Content-Whale

BACKGROUND

Please describe your company and your position there.

I am the manager for a FMCG company selling on demand consumer products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We were looking to improve our customer acquisition by broadening our reach for long tail queries. We partnered with Content-whale to get expert advice on content marketing best practices and ideal content topics to focus on.

SOLUTION

How did you select this vendor and what were the deciding factors?

My team searched for content marketing agencies specializing in SEO for blogs and websites. Content-whale seemed to do all the things we needed.

Describe the project in detail and walk through the stages of the project.

They created a content marketing strategy based around our key themes along with other opportunities they felt we could be competitive on. Once we finalized our priorities, they put together detailed briefs that I was able to give to copywriters and designers.

How many resources from the vendor's team worked with you, and what were their positions?

They have different people managing content briefs and strategies for our blog vs the website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have achieved our targets for increased search traffic to the blog, received inbound links and started to ranking for multiple posts- sometimes in the space of weeks after they launched.

How effective was the workflow between your team and theirs?

The project managers assigned to us were very responsive and helpful. They achieved all of the outlines on time as per our contract.

What did you find most impressive or unique about this company?

They were very generous with their time and were always willing to share their knowledge with us.

Are there any areas for improvement or something they could have done differently?

No, they have taken on all of our feedback and have a much better understanding of which topics will align with our strategy.

BACKGROUND

Please describe your company and your position there.

It is a one-stop solution where you can get honest and authentic reviews, and get a guide for all the tech gadgets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

As it is a review website there is a need for continuous content update on this.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was searching for content marketing companies on google where I found the ad of content-whale, I clicked on it and feel blessed that it was the best time of my life when I contacted them for our company.

Describe the project in detail and walk through the stages of the project.

Content Whale was responsible for creating blogs consistently for our website. I explained to them what exactly I was looking for and how frequently the blogs needed to be published. They created it all on time and executed things efficiently. All the blogs are checked and edited already so there is no need to check them again, which is very effective.

How many resources from the vendor's team worked with you, and what were their positions?

The people involved were: a Content Strategist, writers & editors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The blogs developed by content-whale team have been ranking on google and also increasing the reach of the audience on our website. we got lots of comments received on our website on our blogs.

How effective was the workflow between your team and theirs?

It was very smooth and well versed. They have not skip a single day to share the update.

What did you find most impressive or unique about this company?

Their patience and dedication towards work makes them unique from the rest out there.

Are there any areas for improvement or something they could have done differently?

In starting yes it was little bit confusing to understand their work pattern but slowly and gradually we coordinate with them.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Manager at a company dealing in Automotive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

Our company was finding opportunities to help grow the business further. One of the best ways to expand was through social media. Bringing in Content-Whale helped us generate content immediately for our social media posts.

SOLUTION

How did you select this vendor and what were the deciding factors?

My team searched for agencies specializing in writing social media content. Content-Whale seemed to do all the things we needed from research.

Describe the project in detail and walk through the stages of the project.

Content-Whale understood our company focus and created a content marketing strategy based around our key needs along with other opportunities they felt we could be competitive on. Once we finalized our priorities, they put together detailed briefs that I was able to give to social media copywriters and designers.

How many resources from the vendor's team worked with you, and what were their positions?

I've worked closely with three members of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have achieved our targets for increased search traffic on our social media account.

How effective was the workflow between your team and theirs?

The team assigned to us was very responsive and helpful. They have achieved all of the outlines on time as per our contract.

What did you find most impressive or unique about this company?

They are very proactive and always free to discuss opportunities in detail.

Are there any areas for improvement or something they could have done differently?

They have taken on all of our feedback and have a much better understanding of which topics will align with our strategy.

BACKGROUND

Please describe your company and your position there.

I am the senior developer at my company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We needed help with promoting our services via organic traffic channels and improving our ranking on google searches.

SOLUTION

How did you select this vendor and what were the deciding factors?

The deciding factors were their prompt revert and proposal.

Describe the project in detail and walk through the stages of the project.

We've assigned our landing pages to content-whale. Apart from that, we publish posts that target high search volume keywords in different verticals.

How many resources from the vendor's team worked with you, and what were their positions?

We’ve always had one or two main points of contact. One project manager and a content strategist for communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content provided by the Content Whale performed better than other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

How effective was the workflow between your team and theirs?

They communicated proactively and responded to inquiries through Email and Chat quickly and efficiently.

What did you find most impressive or unique about this company?

I was very impressed when they quickly delivered good, quality content at a very affordable rate. I was very impressed with how well they got to know my company and followed the instructions the same way I conducted.

Are there any areas for improvement or something they could have done differently?

In the initial phase, they took around a week to understand the project and write according to our brand and tone. Later, it was a smooth process.

BACKGROUND

Please describe your company and your position there.

Our company is a business solutions & technology services leader, I am the manager as well as counselor here.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We were in search of a company who could write articles on topics for enterprise clients about how to address their issues. We were in need of good content in order to increase market awareness about our services.

SOLUTION

How did you select this vendor and what were the deciding factors?

I heard about them through their social media work while I was with another company. I saw several posts and checked their website. I found their writing skills are really appreciable and easy to understand by the audience. It gave me the confidence to approach them for our company.

Describe the project in detail and walk through the stages of the project.

We informed Content-Whale about our topics, what we wanted to achieve and who our target groups were. They started creating entire blog posts by themselves, just requiring little confirmation from our end. They follow the articles which appear on our topic. They also deliver one or two articles per week for us to publish on our corporate blog. It’s all a very straightforward process. I was constantly in touch with their team.

How many resources from the vendor's team worked with you, and what were their positions?

There are two team members involved for the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw significant increases in our website and blog traffic when we started working with content-whale. It’s hard to say how much traffic the blog content influenced, but the conversion rate increased as a result of the boost in traffic.

How effective was the workflow between your team and theirs?

It was a really great experience to work with them. They were great at managing expectations and communicating.

What did you find most impressive or unique about this company?

Their ability to understand the quality we want for specific situations here in Europe has been brilliant.

Are there any areas for improvement or something they could have done differently?

Really satisfied with their work, Everything has been perfect.

BACKGROUND

Please describe your company and your position there.

Owner of the company. We're based in New Delhi.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We hired Content Whale to write long product descriptions for various brands' products on our online store.

SOLUTION

How did you select this vendor and what were the deciding factors?

From time to time, we add new clients to our store. We always have a high workload that needs to be completed within a short period of time. In the start, we hired one freelance writer but he proved to be of no use to us. So we needed an additional team to supplement our in-house copywriter. The challenge was to make it easy to read and understandable for the average reader. Last but not least, the other challenge was the turnaround time for our projects. It was very limited and we needed a partner who would be able to keep up with deadlines without compromising quality.

Describe the project in detail and walk through the stages of the project.

I saw the views about Content-Whale on quora and clutch related to their best services. So I'd decided to give them a chance and that month they wrote over 160 product descriptions. The quality was crisp and perfect so we decided to make it a long-term collaboration.

How many resources from the vendor's team worked with you, and what were their positions?

The team comprises a project manager, a content manager, an editor, and around 3 copywriters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, It’s been a fruitful collaboration so far. Content Whale has provided us with over 500 product descriptions. Content Whale embodies high quality at all levels of the collaboration. And their content has helped in an outstanding performance in organic traffic.

How effective was the workflow between your team and theirs?

The team is very easy-going and accessible at all times. The Content Whale team goes the extra mile in making the experience personalized. It’s more like we are working with one of our in-house copywriters.

What did you find most impressive or unique about this company?

The team is highly experienced and meticulous. They take the time to fully understand our products in order to write accurate information.

Are there any areas for improvement or something they could have done differently?

AT starting the project was slightly slow, maybe it was due to the workload we gave them. After discussing the issue, Content Whale solved the problem.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Head of the Educational Institute in the US. Over the past years, the franchise has expanded to 10 locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We have to Expand our Institute but the company has given me a budget to spend on social media. That is why I wanted a unique, creative Digital marketing approach that included social media and content marketing as well and fits into my budget.

SOLUTION

How did you select Content-Whale and what were the deciding factors?

I found them on Clutch only. I was searching for the best Content marketing agency.

Describe the project in detail and walk through the stages of the project.

We have a simple, clear social media strategy. The nature of our business doesn't require much beyond that. Content-Whale makes quirky and engaging content for our social media pages. Everything gets done on time. They listen closely to the client, so my ideas are executed professionally. If something I suggest is misguided, their consultation helps me to make an informed decision.

How many resources from the  Content-Whale team worked with you, and what were their positions?

We work with Content Writers, graphic designers, and a social Media Expert who helped us in achieving our targets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Content-Whale helped us formulate a better marketing strategy. Our social media creatives and content of the page is far more engaging than others. We feature better pictures and everything about our strategy has been consistent. We’ve been getting better reviews on Google as well.

Most importantly, this partnership has grown our revenue. Students are active on our social media accounts and we are getting good leads from there.

How effective was the workflow between your team and theirs?

We mainly use email or whatsapp to communicate. Everything was done on time and within the given budget. I've worked with several other marketing agencies in the past and Content-Whale is much more attentive by comparison. They’re available whenever I need them. If a task is urgent, they even execute same-day requests!

What did you find most impressive or unique about this company?

Their comprehensive level of involvement is fantastic. They take our company's goals to heart and treat their clients like family.

Are there any areas for improvement or something they could have done differently?

Whenever I gave a critique, they outdid themselves by overcorrecting the error.

BACKGROUND

Please describe your company and your position there.

I’m the owner of the Modern Furniture Store. We are currently dealing in the modern furniture to the public.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We have been running our store for the last 15 years but now we have decided to open our branches in other areas as well along with increasing our business in Lighting too. We didn't have much of a social media background, and we were only doing the traditional advertising - Print ads, billboards, etc. That effort was not gaining us the customer base that we needed.

After getting involved with Content-Whale for social media marketing, we have started seeing communication with our customer base, and we’ve been doing great ever since

SOLUTION

How did you select Content-Whale and what were the deciding factors?

My area manager approached Content-Whale. He is taking charge of everything, I think he found them on google. To be honest, I've no idea about all this digital world. When I informed my manager about this, he suggested social media trends these days. So I thought of giving it a chance and I am really glad that my decision was right.

Describe the project in detail and walk through the stages of the project.

They perform awesomely. We never have to meet personally with their team to go over some things. They definitely have a great workspace, and they do a lot of teamwork

How many resources from the Content-Whale team worked with you, and what were their positions?

There were three content writers, a professional social media expert, an account manager, and a graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before we hired Content-Whale, we had around 16 Facebook followers, and with their help, we should be reaching the 1,500 mark, which has been good for our store. So, we’ve been getting a lot of feedback from people saying, I’ve seen your posts on Facebook.

How effective was the workflow between your team and theirs?

They have a graphic designer who has been doing great. We have given them all the details, but other than that, they are miraculous at communicating with us. Every week we come up with a few posts for social media, for that, we meet virtually once a month about the content that we want on our page.

What did you find most impressive or unique about this company?

The content-Whale team is comparatively younger than other agencies, but their professionalism is just like people who have been in this industry for a long time. Their professionalism is the best quality to have in a company.

Are there any areas for improvement or something they could have done differently?

I wish that it would be good if there were more face-to-face communication.

BACKGROUND

Please describe your company and your position there.

I'm the sales head of my company. We have recently decided to launch our product online and target audiences of different locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

Being new in the social world, we needed a lot of content to start educating the market on what our company is, what we do, what problems we're solving, and more. Unfortunately, as a single-person team, I couldn't keep up with the growing list of content that needed to be created. So we brought Content-Whale to help guide our strategy and help us improve our content production for social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

I got to know about them from a friend of mine. He was well aware of what they were doing from a content standpoint, and so he introduced me to them. After the conversation with them, I knew they understood what we were trying to do as a company.

Describe the project in detail and walk through the stages of the project.

We work with the team to identify our pain points and potential content topics. From there, the team helps us optimize our content, and then we work with them every month to create ongoing content in line with our content plan. Finally, they write the content, revise, and schedule it.

How many resources from the vendor's team worked with you, and what were their positions?

We've had a strategy and check-in sessions with the Project manager and worked with social media specialists and writers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The consistency of this content strategy has helped us create content that is engaging to our target audience, including our prospects and customers, and helping us improve our organic traffic month-over-month.

How effective was the workflow between your team and theirs?

We meet on a zoom call to discuss upcoming content, and from there, we have a channel between our team and theirs.

What did you find most impressive or unique about this company?

I am impressed with the content itself and the planning to produce a long-term campaign. The work is always guaranteed to be written with quality study and practice.

Are there any areas for improvement or something they could have done differently?

There were minor ups and downs at an early stage, but after a meeting, everything was smooth.

BACKGROUND

Please describe your company and your position there.

I’m the Head of content and creative services of an automotive company. My team is responsible for digital content across all company-owned properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We needed to write product descriptions for hundreds of SKUs and also some articles for our products in just a few short months. We didn’t have the resources to do it in-house, so we needed a partner who could get it done quickly.

SOLUTION

How did you select Content-Whale and what were the deciding factors?

We looked on Clutch for companies that have a history of creating great content and solid partnerships. We needed a partner that understood our industry, our customers, and could write to help them understand more about the product.

Describe the project in detail and walk through the stages of the project.

This project was specifically content generation for product descriptions. The descriptions needed to provide features and benefits for all of them. At the same time, the descriptions needed to be unique because we have several different brands that share the same product. This way, we had a regular deliverable every week and they could manage QA.

How many resources from the Content-Whale team worked with you, and what were their positions?

I had two points of contact who managed the rest of their team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They produced content that was unique and interesting to read. They were spot-on and always followed the template. For people who don’t know much about the automotive industry, it can be difficult to distinguish between tires and stick to a brand message. Content-Whale stands out because they didn’t have any problems

How effective was the workflow between your team and theirs?

They created their own schedule and took the burden off of me. They knew that we had a tight schedule, and they broke up the project themselves to ensure everything was done in time

What did you find most impressive or unique about this company?

They understood our business and why we needed their help. They knew how a customer would use the information, so they could write helpful content.

Are there any areas for improvement or something they could have done differently?

I don't think there is something that is advisable to them as they are already masters in their work.