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CRAFT

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Shopify websites built to convert

CRAFT helps e-commerce brands turn traffic into customers through conversion-focused Shopify design, development, and landing pages built around real buying behavior.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Locations
    Beograd, Serbia
  • Year founded
    Founded 2023
  • Languages
  • Timezones

3 Languages that we service

  • Serbian
  • English
  • Croatian

5 Timezones that we service

CET
Central European Time (CET)
EST
Eastern Standard Time (EST)
ACT
Australia Central Time (ACT)
EET
Eastern European Time (EET)
GMT
Greenwich Mean Time (GMT)

1 Locations

  • Beograd , Serbia

Service Lines
Conversion Optimization
50%
UX/UI Design
20%
Web Design
20%
Ecommerce Marketing
10%
Select Focus Area
CMS Focus
Wix CMS
50%
WordPress CMS
50%
Conversion Optimization Focus
Landing Page Optimization Services
40%
Conversion Rate Auditing Services
30%
Conversion Research Services
20%
Performance Reporting Services
10%
eCommerce Marketing Focus
Shopify Marketing
100%
Frameworks and CMS
NodeJS
40%
NextJS
20%
React
20%
.NET
10%
Laravel
10%
User Experience Focus
UX Strategy
40%
Usability Testing
30%
User Research
30%
Industries
eCommerce
100%
Clients
Small Business (<$10M)
90%
Midmarket ($10M - $1B)
10%

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Our Story

CRAFT is a founder-led Shopify ConversionOps studio for growth-stage ecommerce brands. Most redesigns start with how a store looks — we start with how the customer decides to buy.

Strategy, design, and development stay under one roof, so there's no handoff gap between the audit and the store that ships it. Every project runs through one lens: can customers understand the offer, want it, trust it, and buy it easily?

We keep clients with results, not contracts.

What Sets Us Apart

Analysis and build under one roof

Most CRO work has a handoff gap — one team audits, another builds. We do both, so the people who diagnose what's hurting conversion are the same people who ship the fix. Nothing gets lost in translation, and it moves faster.

A method, not opinions

Every store runs through the same four questions: can customers understand the offer, want it, trust it, and buy it easily? Design decisions are made against data and the buying journey, not taste — so the work is defensible, not just pretty.

We recommend the smallest move that works

We won't sell a full redesign when one page needs fixing. Whether it's Build, Improve, or Grow, we point you to the highest-leverage path first — and sometimes the honest answer is that you don't need us yet.

Quick Facts

Multilingual Team

3 years in business

Tools and Technology

Slack
ClickUp
Notion
Asana
Zoom
Google Meet
Trello
Monday.com
Basecamp
Airtable
Google Drive
Todoist

Commonly Asked Questions

We handle the conversion side of Shopify. That means building new stores, redesigning existing ones, fixing product or landing pages that aren't pulling their weight, running CRO audits, and ongoing optimization. If your store looks fine but isn't converting the traffic it gets, that's usually where we come in.

Depends on scope, but as a rough guide: theme-based builds start around $2,000 to $2,500, custom builds and redesigns from $5,000, single-page conversion sprints from $2,000, and CRO audits with priority fixes from $2,500. We also do ongoing monthly work. You'll get exact pricing after a quick call once we understand what you actually need.

Theme-based builds usually take 2 to 3 weeks, custom builds and redesigns 4 to 6 weeks, and single-page work about 2 weeks. Timelines get locked once scope is agreed, and we don't promise dates we can't hit.

With most agencies there's a gap in the handoff. One team audits, another builds, and quality gets lost in between. With us it's the same people doing both, so whoever figures out what's hurting your conversion is the same person building the fix. And we start from how customers actually decide to buy, not just how the store looks.

Only when your traffic can actually support valid results. If it can't, we ship improvements one at a time and measure each against your baseline instead. We'll tell you which one fits your store before you commit to anything. Testing that can't reach significance is just guesswork with extra steps, and we don't sell it.

Verified means Clutch independently confirmed CRAFT is a legally registered business,
has had its financial risk status checked (Creditsafe: Moderate Risk).

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Business Entity

Business Entity Name CRAFT Strategies LLC
Source Wyoming Secretary of State
Jurisdiction of Formation Wyoming
Date of Formation September 15, 2023
Status Active
Last Updated July 18, 2026
ID 2023-001331109

Credit Report Results

International Credit Risk Assessment Moderate Risk
Source Creditsafe
Last Updated July 26, 2026
Learn More About The Clutch Verification Process

Locations (1)

Jurija Gagarina 19b. Beograd, Serbia 11070

2 - 5

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CRAFT Strategies

(1)
CRAFT Strategies Logotype

Milan Stojanovic