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The Crane Consultancy is a PPC, AI search and technical SEO consultancy for mid-market UK businesses, founded by Nic Crane. It is built around seniority rather than headcount. Nic has worked in performance marketing since 2015 and holds each account himself, so the person who audits it is the person who runs it.
Paid media covers Google Search, Shopping, Performance Max and AI Max, YouTube, Microsoft Advertising, Meta (Facebook, Instagram and Threads), LinkedIn, TikTok, Pinterest, Reddit, X, Amazon and ChatGPT Ads. Budgets are set from what a customer is worth after margin, and paced so that spend follows profit.
Measurement comes first. Server-side tagging, offline conversion imports and attribution tied to revenue give each platform a truer count of enquiries and sales to bid on.
On search, the practice makes websites readable to the AI systems buyers now ask, alongside technical SEO: structured data, crawlability, site architecture and Core Web Vitals.
It also publishes the Crane Index™, a public benchmark that measures every month how readable UK company websites are to AI search, with every company named and the methodology published. Crane Intelligence™ offers paid monitoring of a domain, and Crane Engine™ paces paid-media budgets.
The practice is a Google Partner and an Amazon Ads Partner, and Nic is a Meta Certified Media Buying Professional. Based in Bath, with an office at 45 Albemarle Street, Mayfair.
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Min project size
$10,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Year founded
Founded 2024
Service Lines
- Pay Per Click
- 30%
- Digital Strategy
- 10%
- Performance Marketing
- 10%
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Clients
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