Creative Geek

BACKGROUND

Please describe your company and position.

I am the Head of Acquisition of Bookaway

Describe what your company does in a single sentence.

 Bookaway is an online travel platform for booking ground and sea transportation — buses, trains, ferries, and private transfers, across 100+ countries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creative Geek to accomplish?

• Fix and improve our marketing tracking and conversion measurement across ad platforms
• Build reliable dashboards and reporting for marketing performance
• Improve data accuracy so we can make better media buying decisions

SOLUTION

How did you find Creative Geek?

Referral

Why did you select Creative Geek over others?

Referred to me

How many teammates from Creative Geek were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Elad and Or has been a real asset to my media buying work. They set up and cleaned up our tracking and measurement infrastructure, so I could finally trust the numbers behind my campaigns. They're responsive, explain things clearly, and always deliver practical solutions rather than over-engineered ones. Highly recommended for anyone who needs their marketing data to actually make sense + funny and fun people to work with - perfect partners for anything related to data and tracking. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion tracking accuracy improved significantlyץ discrepancies between ad platforms and our internal data dropped to a minimal level, so we could finally trust campaign performance numbers. Reporting that used to require manual work is now automated, saving the marketing team several hours every week. Most importantly, media buying decisions (budget shifts, scaling, cutting) are now based on reliable data, which improved the efficiency of our ad spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, communicated clearly throughout, and were very responsive — usually replying and jumping on issues the same day. When we raised a new need or an urgent tracking problem, they prioritized it quickly and offered practical solutions instead of overcomplicating things. Working with them felt more like having an in-house team member than an external vendor.

What was your primary form of communication with Creative Geek?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their rare combination of deep technical expertise and real marketing understanding was impressive. They don't just implement tracking — they understand how media buyers actually use the data, so every solution they built was practical and immediately useful.

Are there any areas for improvement or something Creative Geek could have done differently?

Nothing significant comes to mind — communication and delivery were consistently smooth. If anything, I'd love to see them offer more proactive strategic recommendations beyond the scope we defined, simply because their input is always valuable.