with some of our customers, their useful industry knowledge made a notable difference.

How did Daake perform from a project management standpoint?

Daake performed very well in this regard. There are always hiccups with project management, but we didn’t experience any significant slippage. They’re up to code on the latest tools and integrated smoothly with our systems. We used Basecamp, and we talked natively over Slack. 

What did you find most impressive about them?

I enjoyed working with Daake because they made the process fun. I appreciate that they allowed us to discover more about ourselves and redefine our company. 

Are there any areas they could improve?

It took us several hundred options to select a name, and each feedback cycle was longer than I expected. I would have liked to arrive at a decision a bit sooner. Eventually, though, the team got us exactly where we wanted to be. No doubt about it, Daake deserves full marks for success. 

4.5
Overall Score A couple of things could have gone faster, but we stuck to the project timeline, and the overall outcome was great.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Aside from some rescheduling and slippage, which always happen, they were very timely.
  • 5.0 Cost
    Value / within estimates
    Competitive pricing was a big reason we hired them. They provide an excellent value for the cost.
  • 5.0 Quality
    Service & deliverables
    I give them full marks for delivering what they promised. They produced a complete rebrand package including logos.
  • 5.0 NPS
    Willing to refer
    I'm very likely to recommend them. They offer a high quality service.

Graphic Design for Global Cybersecurity Company

“The team is fast, professional, and easy to work with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2015 - May 2018
Project summary: 

Webster (now Daake) planned the layout and design of an annual report for public release. The team provided translations for five global regions, internal knowledge tools, and graphic design for social media.

The Reviewer
 
1-10 Employees
 
Omaha, Nebraska
Laura Montgomery
Project Manager, NTT Security
 
Verified
The Review
Feedback summary: 

The annual report has garnered more international attention than previous years, largely due to clean and professional design across multiple translations. The Daake team was accommodating and worked flexibly around last-minute requests. They also met every deadline throughout the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at NTT Security. We’re a cybersecurity company for global clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We provide an annual report both publicly and to our client subscribers, and we needed Daake's assistance in creating and designing the layout. We also had a few additional publication needs that they addressed.

SOLUTION

What was the scope of their involvement?

Daake managed all aspects of design on our annual report, as well as the translation in five different regions globally. They also assisted with all graphic design elements of the social media campaigns that promoted it. We collaborated on creating knowledge tools around the publication including PowerPoints and other internal resources that surrounded the report.

What is the team composition?

I primarily worked with Lisa (Principal/Account Director, Daake) and Nate (Principal/Creative Director, Daake).

How did you come to work with Daake?

NTT has been working with Daake for years, while I’ve only engaged them over the past year or so. They’ve done great work for us and the partnership has been very successful.

How much have you invested with them?

We’ve spent about $45,000 with them on this year’s annual campaign.

What is the status of this engagement?

I believe the relationship started around October 2015. We just completed our work with them for this year’s annual report, but we plan to engage them on smaller projects throughout the year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re currently gathering metrics on the performance of this year’s report, but the response has been positive so far. We’ve gotten more international notice this year, and other regions have complimented its global accessibility. This isn’t always easy to do and speaks to the quality of Daake’s design work.

How did Daake perform from a project management standpoint?

They managed everything very effectively. The team is fast, professional, and easy to work with. We communicated primarily via email. We also had a spreadsheet that we would update and send back and forth to make sure everyone was on the same page.

What did you find most impressive about them?

They’re very creatively open to whatever our needs were. They were always professional and polite, even when we had last-minute changes, requests, or timeline shifts. They were very accommodating in providing the services we needed.

Are there any areas they could improve?

The resources that they currently have are very effective, but as they continue to grow, they would benefit from having a coordinator that facilitates communication throughout projects.

5.0
Overall Score They were key in the success of our annual report this year.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all our timelines and were accommodating around necessary adjustments.
  • 5.0 Cost
    Value / within estimates
    We got everything we requested, and everyone has been very satisfied with the results.
  • 5.0 Quality
    Service & deliverables
    The aesthetic and layouts that they created were extremely professional.
  • 5.0 NPS
    Willing to refer
    I would recommend them to anyone.

Web Dev & Design for U.S. Railroad Company

“They came up with new ideas beyond the original scope that improved the site's function, design, and usability.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2016 - May 2017
Project summary: 

Webster (now Daake) designed and developed a complex website that required outside-the-box thinking for a templated solution. The website exists to help build excitement for the anniversary celebration.

The Reviewer
 
10,000+ Employees
 
Omaha, Nebraska
Tim McMahan
Social Media Director, Union Pacific
 
Verified
The Review
Feedback summary: 

The site functions responsively on all devices and exceeds expectations by bringing in innovation beyond the original scope. Daake successfully delivered the site within the deadline with excellent communication and project management.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Union Pacific (U.P.) is the largest Class 1 railroad by revenue in the U.S. I'm the director of social media, responsible for the development of the company's content and graphics associated with our websites and social media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We're celebrating the 150th anniversary of the driving of the golden spike, which was the completion of the transcontinental railroad, a historical moment with U.P. in the country. We needed to create a website that reflected not only the work involved with building the transcontinental railroad but how it helped or created the communities along that route.

SOLUTION

What was the scope of their involvement?

After we selected them, they knew what the premise was for the website. They developed a strategy and direction as to how they would create the site. They presented that to us and helped refine that vision. We provided direction for them to develop the site. The platform wasn't built on a CMS. It had unique functionality that wouldn't exist in a templated solution. It involved animation and other elements.

What is the team dynamic?

We worked with Dave Webster [Principal/Chief Creative Officer, Daake] and Rob Heggen [Principal/Developer, Daake]. Rob coordinated all of the work behind the project; he was our main point of contact.

How did you come to work with Daake?

We reached out to a number of local firms that develop promotional websites. Daake had the best proposal and strategy based on our project requirements.

What is the status of this engagement?

We worked with them from July 2016 to May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This is a standalone site that was developed to support an ongoing campaign that's going to last until May 2019 and beyond. We were satisfied with the site overall. The anecdotal information we've received has been nothing but positive. There's been a lot of feedback via social media. The site has been shared primarily through our social media areas like Facebook, Twitter, etc. People are excited about the site. The idea is to build anticipation for our 2019 celebration and to build a general knowledge of everything that went into making the railroad and the communities along the way.

How did Daake perform from a project management standpoint?

They performed very well. Rob and his team kept in constant contact with us via regular meetings and scheduled updates. They also reached out to us with questions and were available whenever we had questions throughout the project. We worked primarily via email and phone. We didn't use any project management tools with them.

What did you find most impressive about them?

They did a great job of not only making the vision they had for the site a reality but also coming up with ideas and new innovative solutions to challenge us as the project moved forward. They came up with new ideas beyond the original scope that improved the site's function, design, and usability. A site like this has a lot of challenges in terms of how it functions on multiple devices. It works on a wide variety of devices, browsers, and tablets. They worked through those challenges as they moved forward. They understood we had a launch date that needed to be met, and they met that date.

Are there any areas they could improve?

There weren't any areas where we were disappointed with their work. They did a great job considering the limited resources they had. They're a very small company, and very few people worked on the project. It's a challenge to do something for a project like this with time constraints and minimal resources.

5.0
Overall Score We were satisfied with the final product and the process we went through to make it a reality.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all the deadlines we had.
  • 5.0 Cost
    Value / within estimates
    The pricing was very competitive.
  • 5.0 Quality
    Service & deliverables
    They did a great job coming up with innovative solutions for challenges for a very complex website.
  • 5.0 NPS
    Willing to refer
    We would be comfortable recommending them to anyone who has a similar project or challenge.

Branding & Marketing for Telecommunications Company

"We demonstrably saw - and continue to see - the results of their effort and its impact on our business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - Sept. 2009
Project summary: 

Webster (now Daake) created a new branding and marketing strategy to boost revenue in a growingly competitive market. Comprehensive strategy produced print and digital content that reaffirmed brand identity.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
David Powers
VP of Marketing, TBI Inc.
 
Verified
The Review
Feedback summary: 

Brand awareness increased by 30-40% and previously stagnant annual revenue rose by 7-10%. Monetary gains and brand reputation continue to flourish several years after engagement ended. Exceptional organization, leadership, and creativity drove results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was Vice President of Marketing at Telecom Brokerage Inc. [TBI] at the time of the engagement. I am no longer with the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

The company was 20 years old but did not have a cohesive marketing and branding strategy. In a competitive market in which competitors invested heavily in branding, we needed to build a company profile and marketing program that sold our corporate story.

SOLUTION

What was the scope of their involvement?

Daake started by educating the management team on the branding process through a series of meetings. Subsequently, they initiated the discovery process. The team interviewed TBI employees, our channel partners, customers, and industry experts and influencers. They synthesized that information with our president’s prominent reputation to create a branded personality.

They delivered a brand platform that outlined objectives, visions, and values for communicating with our target audiences. The team then assembled a brand story, providing alternative elements for us to select. These tools informed the final identity standards package, which included: renovated logos, tagline, font sizing and design, business cards, mailing labels, and presentation templates.

What is the team dynamic?

We interacted with nearly the entire company. Our points of contact at Daake were: Dave Webster [Principal], Sean Heisler [Art Director], Rob Heggen [Principal], Derek McClure [Principal], Nate Perry [Principal], and Lisa Healy [Account Principal]. Lisa served as our go-to person. She was involved in monitoring every aspect of the project.

How did you come to work with Daake?

I had worked with them previously with tremendous results that directly impacted the business. I included them as part of a search process that primarily focused on agencies local to TBI (Chicago). They knew our industry and brought a fresh approach that other agencies lacked, especially those without their B2B experience. Not only did they understand our marketplace, but they expressed the desire to stay true to our history. And importantly, the project, the quality of work, and the results obtained were never impacted by distance and the fact that they were not local to TBI.

How much have you invested with them?

We spent between $100,000 and $150,000.

What is the status of this engagement?

Work started April 2009 and ended September 2009.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their strategy successfully communicated our value to the marketplace. They increased brand awareness 30-40%. Furthermore, our annual revenue rose by 7–10%. Those numbers were crucial after years in which we experienced relatively stagnant growth.

Currently, I work at another company in the same industry. I know TBI still experiences revenue growth from Daake’s work.

How did Daake perform from a project management standpoint?

Fantastic. Lisa is an amazing person; she proactively orchestrated the entire project. She kept everyone and the overarching strategy on track with the execution calendar.

What did you find most impressive about them?

They listened to us in a way I’ve never seen an outside agency do. I credit their tremendous ideas to their exceptional listening skills. Furthermore, they demonstrated great interest and leadership in educating us on the branding process. The Daake team made our 100 employees excited about the process, the new brand identity, and the story we would be communicating to the marketplace.

Are there any areas they could improve?

I don’t have any recommendations. I frequently recommend them enthusiastically to other companies. Those colleagues return with the same anecdotes as mine. They’re unparalleled.

5.0
Overall Score We demonstrably saw - and continue to see - the results of their effort and its impact on our business.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Lisa drove the process with exceptional organization. She’s one of the best account directors I’ve encountered.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Daake exceeded our expectations while staying on deadline throughout the project.
  • 5.0 NPS
    Willing to refer
    I do it enthusiastically and without hesitation.

Marketing Materials for Family-Owned Manufacturing Company

"The response we got from our customers and competitors proves that they did a fantastic job."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000,000+
 
May 2005 - Ongoing
Project summary: 

The client hired Webster (now Daake) to create a full professional marketing campaign for a very in-demand product in the manufacturing industry, geared towards general contractors.

The Reviewer
 
11- 50 Employees
 
Omaha, Nebraska
Lance Bailey
Owner, GP Industries
 
Verified
The Review
Feedback summary: 

Daake understood the client's industry in a way that they were able to create an emotional connection with customers, competitors, and distributors alike.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a small family-owned manufacturing company in Omaha, Nebraska. I am one of four owners, and I work in sales and product development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We wanted to have Daake work on our marketing materials so that they looked more professional and that they gave us a little bit more credibility.

SOLUTION

What was the scope of their involvement?

We had a new product we were starting to manufacture that was different than virtually anything else out there, and we felt like it would be very successful. We had a big margin on it, and we had figured out how to make it the right way. It was a product that was really in demand, but we had no marketing for it. In the past, we had made products that were similar to other people’s products and had done the marketing on our own. We thought it would be interesting to hire a professional marketing company, so we went and met with Daake and looked at some of the things that they had done in the past.

They had worked for some huge companies in Omaha and done a really nice job for them, but even though they had worked for these huge companies, you got the feeling that they were a smaller shop because they were really personal with us. They were just great to work with. They listened to everything that we said. They really got who we were as a small family-owned manufacturing company. They put together a campaign that we just absolutely loved. Our target customer is your general contractor, especially for exterior products, gutters, siding, windows, and things like that. They were able to put together marketing for this little product, which was just fantastic.

How did you come to work with Daake?

We had a former employee who had worked here for a year or two that had gone on to MBA school and had gotten pretty high up with a company called Conagra in Omaha, which is a huge company. He had worked in the marketing department at Conagra with Daake, so when he saw our new product, he thought it was a home run. Conagra is a massive company, and they have used Daake for a number of things, and just absolutely loved them. That’s how we got in contact with them, and then we went down and met them. They showed us some of the things that they had done for other people, and we felt like it’d be a really good fit.

How much have you invested with Daake?

On that first project, we spent around $75,000. We’re anticipating this project running probably around $125,000. Besides those two projects, we go back to them every other month or so and spend $3,000 or $4,000 to have them modify or update things.

What is the status of this engagement?

We began working with Daake in September 2014. That first project was completed at a certain date, but we’ve gone back to them to do little tweaks here and there. We just decided a couple of months ago to use them to redo all of our other ad material, so we’re in the process right now of doing a project with them that’s way bigger in scope than the first one was.

It all comes from the compliments that we got from other people in the industry about how good their work was and us just thinking what they did for that particular product, we’d like them to do for all our other products. We’re working with them a lot right now.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It was a home run. The guys just absolutely loved it to the point where we’d have other companies that are much bigger than ours wanting to sell the product. Their marketing departments would get a look at the product and say, “Hey, that’s a great product, but we love your marketing, too. Who did this?” That was neat for us because we’re not a huge company, and for people to really like what we had done from a product standpoint and from a marketing standpoint was a big pat on the back.

We used them a couple of years ago and spent what for us was a lot of money; we never really had much of a marketing budget. Had we not gotten so many compliments from competitors in the market, customers, and other companies that were distributing the product, we would not have gone back to them. Really the response was overwhelming, so we have decided to use them again.

How did Daake perform from a project management standpoint?

They do a great job there. There is really nothing that we have to do. They organize everything really well. Their presentations are fantastic. They lined up all the photoshoots and the video shoots. They come in and talk to us regularly about what we want on website structures. I think they just really get what we’re looking for.

They seem to have one or two people who are doing creative work and then another person who’s the manager of the project. That’s awesome; that really helps us to know who our point-person is there. As I said, we’ve never used anybody else, but the fact that Conagra is using them, and we’ve just absolutely loved them, is really what our experience is.

What did you find most impressive about them?

I don’t know if they’ve ever gone after contractors as their target market, but once we told them who we were trying to reach, they really understood and they geared everything to it. I have no experience in marketing or advertising, but I can tell you that just by the emotions that you get and how you feel as you look at their stuff, they really get our customer the right way. That’s the thing that was the most impressive to us.

Are there any areas they could improve?

As I think back, we did a little sample mailer, and we thought it was going to be a little bit more successful than it was. I think, to have made it more successful, we would have had to have spent a lot more money than we did. We went with the route that we thought would be appealing visually and we’d say what the product was. It just didn’t quite get there so I would say that might’ve been the only disappointment of the first run, but that was a very small thing in the grand scheme of everything. 99.9% of everything they did, we just absolutely loved.

5.0
Overall Score They are very easy to get along with and they really listen to you. They don’t always agree with you, which I appreciate, but when they don’t, it’s always respectful. They’ve guided us without pushing us. We have really enjoyed working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They did a really good job. We didn’t have a hard deadline on this first project. Everything went quickly and smoothly. We do have a hard deadline on the one we’re working with them right now, and they’re doing a great job to push things through quickly.
  • 5.0 Cost
    Value / within estimates
    Daake wasn’t the cheapest option out there, but they were far from the most expensive. As far as bang for your buck, they were a fantastic value.
  • 5.0 Quality
    Service & deliverables
    I go back to how we felt looking at it; we loved it. Then, going out to the market, the response we got from our customers and competitors proves that they did a fantastic job.
  • 5.0 NPS
    Willing to refer
    Very likely. If a manufacturer in Omaha was looking for an ad company, Daake would be the first company I would recommend. They are fantastic.
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Nebraska
ID
10053309
Date of Formation
Dec 19, 2003
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
15
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
March 19, 2019