Other Digital Marketing Social Media Marketing Web Design
Confidential
Nov. 2018 - Apr. 2019

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Quality: 1.0

Schedule: 1.0

Cost: 1.0

Willing to Refer: 1.0

"We felt that their team failed to consider our needs throughout the engagement."

Nov 10, 2021

Co-Owner, Medical Spa

Anonymous

Other industries
Virginia, United States
1-10 Employees
Phone Interview
Verified

A wellness company engaged Crystal Clear Digital Marketing to amplify their digital presence through email, Facebook, and Instagram marketing. The team also redesigned the client's existing website.

Crystal Clear Digital Marketing failed to address their client's technical and marketing needs, letting them down with unmet expectations in site traffic and lead numbers. Their incapacity to take in feedback and resolve quality-related concerns ultimately led to the contract's termination.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-owners of Neroli Spa, a medical and day spa treatment provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crystal Clear Digital Marketing?

We were looking to have our website redesigned and increase our online presence via email and social media marketing.

SOLUTION

What was the scope of their involvement?

Crystal Clear Digital Marketing redesigned our existing website and handled our email, Facebook, and Instagram marketing campaigns.

What is the team composition?

I mainly worked with their CEO.

How did you come to work with Crystal Clear Digital Marketing?

Crystal Clear Digital Marketing conducted a presentation at a trade show that we attended.

How much have you invested with them?

We spent between $10,000–$50,000.

What is the status of this engagement?

The project ran from November 2018–April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We terminated Crystal Clear Digital Marketing’s contract because they delivered substandard design and marketing results, which didn’t meet the number of leads and site traffic we needed.

How did Crystal Clear Digital Marketing perform from a project management standpoint?

We communicated via email and conference calls. We were disappointed with their team’s communication methods — we relayed any concerns and issues we encountered, and they didn’t do anything to address those. Overall, we felt that their team failed to consider our needs throughout the engagement.

What did you find most impressive about them?

I couldn’t point out anything positive — Crystal Clear Digital Marketing’s team was dismissive of our concerns.

Are there any areas they could improve?

They should focus on utilizing a customer-oriented approach and refrain from assuming that they’ve figured out our needs without consulting us.

Do you have any advice for potential customers?

I wouldn’t recommend their team to anyone.

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