CortexCraft Innovation labs Pvt Ltd

BACKGROUND

Please describe your company and position.

I am the COO and Founder of Dance-Sing LTD

Describe what your company does in a single sentence.

danceSing is a trusted digital wellness platform that enriches lives, supports care teams, and strengthens your community’s quality and compliance - making it an essential part of senior living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CortexCraft Innovation labs Pvt Ltd to accomplish?

• Automation
• Development
• User experience

SOLUTION

How did you find CortexCraft Innovation labs Pvt Ltd?

Referral

Why did you select CortexCraft Innovation labs Pvt Ltd over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CortexCraft Innovation labs Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dancesing.online is an online platform that focuses on digital well-being for older adults through dance and singing activities. The application development scope for this platform would include the following key areas:

User Interface and Experience (UI/UX)
 The UI/UX should be designed with the target audience in mind, prioritizing accessibility and simplicity. This means using large, easy-to-read fonts, high-contrast colors, and intuitive navigation. A clean, uncluttered interface will prevent confusion. A prominent feature should be a simple sign-up and login process, and a personalized dashboard where users can easily access their classes, progress, and community features.

Core Functionality
 The platform's core functionality will be delivering dance and singing classes. This requires a robust video streaming service with features like:

On-demand and live classes: Users should have the option to watch pre-recorded sessions or participate in real-time, interactive classes.

Adjustable playback speeds: This allows users to learn at their own pace.
Video controls: Simple controls for play, pause, rewind, and fast-forward are essential.
Video library: A well-organized library with filters for class type (e.g., ballet, contemporary, fitness), skill level (beginner, intermediate), instructor, and duration.
Companion materials: The ability to download accompanying resources like PDF workbooks or song lyrics.

Community and Social Features
 To foster a sense of community and combat social isolation, the application should include features that encourage interaction:

Community forums: A space for users to ask questions, share experiences, and connect with peers.

User profiles: Profiles where users can share their progress and interests.
Direct messaging: A simple chat feature for one-on-one communication.
Group challenges: The ability for users to participate in and track progress for dance or singing challenges.

Administrative and Back-end Development
The administrative side of the platform is crucial for content management and user administration. The back-end development will need to support:

Content Management System (CMS): A system for uploading, categorizing, and managing video content and downloadable materials.

User management: Tools for managing user accounts, subscriptions, and access levels.
Analytics and reporting: Dashboards to track user engagement, class popularity, and other key metrics.

Payment and subscription management: A secure system for handling payments and managing different subscription tiers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with CortexCraft on Dancesing.online was a huge success. The team delivered a robust platform that not only met but exceeded our expectations. We were particularly impressed with their focus on our target demographic, which resulted in a platform that is both user-friendly and highly engaging for older adults.

The most significant measurable outcomes from the project include:

User Engagement: Within the first three months of launch, we saw a 45% increase in user retention, with the average user spending 25 minutes per session on the platform. This was a direct result of the intuitive UI/UX and the engaging community features.

User Growth: Our subscriber base grew by 30% in the first quarter, with a conversion rate from free trial to paid subscription of 22%. This exceeded our initial projections and is a clear indicator of the platform's value proposition.

Content and Performance: The implementation of the CMS allowed us to upload and manage content seamlessly. We were able to scale our video library to over 150 unique classes in the first six months. The back-end analytics dashboard has been invaluable, showing us that our most popular classes, on average, have a 90% completion rate.

Community Building: The community forums and direct messaging features have been incredibly successful, with over 500 unique posts and 1,200 direct messages exchanged in the first month alone. This has fostered a strong sense of community and has been a key driver of user satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-organised and transparent, with clear communication throughout. They generally delivered items on time and to the agreed standard, and when timelines shifted, they were proactive in letting us know and adjusting plans. They responded to our needs with flexibility and a solutions-focused approach, often adapting quickly to changes or additional requests without losing momentum on the core project.

What was your primary form of communication with CortexCraft Innovation labs Pvt Ltd?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by their strong values, genuinely collaborative approach, and “nothing is too much trouble” attitude, consistently going above and beyond to deliver solutions that met our needs seamlessly.

Are there any areas for improvement or something CortexCraft Innovation labs Pvt Ltd could have done differently?

Nothing - a perfect partner!

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of Number Leader

Describe what your company does in a single sentence.

We are into investment banking services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CortexCraft Innovation labs Pvt Ltd to accomplish?
Build our tool for private market ecosystem

SOLUTION

How did you find CortexCraft Innovation labs Pvt Ltd?

Referral

Why did you select CortexCraft Innovation labs Pvt Ltd over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CortexCraft Innovation labs Pvt Ltd were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom web application for our private market ecosystem. Scope included backend, frontend, UI/UX, API development, testing, application development and maintenance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of multiple functionalities over a course of 6 months, demonstrating structured approach all the way till we launched our alpha

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were timely and very professional throughout.

What was your primary form of communication with CortexCraft Innovation labs Pvt Ltd?

In-Person Meeting

What did you find most impressive or unique about this company?

Attention to details, critical thinking mindset of team members and adding value over and above the scope to build a really valuable product, not just to fill timesheets. 

Are there any areas for improvement or something CortexCraft Innovation labs Pvt Ltd could have done differently?

All good 

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Metamorphyst, an advisory and business consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CortexCraft Innovation labs Pvt Ltd?

We needed to create a portal for our business that our customers could use.

SOLUTION

What was the scope of their involvement?

CortexCraft Innovation labs Pvt Ltd built an application to handle our customer management system. The app included user management, role-based access control, authentication, profile management, content creation and editing, a rich text editor, media embedding, content organization, media management, version control, publishing and scheduling, SEO optimization, and a responsive UI.

What is the team composition?

We worked with four teammates from CortexCraft Innovation labs Pvt Ltd.

How did you come to work with CortexCraft Innovation labs Pvt Ltd?

We found them through Clutch and chose them because we liked their approach and pricing.

How much have you invested with them?

We spent an undisclosed amount.

What is the status of this engagement?

We worked together from January–March 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 50%–70% reduction in time to publish content, a 40% decrease in errors due to version control and access roles, a 25% increase in team productivity from centralized content access, and a 30%–60% improvement in SEO rankings with proper metadata handling.

How did CortexCraft Innovation labs Pvt Ltd perform from a project management standpoint?

CortexCraft Innovation labs Pvt Ltd delivered on time, and their team was very supportive. We communicated via email and calls.

What did you find most impressive about them?

We were impressed with their understanding of our business requirements.

Are there any areas they could improve?

There’s nothing we can come up with.