Crunchy Links

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Momnt

Describe what your company does in a single sentence.

We’re a fintech platform that makes lending easy for your business and financing easy for your customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crunchy Links to accomplish?

• Initiate paid search + social
• Drive lead gen for top of funnel
• Initiate SEO

SOLUTION

How did you find Crunchy Links?

Online Search

Why did you select Crunchy Links over others?

• High ratings
• Great culture fit
• Good value for cost
• industry experience

How many teammates from Crunchy Links were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Initiate paid search and social
• Refine PPC campaigns to achieve targeted lead gen and customer acquisition cost
• Ramp up ad spend strategically
• Initiate SEO + audit website
• Perform technical SEO
• Provide SEO content briefs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• MQLs
• CAC
• Organic traffic
• Content briefs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crunchy Links has very organized project management and excellent communication of project statuses. They utilize project management software, consistently check in our goals and how they are changing to pivot strategy, manage work in a timely matter to meet our needs, extremely flexible in adapting to our changing needs and goals. 

What was your primary form of communication with Crunchy Links?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The results and people. We are extremely pleased with the results of our various campaigns and greatly appreciate the relationship we've developed with the team over the years. 

Are there any areas for improvement or something Crunchy Links could have done differently?

Not that I can think of.