Where brands come true.

Gold
VERIFIED

We’re a national design company on a mission to help brands transform what is — to what could be.

We take great care in guiding, clarifying and bringing excitement to marketing professionals and CEOs seeking real, transformative ideas for their brand.

We dive deep to ensure our strategy brings your vision into focus, captures your true spirit, creates competitive advantage and inspires your culture to make it real. 

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2001
Show all +
Omaha, NE
headquarters

Portfolio

Key clients: 

Iowa Western Community College, First National Bank, Children's Hospital & Medical Center, Creighton University, University of Nebraska, Lincoln Financial Group, OrthoNebraska.

First National Bank - Website, Environmental, Branding Image

First National Bank - Website, Environmental, Branding

Daake has had an ongoing partnership with First National Bank and First Bank Card, spanning multiple years and projects. 

The ongoing partnership includes:

  • Redesigning the First National website to respond to various devices 
  • Branding and launching two product lines
  • Transforming three separate floors in the headquarters
  • Designing custom elements for pitching prospective
clients
Nebraska Medicine / UNMC Rebrand Image

Nebraska Medicine / UNMC Rebrand

Consolidations are more common than ever because of ever-changing financial, technological and regulatory environments.

For the Nebraska Medical Center, Bellevue Medical Center, UNMC Physicians and the University of Nebraska Medical Center (UNMC), uniting under one banner was the answer for providing sustained and enhanced service.

The newly integrated enterprise needed the branding strategy to definitively

establish its unique presence in a competitively crowded marketplace. Daake led the rebrand with unity and transformation as the key drivers behind the creation of Nebraska Medicine.

Daake took an in-depth approach to fully understand the history and cultures of the three entities, as well as led conversation about what the future holds, including vision and goals. At its core, the rebrand needed to focus on establishing a united culture. One that demonstrates a shared passion for clinical service excellence, at a scalable size.

Through the rebrand, leaders rallied behind a single brand vision. This opened the door to shifting away from a destination brand to an extendable brand with global recognition.

Existing brand equity was also considered, which led to the name, Nebraska Medicine, and the use of the brand promise: “Serious Medicine. Extraordinary Care.” Elements of the new brand identity support the brand promise and existing academic medical centers, bringing life to the organization’s authoritative, courageous, and serious personality.

 

Iowa Western Community College - Environmental Branding Image

Iowa Western Community College - Environmental Branding

Iowa Western Community College recently built the Reiver Athletic Performance Center to elevate the sense of pride and opportunity for physical fitness for its student athletes.

Throughout the impressive, $15 million facility, Daake helped the college use branded elements to further enhance the experience.

This includes large scale custom displays and paint schemes that are strategically placed throughout the

performance center to assist in expressing each program’s accomplishments. This highly visual approach not only engages people as they move through the facility, it also helps build team pride and unity.

The designs apply the Iowa Western Reiver brand in stunning new ways. Reiver Football facilities are marked with a design that is both the stitching and outline of a football, and a subtle ship’s anchor noting the Reivers’ mascot.

This facility is a perfect example of how branding can create an experience that results in powerful emotions, from pride and empowerment to reflection and personal growth.

Children's Hospital & Medical Center - Rebrand Image

Children's Hospital & Medical Center - Rebrand

Children’s Hospital had a problem with its brand identity, starting with its logo.

It was old hat. Literally.

While the medical facility was rapidly gaining recognition as the region’s premiere source for pediatric care, Children’s brand identity was lagging woefully behind.
 

Its core imagery featured a nurse in a cap that was timeworn and out of sync with the healthcare industry.

The

rebranding of Children’s Hospital required a fresh perspective. It asked people to change the way they had seen the hospital for its 60-plus years, and to change the brand that had been its visible symbol for many of those decades.

The process was a collaborative journey.
Daake led the way.


It became clear that this project was not about color schemes and font sizes.

It was about capitalizing on the unique aspects of the hospital as a full-service pediatric medical center with top-quality physicians and staff, specialty clinics and services, innovative facilities and ground-breaking research.

Buildertrend - Brand Evolution

Buildertrend, the leading construction management software company, made a name for itself by empowering professionals who love projects, but hate the tedious management involved.

In a short time, Buildertrend’s platform became more sophisticated and its need for additional staff continued to grow. However, as the company matured and evolved, its brand did not. With a brand exuding the personality and feel of a

startup rather than a highly motivated, innovative company, Buildertrend’s position as industry leader became susceptible to a weakened industry presence.

Buildertrend recognized a need to re-evaluate its vision, mission and overall brand strategy in order to continue dominating the industry. This bold, innovative company had built a highly motivated internal culture and a powerful, industry-changing product. It was time to bring its brand to the same level. Its delicate cloud icon and soft logotype needed to communicate that same competitive spirit and customer-empowering appeal. It needed a remodel.

From there, Daake guided the company’s leadership team through a strategic process to strengthen the brand’s foundation. Through exploration and discussion, an evolved vision, mission and other core brand elements were established.

Equipped with a clearly defined brand foundation and detailed set of guidelines and identity elements, Buildertrend has a system of tools to help effectively elevate its brand in the minds of both internal and external audiences, further positioning the company for sustained success.

Creighton University - Environmental Branding Image

Creighton University - Environmental Branding

In 2017 Creighton's athletic department realized it was time to switch conferences and elevate the space. It had to be cutting edge, but still maintain a family-friendly atmosphere.

Daake was asked to bring purpose to the space.

We led the project by delivering conceptual ideas that engaged visitors, honored the facility’s past, and generated excitement for people of all ages. Simply put, we transformed

white walls into an immersive experience.

The multi-story athletic center entryway now sports a striking array of white basketballs and volleyballs hanging in midair. The nearest wall is awash in Creighton blue and tells the story of the Ryan and Sokol families, as well as recognizing key donors.

Other additions include a prominent trophy display and a mural of the Creighton “fight song.” A Hall of Fame display boasts names and statistics of Creighton’s very best teams and athletes.

Inside the arena, the once-white walls are vibrant displays of blue adorned with Creighton’s Bluejay symbol and those of other Big East conference teams. Banners hang from the rafters to extoll conference championships and other achievements.

Reviews

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Visual Identity Development for Division I University Athletics

"Our work with Daake received immediate and high-profile feedback from the largest independent sports media brand."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2018 - Ongoing
Project summary: 

Daake led a university's athletic branding overhaul. Redoing arenas, floors, and venues for 19 Division I athletic teams, Daake updated their visual identity. They also prepared the campus for a DNC debate.

The Reviewer
 
1001-5000 Employees
 
Los Angeles, California
Maureen Pacino
Executive Creative Director, Loyola Marymount University
 
Verified
The Review
Feedback summary: 

Daake's work has been accepted by a resistant campus, earning national praise from sports media outlets. Revamping the campus prior to the debate would've been impossible without Daake. They're responsive, anticipatory, and caring, working all hours to build trust with the university.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the executive creative director for Loyola Marymount University (LMU). LMU is a Jesuit higher education institution in Los Angeles with 19 NCAA Division I athletic teams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We hired Daake to look at our athletic facilities. They were old and dated, and they had competing visual identities, which accrued over time.

We decided to do a comprehensive visual identity change in 2019. So, in anticipation of these changes, we brought Daake in to look at our athletic facilities and assess what we might need to do in order to integrate our athletic facilities' aesthetics into our new visual identity.

This ultimately led to a comprehensive overhaul of all of our athletic spaces, both internally and externally. Daake has provided the design and installation oversight for this project. 

SOLUTION

What was the scope of their involvement?

Daake began this project by designing a brand new floor for our basketball court. They then redid our entire basketball arena, as our men’s and women’s basketball teams are NCAA Division I teams and play on national television.

In the arena, Daake innovated a new way to capture team accolades on banners, redid the paint scheme, and added new signage. They also overhauled our concessions and on-site merchandise vendors. 

From there, we tackled our other athletic facilities. We have 19 Division I sports teams in total, with venues for soccer, baseball softball, swimming, tennis, golf and more. Daake took a comprehensive look at all of our athletic spaces—inside and out—to revamp the whole fan experience. The goal was to present ourselves and our visual identity in an entirely new way. 

Because of their success with this complete branding overhaul, we assigned them an additional project and expanded their scope. In the midst of upgrading the branding of our facilities, our university became the venue for the sixth Democratic Presidential Primary Debate, hosted by PBS NewsHour and Politico. 

We were awarded the debate with only six weeks to plan for it. It became necessary to quickly makeover our entire campus with our new visual identity. We needed to prepare for the 3,000 visitors, the national media, and the six presidential candidates who were about to descend upon our campus. 

In preparation, we executed 8–9 signage installations in high-visibility venues. Daake had to bring in multiple designers to execute these incredibly complicated sign installations on buildings, which were necessary to complete a project of this scope.

This project was the quickest overhaul of our campus' image in our history. Thank goodness Daake was already working for us when we became the hosts of the debate because that project would have been impossible without them already on-the-ground and knowing our branding mission.

What is the team composition?

We interact with three people regularly. Underneath the surface, there’s a team of designers powering away, most of whom I don’t interact with directly.

How did you come to work with Daake?

They had experience branding facilities of our size as well as branding athletic venues. Very few firms have expertise in this area, and they brought a work history that nobody else had.

Looking at multiple other consultants and vendors, Daake was, far and away, our best choice. This was an incredibly important project that had significant financial backing, so we needed to make sure we picked the best firm.

How much have you invested with them?

This is a $2.3–$3 million project. It was very significant to get the funding for this overhaul. We’ve invested over $200,000 with Daake alone.

What is the status of this engagement?

They put in a proposal in the summer of 2018, and they began work in November of 2018. Their work picked up in 2019, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback on this project has been great. This is our most visible identity transformation in university history.

Rebranding a university can be a negative process—people hate changes at a higher education institution. The logo changes initially resulted in lots of negative pushback from all different corners of campus. But, once Daake began working and implementing the design change in our athletic facilities, we started getting pretty great compliments.

An anecdote for showing Daake's impact is when LMU hosted Gonzaga in December.

Gonzaga was then the number one Division I NCAA Men’s Basketball team in the country according to the AP Poll. National media descended upon our campus for the game. Gonzaga is in our conference, and they beat us pretty badly. At the end of the game, SBNation ran a story on the “Top 10 Takeaways from the Gonzaga–Loyola Marymount University Game”.

Their number four takeaway was a shoutout to us for our rebranding. It’s never fun to lose a basketball game, but that was amazing receiving that compliment. Our work with Daake received immediate and high-profile feedback from the largest independent sports media brand. This made me know that we were on the right track working with Daake.

How did Daake perform from a project management standpoint?

They’re excellent. I feel bad how much we have them work, but they’re so responsive. They anticipate our needs. We have great mutual respect, and I feel like I’m their only client. Their customer service and project management are unparalleled.

What did you find most impressive about them?

They care, they’re responsive, they have great expertise, and I trust them.

Are there any areas they could improve?

No, they’re fantastic.

Do you have any advice for potential customers?

Communicate—up, down, and sideways. Whenever we needed them to do anything, Daake was right there for us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    They’re pretty well in line with other firms I’ve worked with.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Jesuit Educational Institution

“They’re down-to-earth, caring people.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2018 - Ongoing
Project summary: 

Daake undertook a large-scale rebranding process for the athletics department of a university. In their work so far, they incorporated new branding elements into the school’s basketball arena and lobby.

The Reviewer
 
1,001 - 5,000 Employees
 
Los Angeles, California
Dan Smith
Sr. Associate Director of Athletics, Loyola Marymount Uni.
 
Verified
The Review
Feedback summary: 

Affirming the partner’s satisfaction with the deliverables, a reputable publication wrote positively about the rebrand in a review of the new basketball arena. Through daily contact with the company, the team was able to guide the direction of the project while accurately understanding needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I worked at Loyola Marymount University, a small Jesuit school in Los Angles. I’m one of the senior associate athletic directors in charge of internal operations, among other things.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We engaged with them during our school’s rebranding process. During that time, athletics was afforded the opportunity to select a vendor to reimagine our athletic branding.

SOLUTION

What was the scope of their involvement?

We outlined a laundry list of needs that included all of the spaces that we needed to have rebranded. All of them came back with a range of suggestions and pricing. From there, we completely reworked and designed our basketball arena and lobby areas. That started us off on the path to success with them. It’ll likely take 6–8 more months to complete.  

What is the team composition?

We’ve worked primarily with three contacts from their team: Greg (Principal & Creative Director, Daake), Steven (Senior Creative Director, Daake), and Susan (Director of Project Management, Daake).  

How did you come to work with Daake?

We interviewed several groups and asserted that we liked them best. They paid the most attention to the needs we expressed and the vision we were hoping for. We could tell that we were immediately comfortable with them. 

How much have you invested with them?

We’re spending six figures with them. 

What is the status of this engagement?

We started the project in late spring of 2019, and our engagement is ongoing.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, the feedback has been great. A large publication wrote a review, commenting on our rebrand inside of the arena. There’s been a significant amount of positive feedback.  

How did Daake perform from a project management standpoint?

We have daily contact with their team, and they’re terrific people. It’s been a pleasure to work with them. We use email, phone calls, and texting to communicate. Steven, while designing aspects of the project, has been on-site several times.

He’s supervised installations to ensure that they were done correctly. We really appreciate that effort, because he can make adjustments on the spot to make sure that we’re receiving exactly what was planned.

What did you find most impressive about them?

They’re down-to-earth, caring people. That makes them very easy to collaborate with. Our team has gravitated to that.

Are there any areas they could improve?

They’ve been responsive and open to communication, never pushing back when we have feedback for them. They’re terrific. 

Do you have any advice for potential customers?

They understand our vision, so that’s made it very easy to work with them. In addition to our department, there are tons of other people on campus who are now interested in and engaged with their team as we conduct this rebrand. We don’t have to work hard to get the most out of our engagement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    If I could rate them higher, I would.
  • 5.0 NPS
    Willing to refer

Naming for Security Company

“Daake gives every project a personal touch.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. - Oct. 2019
Project summary: 

Daake provided naming and branding services for a security company. After conducting both internal and external research, the team chose a name, tagline, and logo through an iterative process.

The Reviewer
 
51-200 Employees
 
Columbia, South Carolina
Michael Dorrington
Executive VP, AMAROK
 
Verified
The Review
Feedback summary: 

The new name has been met with overwhelmingly positive feedback from the internal team and is projected to better position the client in the market. Daake establishes a smooth and creative process of project management, collaborating with the client to ensure customer satisfaction.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the VP of sales and marketing at AMAROK, a security company. We specialize in electric security fences for commercial properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

Our company name was causing some confusion in the marketplace and consumers associated us with a different product. We were hoping to change our name and rebrand our organization to make it easier for the market to understand what we do.

SOLUTION

What was the scope of their involvement?

Daake came up with a new name for our company. After hours of internal research by their team, including employee surveys and in-person interviews, they spoke to external sources as well. Then, their team had the company leadership come up with a mood board that defined our brand, including images and colors that capture our essence.

Based on our mood board and their research, they came back with a list of named and taglines. We went through an iterative process and held focus groups to pick a name. Our teams came to a decision together.

What is the team composition?

We worked with 6–7 members of the Daake team.

How did you come to work with Daake?

We put out an RFP through an agency search firm. After going through five agencies and interviewing them on their processes, we decided to work with Daake. 

How much have you invested with them?

We have invested between $100,000–$250,000.

What is the status of this engagement?

Our engagement with Daake ran from April–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have not yet launched the new name to the public, but plan on doing so on February 1. When we first interview our employees, only 33% approved of our name. After making the switch, 98% approve of the new name. This puts our brand in a much better position.

How did Daake perform from a project management standpoint?

Daake never misses a deadline. Every week we have an update call, which is always helpful. Their team never cancels.

What did you find most impressive about them?

Daake gives every project a personal touch. Greg (Principal & Creative Director, Daake) is a marketing genius. He’s a really great guy and would give all the credit to his team, but he brings so much to the table. Their leadership is very strong.

Are there any areas they could improve?

We were between two options and they had a very specific opinion. We chose to go another way that we felt fit us better, but I wouldn’t recommend they stop giving their opinions. 

Do you have any advice for potential customers?

Dive deep into the mood board process, that was key to our success. We thought it was just a creative process and weren’t taking it too seriously but ended up getting really into it. That flipped things for us and made the whole process better.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Campaign for Children's Hospital

"They have an insightful way of understanding not only what’s important to us but also what’s important to a consumer."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2018 - July 2019
Project summary: 

Following research, Daake developed a branding campaign for a children’s hospital. They created several ads for TV and radio as well as print and digital content. They also updated internal brand materials.

The Reviewer
 
1,001 - 5,000 Employees
 
Omaha, Nebraska
Martin Beerman
VP of Marketing, Children's Hospital & Medical Center - Omaha
 
Verified
The Review
Feedback summary: 

Daake executed an effective campaign that garnered a considerable number of page views. Having developed a comprehensive knowledge of the business, the team creates initiatives that exceed expectations and generates the desired impacts. They are perceptive, leading to continued engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m vice president of marketing and community relations for the children’s hospital and medical center in Omaha. We’re the state’s only children’s hospital.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

For this specific initiative, we needed support for a new branding campaign. I have a longstanding relationship with Daake, so we didn’t initially hire their team for this initiative specifically.

SOLUTION

What was the scope of their involvement?

Daake’s process began with understanding our organization. Their team went deeper than basic questions such as what do you want to do and what do you want the project to look like? Their team tried to understand the essence of our organization by talking to key people. Then, they translated that knowledge of how we function and what we do for the community to a message that is easily understood and makes an impact. Daake created the ads for the campaign, which included a 60-second television spot, four 30-second spots, and then two companion spots for primary care. On the radio side, it was six radio spots. There were also print and digital ads. This campaign involved the development of a new theme line, so their team also updated internal materials along the way. We have an ongoing relationship with them, and they’ve helped us with a number of initiatives.

What is the team composition?

Our primary contact was with the president and creative director. At least 3–4 other people were involved, but there could’ve been more.

How did you come to work with Daake?

We have a long relationship with Daake, so the question becomes do they still meet our needs? We continue to work with them because they over deliver and never disappoint us. Daake's in a competitive market and there are a lot of good firms but their investment in us over the years has paid off.

How much have you invested with them?

We spent about $500,000 on this project.

What is the status of this engagement?

Daake started working on this campaign in November 2018. The major campaign elements launched in July 2019, so the bulk of the project’s done.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

At this point, we have about 2,000-page views just for this campaign. We have a lot of metrics across social media platforms as well, but this campaign was not designed to elicit actions such as scheduling appointments. We produced an annual consumer assessment survey that will better tell us how the campaign’s performing.

How did Daake perform from a project management standpoint?

We never had an issue with the quality of their work or deadlines. They were great. We mostly communicated via phone or in person. Their team used digital boards and e-mail too. They were flexible and responsive. 

What did you find most impressive about them?

Daake’s insightful and connects what the consumer wants with the message that we want to deliver to constituents. They have an insightful way of understanding not only what’s important to us but also what’s important to a consumer.

Are there any areas they could improve?

No, not really.

Do you have any advice for potential customers?

Just as they listen to you, it’s important to listen to their creativity, advice, and expertise. If you go into an engagement with something in your mind, executing on that probably isn't their strong suit. Daake shines when they have the freedom to exercise their creative juices to produce something stellar.

5.0
Overall Score We’ll definitely work together again.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Sometimes their team needs a day or two to rework a deliverable, which is okay given our relationship.
  • 5.0 NPS
    Willing to refer
    I would recommend them without reservation.

Strategic Branding for Healthcare Company

“Daake is a catalyst for change.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2011 - 2012
Project summary: 

Daake was tasked with redefining a brand’s corporate image. Using psychology-based strategies, they developed a brand identity for optimal engagement.

The Reviewer
 
1,001-5,000 Employees
 
Houston, Texas
Former Senior VP of Marketing, Healthcare Organization
 
Verified
The Review
Feedback summary: 

Daake developed a sustainable corporate image that wholly reflects the brand’s core values. Their psychology-infused branding strategies garnered positive attention from stakeholders and consumers alike. In contrast to competitors, Daake produces custom solutions to fit unique business goals.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

As the senior vice president of marketing for a healthcare company, I oversee the organizations branding across all media channels. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We were looking to rebrand our institution and introduce a new company culture to our internal and external stakeholders. 

SOLUTION

What was the scope of their involvement?

We partnered with Daake to rebrand our organization. After discussing the strategic intent of the project, they administered a mapping exercise to help us define success. They then worked backward to determine the timeline and how to manage expectations across all of our stakeholder groups. Once the initial planning stage was complete, they moved on to developing psychology-based strategies to compel all invested parties. With a viable plan to get all stakeholders on board with the rebranding initiative, we had the clearance to create a new brand identity that reflects our company.

What is the team composition?

Daake’s creative director served as our main point of contact.

How did you come to work with Daake?

Our work with Daake spans more than 14 years. The first project that we commissioned entailed developing an icon graphic for our logo. We initially wanted to work on a simple shape, but they helped us transform our basic concept into a durable design; this required a comprehensive design exercise.

What is the status of this engagement?

The rebranding project occurred between 2011–2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Daake truly understood the heart of our brand and how to express those characteristics in a way that’s durable over time. Six years have passed since we reinvented our image, but the branding has withstood the test of time. In refining our company’s voice, they helped us unify and connect with stakeholders in ways that had never been achieved. Externally, the project allowed us to precisely and coherently articulate our core values.

How did Daake perform from a project management standpoint?

Even in the most challenging of circumstances, Daake was able to plan and execute flawlessly. The organization with their agency allows them to engage in ways that are unique from their competitors.

What did you find most impressive about them?

Daake is a catalyst for change. Their team tapped into our creativity and boosted our positivity and confidence. As a brand psychologist, Daake has an expert understanding of the DNA behind successful brands. Their ability to reinvent how an organization thinks about its identity is what sets them apart from other brand strategists.

Are there any areas they could improve?

Daake is one of the best vendors that I have ever worked with. I cannot think of anything that I would change about our engagement.

Do you have any advice for potential customers?

While they can execute requirements flawlessly, their talents are better suited for developing a custom brand strategy.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding and Creative for Dermatology Company

"I’ll never forget the time they spent creatively engaging my team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Oct. 2017
Project summary: 

Daake coordinated a rebranding effort for a dermatology company following an acquisition. They suggested creative ways for employees to participate, and deliverables included new collateral and a launch video.

The Reviewer
 
11-50 Employees
 
Greater Omaha Area
Cara Skowronski
President, Delasco
 
Verified
The Review
Feedback summary: 

Daake successfully implemented employee feedback into a thorough rebranding effort, yielding a new company identity that has paid dividends. Daake aims to create healthy client relationships, which foster a collaborative engagement. The team benefits from an engaged and organized leadership group.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president of Delasco, an independent manufacturer and supplier of dermatology products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

Our company was going through a significant change—it had just been acquired, and I was part of the new ownership group. We feared that the branding that we presented to customers or potential business partners looked rather disjointed. It seemed as though we were sending multiple messages instead of one streamlined message. We hired Daake with the hope of rebranding our company and developing a clear message of who Delasco is to our customers, our internal team members, and our external supplier partners.

SOLUTION

What was the scope of their involvement?

Daake began by gathering stakeholder feedback—first from internal team members and then from our customers through phone and printed surveys, including a phone survey we conducted ourselves about a year prior. Daake came up with creative ways to engage our team and get their feedback throughout the process because I felt it was important for everybody to have a voice, especially when working with new leadership that they don’t know well.

As we were seeking inputs for our brand and logo style, Daake created an NCAA basketball tournament-style bracket in which our team voted every day on 16 different colors, patterns, fonts, and so on until we had 64 elements to choose from. We ended up with a final four that informed some of Daake’s design choices in putting together the branding proposals.

Ultimately, Daake produced an entire set of brand guidelines—including the logo, fonts, color schemes, and situational uses for all of the above. Additionally, they aimed to help our team live the brand. Daake made a brand launch video that we shared with the team at a brand launch party that doubled as our company’s anniversary party. Daake planned that event so that it would be engaging and everybody would feel motivated. It was very helpful to have Daake’s input as we tried to bring the group together. I’ll never forget the time they spent creatively engaging my team.

What is the team composition?

Greg (Principal/Creative Director, Daake) and Lisa (Vice President, Daake) organized much of our project, but we also worked closely with Steven (Senior Design Director, Daake) and Tina (Senior Brand Strategist, Daake).

How did you come to work with Daake?

We asked members of our network here in Omaha which local firms they might recommend. A former client of Daake recommended them specifically for healthcare organizations. We chose them because of how creative they were and because of how they communicated the way they wanted to get to know us. They tried to listen to who we were, and we didn’t necessarily feel that from the other firms. Daake made good on that promise throughout our project.

How much have you invested with them?

We spent about $90,000.

What is the status of this engagement?

Our project spanned May–October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most significant impact we’ve seen to this point is with our trade show booth. We now have more polished messaging and collateral. We’ve seen a 175% ROI in our trade show revenue since working with Daake.

How did Daake perform from a project management standpoint?

We had a standard scope of work proposal, a list of deliverables, and a timeline. We referred to those materials, so we didn't need more advanced project management software. Daake never missed a deadline. If anything, they reminded us to stay on track.

What did you find most impressive about them?

At Daake, the entire team was engaged and committed to our objective from the beginning. We never felt like our project would be sent to a contractor that they work with. Everybody understood our scope, and every member played a role.

Are there any areas they could improve?

We tacked on a few extra projects at the end because we were excited about the results we received. As we rode that momentum, both of our teams failed to check what impact the additional projects had on our budget. We could have slowed down and been more thoughtful as to what the projects entailed and what budget was necessary. I still would have approved the work, but we should have had that budget discussion beforehand.

Do you have any advice for potential customers?

We found it valuable to commit the time to their discovery phase. I should also note that Daake is not the least expensive firm out there, but the holistic and thorough approach they took to our rebrand was worth it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand for Electrical Contractors

"Branding is obviously what Daake does best, but their communication is a close second." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - July 2017
Project summary: 

Daake facilitated a rebranding process based on management and team surveys. They offered three strategies and developed deliverables based on the chosen path including a website, a video, and logos.

The Reviewer
 
201-500 Employees
 
Lincoln, Nebraska
Todd Long
VP Marketing & Innovation, Kidwell, Inc.
 
Verified
The Review
Feedback summary: 

Employees have bought into the new brand, and web traffic has grown significantly. Communicative and committed, Daake adheres to timelines and follows-up proactively when necessary. Their authentic manner and thorough discovery process ensure business values and goals are articulated clearly.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the VP of marketing and innovation at Kidwell, Inc. Our core business is electrical contracting, but we’ve diversified our service portfolio to include a variety of B2B technology offerings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Daake?

To ensure we properly manage our success (300% growth in the last 10 years), we knew we needed to up our marketing game. Daake was selected to better capture who we are as an entity and craft a better narrative we can present to clients.

What were your goals for this project?

As our service offerings/client-base/operational footprint has grown, it’s been increasingly difficult to clearly and concisely tell our customers what we do. Additionally, we wanted to polish our existing branding tool kit.

SOLUTION

How did you select this vendor?

I was introduced to Daake through a professional contact that was extremely happy with their work. We conducted an extensive search of other branding agencies throughout the Midwest. After narrowing our search and reviewing various portfolios, we were most impressed with Daake's body of work and the discovery process they implement with each client.

Describe the scope of their work in detail.

The process began with several one-on-one meetings, followed by surveys of our management and team. Then, Daake presented results and suggested follow-up actions. Our team was given the choice of three different branding directions, and Daake generated new logos, style guides, and vehicle advertisement designs. They also performed an internal audit of all customer-facing materials and developed a website and company video.

What was the team composition?

I worked directly with the president and a dedicated team comprised of a project manager, a creative director, and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our rebrand with Daake has been the best thing I’ve done in my 10 years in our marketing department. We consistently receive compliments on our logo and marketing materials, our website traffic is up 1,000%, employees order dramatically more branded clothing, and our fleet of 70 vehicles has become our most dominant advertising platform.

How effective was the workflow between your team and theirs?

Branding is obviously what Daake does best, but their communication is a close second. It almost seems effortless. They’re always on time, if not early, with project/status updates, and they’ll gently nudge you along to ensure projects stay on schedule.

What did you find most impressive about this company?

Being honest, I don't enjoy most sales/discovery processes. That said, Daake is genuine, and I felt comfortable sharing our company’s story, which they spun into branding magic.

Are there any areas for improvement?

The Daake team is full of design and rebranding experts. Selfishly, I would like them to offer more services.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Discovery and Rebranding for Hospital

“High-touch and consistently flexible, they came up with creative solutions without losing sight of the bigger picture.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2016 - May 2017
Project summary: 

Daake prepared an intensive business case for a merger before launching the rebrand. They extrapolated market data, compared synergies between the companies’ teams, and came up with a new name and logo.

The Reviewer
 
201-500 Employees
 
Omaha, Nebraska
Levi Scheppers
CEO, OrthoNebraska
 
Verified
The Review
Feedback summary: 

The merger helped cultivate a stronger brand identity and substantially boosted visibility. Daake collaborated closely with internal shareholders to ensure that they best represented the businesses. They remained organized throughout the process, which mitigated any potential obstacles.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m the CEO of OrthoNebraska, a physician-owned orthopedic hospital along with the largest orthopedic sub-specialty centered clinic in Nebraska.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

When we first engaged Daake, there was a lot of confusion between our hospital and clinic because they were actually two separate legal entities doing business under different brands. However, there was significant overlap between the owners, shareholders, and business. We needed to merge the proprietorships under a single name, so I reached out to Daake to help us build a business case that would convince our shareholders to rebrand.

SOLUTION

What was the scope of their involvement? 

We started with an exploratory process to make sure that we had the buy-in that we needed from the shareholders. This involved gathering market data, looking at our synergies, and developing a potential announcement for our patients to explain the merger. Their team then did all of the prework to develop a business case for the rebrand before helping us come up with a name and logo. Once we gained approval from the relevant stakeholders, Daake helped us with the initial launch, both internally and externally. 

What is the team composition? 

I worked with Greg (Principal & Creative Director, Daake) and a solid, extended team that handled the creative and project management. 

How did you come to work with Daake

I had worked with Greg before while in a prior role and invited him to participate in our RFP process along with a few other firms. During the selection process, I left the decision making to our overlapping stakeholders because I wanted to make sure they had a lot of say in the matter. Ultimately, Daake won the project based on their creative approach, familiarity with the market, and flexibility. 

How much have you invested with them? 

We spent between $200,000—$300,000. 

What is the status of this engagement? 

Our collaboration lasted from December 2016–May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though it’s only been a couple of years since the rebrand, it feels like we’ve had this name for a very long time. Our entire team is working comfortably under the new identity, and people have told us that they’ve heard our name everywhere. We’ve actually managed to grow our patient volumes drastically without increasing our marketing spend.

In addition, the rebrand has helped us streamline our patient care. We used to treat patients separately between the hospital and the clinic, but now our staff treats everything as a single integrated process, which is more efficient. Better workflows for patients within the clinic ultimately lead to better post-discharge treatment in the hospital. 

How did Daake perform from a project management standpoint? 

There were several times when we risked derailing the project, but Greg and his team remained organized and articulate. They responded quickly to potential project disruptions and got us back on track. On top of that, they always had an answer to help us reach the next step. 

What did you find most impressive about them? 

Daake always understood what we were trying to accomplish, providing great answers to helps us meet our goals. High-touch and consistently flexible, they came up with creative solutions without losing sight of the bigger picture. 

Are there any areas they could improve? 

No, not that I can think of. 

Do you have any advice for potential customers? 

Merging two companies under a single brand can be a huge issue if you don’t plan for it. Although we had Daake to help us come up with a consistent identity, it was also important for us to make sure that we internalized the process and were involved as well. We embedded one of our resources within their team so that we could offer insights on the why, the impact, and the story as they made decisions. This helped prevent us from losing sight of our end goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Brand Discovery for IT Service Company

"Their passion and dedication shone through the work they produced."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2015–Jan. 2016
Project summary: 

Daake helped develop a brand identity for a growing business. They also helped the team identify their positioning within the market by interviewing critical teammates and customers.

The Reviewer
 
11-50 Employees
 
Omaha, Nebraska
Gary Bren
Managing Partner, Turner Technology
 
Verified
The Review
Feedback summary: 

The new brand identity accurately represents the business’ core values and has resonated with the customer base. Daake’s support contributed to increased visibility and growth in the market. The team was creative and insightful, causing a valuable flow of ideas throughout the collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner for Turner Technology, an IT services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?

We realized we hadn’t intentionally made efforts toward our marketing and sales presence. We hired Daake to help us understand and refresh our brand to grow in visibility and expand our business.

SOLUTION

What was the scope of their involvement?

To begin the project, Daake performed an assessment to get a better understanding of our company’s position in the market. They spoke to our employees, interviewed our clients, and had internal discussions with our team to find out where we used to be and our direction moving forward.

Once they had a strong insight into our company, they started working on the design and development of our brand. They sought our input on materials and formats and produced a complete brand for our company. The new identity revolves around the four main values of our business and Daake incorporated those messages into every aspect of the work.

What is the team composition?

There were three main people working on the project. Greg (Principal & Creative Director, Daake), a lead analyst, and a creative lead worked with us and communicated with the rest of the team for us.

How did you come to work with Daake?

We researched several local branding companies. We asked for input from vendors’ previous clients that were local to us. Ultimately, we ended up choosing Daake because they had a proven track record of producing quality results at a fair price.

How much have you invested with them?

In total, we spent around $60,000 on the project.

What is the status of this engagement?

We worked together from August 2015–January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are several examples that show the impact their work has had on our business. The most obvious difference for us is that we now fully understand our company’s value within the market. Currently, our business embodies the four main beliefs we have, and our brand represents them too. Following Daake’s guidance, we revamped our office space to match our new identity.

Another result from the project is the increased visibility and connection we have with our community. Our overall engagement is highly improved because of Daake’s help.

How did Daake perform from a project management standpoint?

They had an excellent process. We had regular meetings throughout the project to give our feedback. After every discussion, Daake iterated their work to reflect our ideas. They kept us involved and gave us detailed updates.

What did you find most impressive about them?

Their passion and dedication shone through the work they produced. An example of this came when they rolled out the final product at our company meeting and Greg’s emotional investment in the work was clear. The project was as important to him as it was to us. They are customer-oriented and it was powerful to see the impact working together had caused.

Are there any areas they could improve?

I was very satisfied with their work; I can’t think of any downside to engaging with them.

Do you have any advice for potential customers?

Be willing to dig deep into your company and find the true values you believe in. They’ll help you achieve a successful outcome if you’re devoted to the work.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Software Diagnostics Company

“All the different concepts Daake proposed were very well received.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Apr. 2018
Project summary: 

Starting with two days of an on-site workshop, Webster (now Daake) led an end-to-end rebrand. They designed a new logo, color scheme, and refined messaging. From a wide range of options, they pinpointed an ideal name.

The Reviewer
 
11-50 Employees
 
Irvine, California
Michael Koeris
Founder, Corvium
 
Verified
The Review
Feedback summary: 

On time and in adherence to the budget, Daake delivered an attractive brand package complete with high caliber design assets and a perfectly suited company name. All their deliverables satisfied internal stakeholders. The professional, knowledgeable team contributed relevant market insight.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Corvium, a software company that is active in the food safety space. We started out as a diagnostics company before our reimagination process. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Daake?    

We engaged Daake to support our rebranding endeavor. We needed a complete package of branded assets including a name, messaging, logo, and color scheme. 

SOLUTION

What was the scope of their involvement?

Daake created a comprehensive brand package that included a show booth redesign. They took a thoughtful approach including multiple on-site sessions to help us understand our company better. We went through a logo design process, selected a color scheme, and refined our messaging. 

The primary deliverable was a two-day workshop to finalize a comprehensive brand definition. Ten people attended, including our senior stakeholders and two Daake employees. It was well-prepared and well-executed. Takeaways included many potential brand concepts. After several rounds of feedback, we chose an excellent name from the 200 options they proposed. 

What is the team composition? 

Our primary point of contact was Rob (Partner, Daake). He handled our account and was thoroughly involved in every necessary aspect of the brand and logo design. 

How did you come to work with Daake?

We found Daake through Clutch.co. They had excellent ratings and positive reviews. We shortlisted and spoke with 3-4 branding agencies total. Daake offered a more comprehensive and affordable package than our second choice, a more traditional Madison Avenue brand agency.

Secondly, they were more down-to-earth, which is an essential factor in the food safety, manufacturing, production, and delivery space. The team’s outstanding references were a strong influence in our decision. 

How much have you invested with them?

We spent about $50,000 on the package. 

What is the status of this engagement?

We started working together in December 2017. Four months later in April 2018, we completed the project right on schedule. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since it was a rebranding effort rather than a marketing campaign, our main metrics for success were delivering on time and budget. All the different concepts Daake proposed were very well received. I was impressed by how well they followed through.

Working with Daake has never felt transactional, even post-engagement. They handled themselves professionally and quickly delivered on their promises. Having worked with some of our customers, their useful industry knowledge made a notable difference.

How did Daake perform from a project management standpoint?

Daake performed very well in this regard. There are always hiccups with project management, but we didn’t experience any significant slippage. They’re up to code on the latest tools and integrated smoothly with our systems. We used Basecamp, and we talked natively over Slack. 

What did you find most impressive about them?

I enjoyed working with Daake because they made the process fun. I appreciate that they allowed us to discover more about ourselves and redefine our company. 

Are there any areas they could improve?

It took us several hundred options to select a name, and each feedback cycle was longer than I expected. I would have liked to arrive at a decision a bit sooner. Eventually, though, the team got us exactly where we wanted to be. No doubt about it, Daake deserves full marks for success. 

4.5
Overall Score A couple of things could have gone faster, but we stuck to the project timeline, and the overall outcome was great.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Aside from some rescheduling and slippage, which always happen, they were very timely.
  • 5.0 Cost
    Value / within estimates
    Competitive pricing was a big reason we hired them. They provide an excellent value for the cost.
  • 5.0 Quality
    Service & deliverables
    I give them full marks for delivering what they promised. They produced a complete rebrand package including logos.
  • 5.0 NPS
    Willing to refer
    I'm very likely to recommend them. They offer a high quality service.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
DAAKE DESIGN, INC.
Status
Active
Jurisdiction of Formation
Nebraska
ID
10053309
Date of Formation
Dec 19, 2003
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
19
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
January 27, 2020