CX Studio HK

CX Studio HK is a CRM, loyalty and retention consultancy for consumer brands, based in Hong Kong and working with clients in Asia, Europe and the US.

The work is led by Isil Ulgen, who spent 16 years running CRM, loyalty and customer experience inside large consumer businesses, including Pegasus Airlines, Samsung Electronics, BKM Express, Teknosa and AgeSA.

What we do:
- Retention Diagnostic: where customer revenue is leaking, sized in money, with the three fixes to do first
- Rapid Impact Plan: a 90-day program to diagnose, fix and embed a working retention system
- Loyalty Program Health Check: program economics, tiers and member segments
- Incrementality Audit: control-group testing that shows what CRM actually adds to revenue
- Fractional Head of CRM: senior CRM leadership on a monthly basis
- Email marketing in Klaviyo: strategy, flows, campaigns, copy and design, on Shopify or WooCommerce
- Customer experience: voice of customer, NPS and CSAT programmes, and open-ended feedback analysis

Every piece of work is measured against revenue: retention, repeat rate or incremental revenue, tested against a control group wherever possible.

Klaviyo Advisor Partner. A business unit of Qlevo Limited.