Crowd Academy

BACKGROUND

Please describe your company and position.

I am the Growth Lead of Maeving

Describe what your company does in a single sentence.

Classic British Engineering meets Electric Innovation. Our fully electric motorbikes come with removable batteries that can be charged from a normal plug socket. Inspired by yesterday, designed for tomorrow, our electric motorcycles are perfect for those looking to travel in style.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crowd Academy to accomplish?

• Help us create a kick-ass launch campaign for our new product
• Define successful customers comms plan and email sequences
• Engineer a high-converting landing page using scarcity, urgency and exclusivity tactics

SOLUTION

How did you find Crowd Academy?

Personal connection

Why did you select Crowd Academy over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Crowd Academy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Feedback on initial ideas - How to maximise / front load the number of pre-orders from the launch date vs having a steady trickle of orders and with little understanding of the interest in the new product
• Overall strategy sense-check - Website CVR best practice for pre-order campaigns
• Comms best practice: interest, launch and campaign comms, production updates etc on the following channels:
  • Activate customer support tickets relevant to the new product
  • Existing database (email newsletter)
  • Organic social
  • PR
  • Ads (incl. on social media)
  • Affiliates (incl. relevant YouTube channels)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Amount of pre-orders generated in the initial stages of the campaign
• Successfully reaching all target audiences with personalised messages
• Website CVR on the landing page

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered in a timely manner. They were very responsive to our time sensitivity around meeting times. They were perfectly prepared despite the short notice.

What was your primary form of communication with Crowd Academy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their background – they had experience delivering multiple highly successful kickstarter campaigns from start to finish.

Are there any areas for improvement or something Crowd Academy could have done differently?

Meet us for an in-person workshop. We know they were really keen to but we blame it on the fact it was peak summer – it's a holiday season after all!