Creamy Animation

BACKGROUND

I am the VP Marketing of Contruent

Contruent provides enterprise project controls and capital project management software that helps owners, contractors, and EPC firms manage cost, schedule, contracts, procurement, change, and reporting across complex capital programs.

OPPORTUNITY / CHALLENGE

• Clearly explain how Contruent helps organizations in key industries manage complex capital projects.

SOLUTION

Referral

Other

The project covered the concept development and production of industry-specific explainer videos for Contruent, including verticals such as mining and oil & gas. Each video was tailored to communicate the unique challenges faced by that audience and demonstrate how Contruent’s project controls and capital project management solutions address them. Key deliverables included vertical-specific messaging, scripts, visual concepts, animation, and final video assets for use across the website, digital marketing, social media, and sales enablement.

RESULTS & FEEDBACK

The project delivered a reusable library of industry-specific explainer videos for key verticals, including mining and oil & gas. Success was measured by completing and approving the planned video assets, expanding Contruent’s marketing and sales enablement content, and providing more relevant messaging for target audiences. Views were tracked on YouTube. 

Creamy Animation managed the project professionally and communicated clearly throughout the engagement. While the project took longer than initially expected, they were responsive to feedback and ultimately delivered the agreed-upon video assets tailored to Contruent’s industry verticals.

Email or Messaging App

What stood out most was Creamy Animation’s ability to turn complex industry concepts into clear, engaging visual stories. Their distinctive 3D animation style made the videos feel polished and memorable, while the visual storytelling helped audiences quickly understand Contruent’s relevance to each industry.

The main area for improvement would be production speed. The review and feedback cycles worked well; however, the animation production itself took longer than expected. A faster production timeline would improve the overall experience without changing the creative or review process.

BACKGROUND

Please describe your company and position.

 I am the Grant Researcher and Writer of a non-profit company.

Describe what your company does in a single sentence.

We provide tax assistance and other services to promote the economic self-sufficiency of low- to moderate-income families, seniors, entrepreneurs, and others in need through programs, volunteerism, and partnerships.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creamy Animation to accomplish?

• To create a fun and entertaining video
• To create an informative video
• To help taxpayers understand what to do when they receive a letter from the IRS
• To help taxpayers understand how the IRS will and will not contact them

SOLUTION

How did you find Creamy Animation?

Online Search

Why did you select Creamy Animation over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Creamy Animation were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This video was the second video in a taxpayer video resource library that we are creating. This will have a myriad of videos containing up-to-date information on taxes and tax law for taxpayers throughout the United States.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes will come after the video is disseminated across our chosen platforms. We will be able to see metrics for the views, likes, and shares. These metrics will demonstrate the success of our video.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Larry was amazing at managing this project. He was very responsive and even got things done ahead of schedule. I even needed some edits made last minute and he was able to fix things fast. I am very pleased with the management and hope to work with Larry on a future video.
What was your primary form of communication with Creamy Animation?

Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed with Creamy Animation's ability to take my vision for a video and make it a reality. They made my ideas come to life in a way that would help people connect with my video.
Are there any areas for improvement or something Creamy Animation could have done differently?

No, I think they did an excellent job.

BACKGROUND

Introduce your business and what you do there.

I’m a producer at an entertainment production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creamy Animation?

We needed to produce a short animated film about our team to use as part of our marketing materials. We were figuring out the best way to release our message to the world.

SOLUTION

What was the scope of their involvement?

Creamy Animation produced a 90-second animation video. When we started our engagement, we had already created a script. We had a couple of conversations with Creamy Animation, where they asked us about the video’s visual concept. With the results from these discussions, Creamy Animation created the video’s concept art before starting the animation. Creamy Animation also suggested adjustments to our script based to make it clearer. We made the required adjustments, and then Creamy Animation produced our video.

Creamy Animation decided on the video’s style based on our brief. They also managed the video’s postproduction which included voiceovers. Creamy Animation found different actors for us to choose from. 

What is the team composition?

Larry (Creative Director) was our primary contact. He had a bigger crew working on our video, although I didn’t have contact with them.

How did you come to work with Creamy Animation?

I searched online for animation companies in our area with good reviews. I visited several websites and looked through many portfolios. Creamy Animation was one of the companies we contacted, and we chose them because we liked Larry’s vibe. They seemed like the best fit to execute this project — Larry was friendly and excited about our project. 

How much have you invested with them?

We spent $25,000 with Creamy Animation.

What is the status of this engagement?

We worked with Creamy Animation from October–December 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The video produced by Creamy Animation was very well received. We liked their ideas and were happy with the final result. We had a vague idea of what we wanted, and Creamy Animation brought it to life. We look forward to working with them again.

How did Creamy Animation perform from a project management standpoint?

Creamy Animation’s communication was fantastic. They had a user-friendly online system where they posted questions for my team to answer. We communicated through phone calls, and Creamy Animation adapted to our timeline.

What did you find most impressive about them?

I was most impressed with Creamy Animation’s enthusiasm and impressive results. 

Are there any areas they could improve?

I can think of anything for Creamy Animation to improve — they were wonderful to work with.

Do you have any advice for potential customers?

I recommend having an initial idea of what you’re looking for when you start working with Creamy Animation.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for a group of companies. This project was for a SaaS product we own.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creamy Animation, and what were your goals?

We hired Creamy Animation to make a one-minute animated explainer video to help visitors to our website better understand what the software does.

SOLUTION

How did you select this vendor and what were the deciding factors?

Reviewed a number of vendors' portfolios. Their animation style suited what we wanted to achieve. They are also based in Canada, as are we.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Creamy Animation used Basecamp to manage this project. It was easy to keep track of requirements on our end and connect with the company if needed. We had a tight timeline and they managed to produce the video on time and on budget.

Who did you work with and what was the feedback process like?

I worked with Larry, he was quick to respond once the project kicked off.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is on brand and very much in line with our vision.

Describe their project management style, including communication tools and timeliness.

Basecamp was the PM tool and timelines were laid out at the start of the project so I knew what to expect. All parts of the project were delivered within the timelines.

What did you find most impressive or unique about this company?

The video we received was high quality. We feel the video was of excellent value for our money.

Are there any areas for improvement or something they could have done differently?

Initially, I had to contact them about the timeline for the project as I wasn't provided with an overview of what to expect right away. Once the timeline was provided, communication was more forthcoming and all deliverables were on time.

BACKGROUND

Please describe your company and your position there.

I'm co-founder of a SaaS company and we've created a web product for the real estate industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creamy Animation, and what were your goals?

We hired Creamy Animation to create a 60sec Explainer Video for our product. Creamy Animation guided us through the entire process and delivered a video we were extremely happy with.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at multiple firms before deciding on Creamy Animation. Our primary considerations were the quality of the portfolio, ability to do diverse styles, cost-to-value, and speed. Creamy Animation was able to deliver on all fronts.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a kick off call to go over all the steps/stages of production and the vision we had for the video and the type of content we wanted to cover.

We provided Creamy Animation with some written materials that described our company, product and features. Using that and our website Creamy Animation created a script and allowed for multiple revisions.

Then based on the script Creamy Animation created a storyboard that visualized the various scenes, again allowing for multiple revisions.

Then Creamy Animation created illustrated versions of the story board and then created fully animated versions of the video again allowing for several revisions during the process.

During that time, in parallel, Creamy Animation guided us through the process of selecting a voiceover and background music.

Who did you work with and what was the feedback process like?

I worked directly with Larry M. who was excellent and guided us through the entire process without issue.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's only been a short time since we received the final product but we've already utilized it in multiple places and have gotten great feedback on it.

Describe their project management style, including communication tools and timeliness.

Communication is mostly via email and basecamp -- with occasional calls to work through more complicated concepts. There was fairly tight communication throughout the project.

What did you find most impressive or unique about this company?

The speed with which they were able to grasp our vision and product and deliver a video we were happy with.

Are there any areas for improvement or something they could have done differently?

Nothing major -- maybe an additional call or two would have been beneficial but other than that we are very happy with the how thing went.

BACKGROUND

Please describe your company and your position there.

I'm the Media Manager at the ILRC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creamy Animation, and what were your goals?

We hired Creamy Animation to develop and design a video that would constructively explain a new effort in California to provide free immigration legal services to students in community colleges. We wanted it to be just one minute but pack a punch of info!

SOLUTION

How did you select this vendor and what were the deciding factors?

I went through their YouTube videos to assess the strength of their portfolio and to understand how clear their writing was. Their samples were great and I appreciated the range of styles they had to offer.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

From the moment we began the storyboarding process, we were pretty in sync with the direction we were heading toward. While we had to work a tiny bit to get on track with the visual portrayal (though that's really only because US immigration laws are so complicated!), we were quickly on the same page with the "feel" the video was meant to have.

Who did you work with and what was the feedback process like?

Larry, the producer who worked with us, was great. He was flexible and transparent with our needs and a joy to work with. He took feedback well and was quick to incorporate the ideas we asked for. Even when something couldn't be done, he was open about why and did what he could to find a way to bake it in.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far the feedback on the video has been overwhelmingly positive. Our partners in the community here in California have really enjoyed sharing it out and we have seen it generate some traction on social media ads.

Describe their project management style, including communication tools and timeliness.

We were often swamped with so much as a part of the broader campaign we were working on that it was our team who had occasional delays in getting responses back quickly. The team at Creamy was fast and diligent.

What did you find most impressive or unique about this company?

I enjoyed their steadfast willingness to dial in what we were aiming to get. When I wanted to calibrate our approach with VoiceOver, they were quickly sending other options and were willing to look at my samples to fine-tune our final audio track. I was very happy with the end result!

Are there any areas for improvement or something they could have done differently?

I can't say anything stands out as an area for improvement but maybe one possible route to explore for their team is to consider laying out (either on a webpage or downloadable PDF) the features and animation "look" for the types of videos they can animate based on price range. For non-production folks, I can see there being some confusion about certain esoteric terms.

This was not, however, a problem per se! Larry walked me through everything and was able to offer a range his team stuck to and had an open-door whenever I had questions. Overall, it was very smooth!

BACKGROUND

Please describe your company and your position there.

I lead a new group within the education division of Logitech. Logitech is a manufacturer of computer peripherals and software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creamy Animation, and what were your goals?

The goal was to create an animated explainer video showcasing a new innovative idea to our internal exec team.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were impressed with their past work, the content on their site, and their overall experience.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

we needed a last minute 2-3 minute video. Larry and his team worked with us over a period of just 2 weeks to get everything done. We shared our needs, the copy and all of our creative and he did the rest.

Who did you work with and what was the feedback process like?

We worked with Larry on this project. He was amazing. He took all of our feedback and ensured it was taken into account. At each stage he would listen to us and would normally turn around the video in less than 24 hours.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a huge success and we were extremely happy with his work. It was creative, engaging, and met all of our needs.

Describe their project management style, including communication tools and timeliness.

We used Basecamp to communicate and also had zoom meetings directly with Larry.

What did you find most impressive or unique about this company?

We were impressed with the turnaround time and quality of their work.

Are there any areas for improvement or something they could have done differently?

No, we are completely happy with the results.

BACKGROUND

Please describe your company and your position there.

I am the chief operating officer and creative director for a small Japanese manufacturing company that supplies equipment to international companies around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creamy Animation, and what were your goals?

The equipment we develop is very difficult to quickly explain and we needed a way to capture potential customers interest with an "elevator pitch" that would hold their interest long enough to get us to the next conversation. We also wanted to have something we could share on our web site and as a tagline in our email for the signature.

SOLUTION

How did you select this vendor and what were the deciding factors?

The company was brought to our attention by a client. As soon as I saw the example animations, I knew this was what we wanted - a fun and short animation to describe an industrial product. This is our second video and hope to do more for our other products.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The process was fairly simple. I wrote up a document that had images of our product and images of what we were trying to accomplish. I included some presentation material we show to customers to give an idea of how we present to the world. We then had a video conference to review the material.

Who did you work with and what was the feedback process like?

We worked directly with Lawrence. Also Laura. I am not sure if others were involved. Feedback was almost immediate. I live in Japan but there was no time lag between questions and answers so I'm not sure if the team sleeps or not.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We debuted the video at a exhibition. Feedback has been extremely positive. It is still too early to report more than that.

Describe their project management style, including communication tools and timeliness.

Creamy used an online project management tool (I forget the name) that compiled the information and emails. It was easy to track progress and look at the history if we had questions on what had been done.

What did you find most impressive or unique about this company?

The team was enthusiastic and willing to go the extra mile to meet our goals. There was a late-stage miscommunication which I thought would throw off the timing but the animation was done on time and was very professionally done. The result was excellent.

Are there any areas for improvement or something they could have done differently?

I have nothing negative to say.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and design manager of a healthcare agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creamy Animation?

We needed a promotional video for our healthcare awareness website.

SOLUTION

What was the scope of their involvement?

They produced a one-and-a-half-minute animated video to promote patient awareness. They did everything such as illustrations, storyboards, video production, editing, audio mixing, and delivery — we provided the script and a list of specifications of what we wanted and they went on from there.

Currently, we're working on a second animation video project with them.

What is the team composition?

I just dealt with Larry (Producer & Partner).

How did you come to work with Creamy Animation?

I found them through Google search and cold calling several local agencies. We went with them because of their portfolio of work in the healthcare industry, and the services that they offered.

What is the status of this engagement?

We started working together in January 2021, and our partnership is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t really have the information right now because we just launched, but we did get great feedback from across our organization.

How did Creamy Animation perform from a project management standpoint?

They performed very well. There was great communication and deadlines were adhered to — I have no complaints. We typically communicated through email and Basecamp.

What did you find most impressive about them?

We’re impressed by the professionalism and quality of their work.

Are there any areas they could improve?

It’s minor, but we would miss a few details during revisions. We would go back and remind them to do what was missed, and they eventually sorted it out.

Do you have any advice for potential customers?

My advice is to go in with a clear idea of what you want, and then they’ll use their creativity to make it happen. No specific advice is needed because they’re very good at organizing and delivering what’s needed. We got what we wanted on the first round, and only made very minor updates after that — it was pretty effortless.

BACKGROUND

Please describe your company and your position there.

Makers Making Change connects people with disabilities to volunteer makers who can build affordable assistive technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creamy Animation, and what were your goals?

We wanted to create 3 animated explainer videos to show our program and how to get involved. It was important to us that it's simple to understand, engaging, and on brand.

SOLUTION

How did you select Creamy Animation and what were the deciding factors?

We looked at various vendors and we chose Creamy Animations because they understood our goals and were able to do custom animations reflecting characters with various disabilities.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Clear and fast communication through Basecamp.

Who did you work with and what was the feedback process like?

We met with Larry, the co-founder, and our account manager was Laura. Both Larry and Laura were friendly, flexible, and professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been using the explainer videos on all our platforms and in our outreach. The response from our internal team and clients have been great!

Describe their project management style, including communication tools and timeliness.

Communicating with Creamy Animation is easy and fast, whether through Basecamp, email, or phone.

What did you find most impressive or unique about this company?

Quick turnaround times and flexibility.

Are there any areas for improvement or something they could have done differently?

It was our first time working with an animation studio / video vendor so we weren't sure what the creative process would be like. An info package or brief convo to talk about that process can help orient new clients.