CTR Blaze

BACKGROUND

Introduce your business and what you do there.

I’m the growth lead at The Two Sided, a sleep media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CTR Blaze?

I needed someone to help me with growth consulting. I also wanted support for my blog and social media channels.

SOLUTION

What was the scope of their involvement?

CTR Blaze created blogs and social media content. They also helped me form partnerships with sleep influencers. The blogs were consumer blogs related to sleep, and the social media content included influencer shoutouts. Additionally, CTR Blaze created a separate social media page on Instagram.

What is the team composition?

We worked with three teammates from CTR Blaze.

How did you come to work with CTR Blaze?

I found CTR Blaze through word of mouth. I chose them because they were straight to the point and understood my needs well.

How much have you invested with them?

We spent around $5,000–$6,000.

What is the status of this engagement?

We worked together in 2020, and the engagement lasted three months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CTR Blaze was super fast and efficient. We received 50,000–100,000 impressions on social media and around 10,000 unique users on the blog. I wanted to test things out for a bigger project I was working on, and I got the ROI back, which was about 1.5x. Overall, I was expecting nothing, so this was a pleasant surprise.

How did CTR Blaze perform from a project management standpoint?

CTR Blaze’s project management was amazing and top-notch. We communicated via Slack, email, Google Meet, and WhatsApp.

What did you find most impressive about them?

CTR Blaze’s speed, efficiency, and straightforward approach were impressive.

Are there any areas they could improve?

They could’ve asked me to keep pushing on the blog and Instagram page.