Content-Whale

BACKGROUND

Please describe your company and your position there.

I am a Senior Manager responsible for our marketing strategy, including SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We have hired Content-Whale for Content Marketing of our Online Book store

SOLUTION

How did you select this vendor and what were the deciding factors?

There were around five reputable agencies that were approached and interviewed. We selected Content Whale as it was the most professional in communication and offered more value than the other agencies. Knowledge, professionalism, and the range of services were the main drivers.

Describe the project in detail and walk through the stages of the project.

During the scope of the project, we have expanded the work and Content Whale has opened up opportunities, both in content and other marketing activities like making posts for our social media accounts. Working with Content Whale was about learning and implementing processes, and industry standards.

I am working directly with Content Whale, being the internal project owner of such activities and acting as an intermediary between the consulting and execution of the project. During the past 3 months, we were focusing on content pieces that already rank high in Google results, increasing our organic traffic.

How many resources from the vendor's team worked with you, and what were their positions?

Resources aligned for our project were 1 account manager, 1 strategist, 1 editor, and a bunch of writers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

About a 20-30% increase from our usual organic traffic growth and especially in high-value keywords. Our team is more productive due to the processes suggested.

How effective was the workflow between your team and theirs?

Communication was very good. We use a combination of Google Drive, email, and weekly video conferencing. Content Whale has responded well and quickly to any changes we requested in the processes.

What did you find most impressive or unique about this company?

We were impressed with their professionalism, accessibility, and tendency to over-deliver.

Are there any areas for improvement or something they could have done differently?

They are best at their work and that's why they are the most preferable Content Marketing agency.

BACKGROUND

Please describe your company and your position there.

I am the Creative Head of the Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

As we are a part of the creative industry, we were searching for content writers who would understand fashion beyond the limits of what is specified. Besides, we also wanted that the writer should keep the SEO point of view in mind while describing our USPs in the content.

We hired Content Whale because our in-house team already had their hands full and we weren’t getting any creative write-ups from our team.

SOLUTION

How did you select Content-Whale and what were the deciding factors?

As we have already said, we were searching for content in the right proportion of creativity and SEO. And we were approached with any proposals, but their quotes didn’t match with the level of services that they provided. After thorough research and some reliable recommendations, we decided to go with Content Whale.

Describe the project in detail and walk through the stages of the project.

After we got in touch with Content Whale, their team conceptualized what we had in mind. The content writers and SEO professionals jotted down the content strategy and without any delay, they started working on the project. The end result was flawless, but we wanted to add some more content, so there was a round of edits, but overall, it was an excellent experience.

How many resources from the Content-Whale team worked with you, and what were their positions?

An SEO professional, a content writer, and a team leader were assigned for our project and we were constantly in touch with their team leader.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we are. In fact, our blog section is as informative as it is promotional. So overall the team did great.

How effective was the workflow between your team and theirs?

The best part about Content Whale is their creativity and response time. The workflow was seamless and coordinating with their team wasn’t at all daunting.

What did you find most impressive or unique about this company?

Content Whale is incomparable with what they do, and this is their best feature.

Are there any areas for improvement or something they could have done differently?

Keep up the good work team. Kudos to all the efforts for making our work easier!

BACKGROUND

Please describe your company and your position there.

I am the founder of a Healthcare Company. Challenge: As we are a startup company we need to address our audience with the best content that they can help us to gain their attention.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We wanted Content Whale to Create Content for all the Category and Service Pages of Our Website.

SOLUTION

How did you select Content-Whale and what were the deciding factors?

We were searching a lot of companies, but most of them were charging very high fees. We found Content whale and then after all the discussion, we finalized them for us. What we liked most is they carefully understand all our requirements.

Describe the project in detail and walk through the stages of the project.

As we develop a new website so we want someone to create content that can persuade our audience and help them to find the best solution for them through our blogs & post on social media. So the work was extensively done for our blogs and along with it, they developed all our social media content ideas and executed them accordingly.

How many resources from the Content-Whale team worked with you, and what were their positions?

A strategist, content writer, and designer were assigned to our project for approving our social media posts also.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we have found a good increase in the number of visitors to our blogs. We are waiting for the best results to come and hoping for an increase in the number of likes and views for our social media accounts.

How effective was the workflow between your team and theirs?

We began the work by talking over Zoom calls where we discussed all our expectations and showed the media post. From the first day of the project till the end, the strategist gave us timely updates.

Whenever there will be any need for us to check he inform us and arrange a meeting to discuss in detail.

What did you find most impressive or unique about this company?

Content whale keeps track and helps in analyzing the results generated by tools. They never get annoyed if we repeat any query.

Are there any areas for improvement or something they could have done differently?

There are no such things that we can point out. They did their job perfectly.

BACKGROUND

Please describe your company and your position there.

I work as a Sr. Manager at India’s #1 health startup revitalizing the healthcare system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

Content-Whale was hired in order to assist us with revamping our existing website content. The goal was to produce new content for the site so that our current customers could begin engaging with our brand, and to also increase the site traffic and help to improve its conversion rates

SOLUTION

How did you select this vendor and what were the deciding factors?

There are many agencies out there who provide digital marketing and content marketing and related services but, not all of them live up to their reputation. We had discussed with our business associates their past experiences and we heard a lot about Content-Whale. We decided to collaborate with them on the basis of the recommendations we received and we were also happy to know that they charged reasonable prices.

Describe the project in detail and walk through the stages of the project.

At the beginning of the commencement of the project, the vendor team made sure to acquire an in-depth understanding of all the goals we wanted to meet – short and long term. Once a study was conducted, they began to work on the strategizing bit of creating and marketing relevant content for our site.

How many resources from the vendor's team worked with you, and what were their positions?

A content strategist, SEO team and senior writer worked with us on the project and made sure to handle the processes all the way from the beginning to the end, meticulously.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website was definitely doing a lot better in terms of traffic generation and leads conversion, comparing it to its past performance and the team ensured that they met all the deliverables as expected

How effective was the workflow between your team and theirs?

The project was handled with utmost professionalism and we were happy with the way communication panned out between our team and the team at Content-Whale. The tools we used were mostly emails and for video calls, we used either Google Meet or Microsoft Teams. Whenever information needed to be communicated on an urgent basis, we took to WhatsApp.

What did you find most impressive or unique about this company?

We were impressed with the way they handled the entirety of the project and they were patient with our feedback and incorporated any kind of changes we wanted to make to the website.

Are there any areas for improvement or something they could have done differently?

The team was fantastic and we have no comments with respect to any areas of improvement.

BACKGROUND

Please describe your company and your position there.

Project manager at an IT company based in India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

Content-Whale seemed like the perfect candidate for our requirement of content marketing services for our website. Our goals included creating content for our website’s blog section, and content marketing services to help gain traction for our website and to improve lead generation as well conversion. This would automatically mean traffic would be improved for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through a process of researching, short listing and filtering out different agencies dealing with content marketing services. Content-Whale seemed to have a great portfolio and we had also heard positive reviews from other business associates who had worked with them before, so we knew going ahead with Content-Whale was the right choice for the further development of our website’s content.

Describe the project in detail and walk through the stages of the project.

The content that was present before on our website was not fresh and we knew we needed to refurbish every aspect of the website, all the way from the aesthetics of the interface to the content that would be present for the users. The work was extensively done for our website’s blog section and additionally, they developed social media content ideas and executed them accordingly.

How many resources from the vendor's team worked with you, and what were their positions?

An SEO expert, Content strategist and Content writer assisted us through the entire project and they were highly skilled with every task that they took up.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The end result was exactly as per our expectations. The content was fresh and innovative and we were able to see a significant increase in the number of leads generated after we relaunched our website in a whole new way. We were able to see an increase in the search engine rankings and this was all made possible due to the creativity and hard work put forth by the team at Content-Whale.

How effective was the workflow between your team and theirs?

The flow of communication between our team and theirs was smooth since we were mostly in touch with our content strategist. The vendor team was constantly checking on our requirements and making sure we were satisfied with the developments in the project and would quickly make changes if at all they were required, with ease.

What did you find most impressive or unique about this company?

The Content-Whale team showcased their skills and expertise in the field of content creation and marketing in the most exemplary way and they were always keen on informing us about concepts or developments in the project that we were not able to understand clearly.

The entire project was managed in a very professional manner and they were flexible in the way they carried out their services for us.

Are there any areas for improvement or something they could have done differently?

There are no areas for improvement. The team was packed with a set of robust team members who are highly skilled in the content marketing field.

BACKGROUND

Please describe your company and your position there.

I work as a senior team lead at one of the top 5 logistics chains across India.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

Our company decided to hire Content-Whale to help come up with creative new content for our website. Our website was going through an annual change and we realized our content was not as catchy and relevant to our audience.

Our goal was to grow our website by including exciting and SEO-friendly content that would result in bringing more leads and improving our conversion rates, which further affects the traffic of the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

The process of finding the right agency to work with you is always a task because you want to work with the best content marketing agency out there. We personally contacted some of the companies and thought that Content-Whale was the right choice. We decided to connect with them and were taken away by their portfolio.

Describe the project in detail and walk through the stages of the project.

During the initial stage, we communicated about what our expectations from the project were and what we envisioned for the long run and the team was immediately set on coming up with an efficient plan in terms of creating the right content.

How many resources from the vendor's team worked with you, and what were their positions?

A content strategist as well as a writer worked on our project and we were supervising the whole journey.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before we hired Content-Whale to provide our website with the right support, we were never able to see quick results every time we tried to make changes to our website, be it aesthetically or in terms of content, but Content-Whale did a really job in allowing us to see how their work had made a significant difference in the audience growing on our website and engaging with our content. There was a 3% increase in the number of users which is slow, but a promising start for our revamped website.

How effective was the workflow between your team and theirs?

The project was managed in a very professional style. Feedback was thoroughly considered by the vendor team and they ensured to make the changes or include additions in a timely manner. The team never delayed in delivering content on time and that was an admirable trait of theirs.

What did you find most impressive or unique about this company?

We were very impressed by how knowledgeable the team was and how they always explained concepts to us, which we were not able to understand, with no hesitation. They were friendly throughout and made us feel like our ideas and opinions mattered and they did everything right to make sure we were satisfied.

Are there any areas for improvement or something they could have done differently?

No, there are no areas for improvement. The work was handled by highly motivated and driven individuals who did an excellent job in bringing the results.

BACKGROUND

Please describe your company and your position there.

I am the content manager of a leading e-learning platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We hired Content-Whale to help us with developing a strategy for content marketing for our business and the primary goal was to generate more leads than the usual numbers we were used to seeing. We wanted to make a significant change and we knew Content-Whale would help us achieve our targets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We scanned through various content marketing agencies and we also had help from a few business associates, by taking into consideration their suggestions and one of them told us about Content-Whale. After conducting our own research of this vendor, we understood Content-Whale was the perfect match for our business to collaborate with and their charges seemed affordable for the work they delivered.

Describe the project in detail and walk through the stages of the project.

The strategies we considered with respect to how our workflow was, prior to us teaming up with Content-Whale were thoroughly understood and studied by the vendor. The analysis would work towards helping Content-Whale introduce a more efficient content marketing strategy to help with our business’s aim of generating more leads. They were able to effectively bring solutions to the table by creating the right content for our business.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with the SEO expert, copywriters as well as content experts since they helped push our business’ content marketing strategies along the right path to produce the expected results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The deliverables were optimistically met due to Content-Whale’s expertise in this field of content marketing and this resulted in the search rankings visibly being improved. The content they helped produce was remarked as highly engaging. Our feedback is that we are satisfied with the work done by the vendor team.

How effective was the workflow between your team and theirs?

Communication was easy-going between our team and theirs since there was a shared understanding of our expectations from Content-Whale. We used Google Meet and Skype for communicating with each other during our frequent meetings to discuss in-depth the deadlines being met and feedback to incorporate changes or discard certain elements during the development process.

What did you find most impressive or unique about this company?

We were extremely impressed by their timely submissions and their willingness to listen to any concerns we may have had during the initial content marketing strategy developing stages. The team at Content-Whale is highly skilled in the work they do and shared their knowledge with us regarding the work we were getting done.

Are there any areas for improvement or something they could have done differently?

There are no areas for improvement since every requirement was considered and the end result was executed brilliantly.

BACKGROUND

Please describe your company and your position there.

I work as a business development officer at Minivel - a leading business process outsourcing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We had established an efficient website with all the relevant services, but due to insufficient expertise in content writing were not able to create a full fledged website. We also wanted suggestions from an expert for the type of content that would be relevant on our website. We wanted to implement an end-to-end strategy from content creation to editing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We saw an ad for Content-whale on the search engine while looking for different content marketing agencies. Upon reviewing the website we took assurance for experts in our industry and decided to speak with the agency. We selected Content-whale as we felt it was a one stop solution to all our concerns related to content creation.

Describe the project in detail and walk through the stages of the project.

The workflow was divided into various forms of writing where the agency suggested posting blogs on company websites and creating backlinks on third party websites. We also built a strategy for whitepaper content which increases the credibility of the business. The next step was building and managing social media content which was handled well by the creative experts.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a creative set of people who were experts in SEO, content writing, copywriting, and a few designers who helped in curating and approving social media posts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a boost in website traffic and the content across platforms resonated the personality of our company. We are still analysing the metrics of time spent by viewers on the blog and visitors rate. However, we like the quality of content delivered and hoping to get results soon

How effective was the workflow between your team and theirs?

We began the work by talking over skype calls where they took notes about the goals and vision of our company. Based on which they analysed the market of competitors for 10 days. From the beginning of the project till the delivery, the content strategist gave us timely updates. We created a strategy for content every week and topical content for social media was discussed 2-3 days prior.

What did you find most impressive or unique about this company?

They have a minimal approach which makes everything look sophisticated and eye-catching. Content-whale has unique ways to approach different readers, starting from website blogs to press releases. The agency also keeps track and helps in analysing the results generated by tools such as Hubspot and SimilarWeb.

Are there any areas for improvement or something they could have done differently?

No, the services were up to the mark just looking forward to updated tactics as we continue working with them.

BACKGROUND

Please describe your company and your position there.

Founder of a popular blog.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

We redeveloped our website and thus were looking for a content marketing agency who can create new content for our site. Our old content was irrelevant and not very useful. Our goal was to develop engaging and SEO-friendly content that would ultimately contribute positively to our conversion rates and site’s traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

Finding a reliable content partner was very challenging. Thanks to platforms like clutch that made the process much easier. I surfed through clutch and a couple of other platforms and had calls with top 5 agencies from each platform. In a couple of weeks, we had narrowed down our list to just 3 agencies. From them we hired content-whale as they were very organized and had a sizable team of writers.

Describe the project in detail and walk through the stages of the project.

We first had a discovery call wherein they understood our long-term and short term goals. Once they knew what we wanted, they started working on the content. Their team coordinated with our SEO team and prepared content for our entire website.

How many resources from the vendor's team worked with you, and what were their positions?

We were assigned a senior writer and a content strategist who managed our entire project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While it hasn’t been very long since we have implemented the new content. However, from my quick observation, I can tell that their content is working. We have seen a slight increase in our number of users which is bound to multiply overtime.

How effective was the workflow between your team and theirs?

Our content strategist was very meticulous. He took the initiative and ensured the project was executed well. If we talk about the deadlines, they delivered things when they said they would. So no complaints there.

What did you find most impressive or unique about this company?

Their team is dedicated, kind, insights-driven, and very friendly. We never felt we were working with an outsourcing agency. They are like an in-house team to us located elsewhere. Overall, they are a great team that knows how to bring results.

Are there any areas for improvement or something they could have done differently?

It would have been great if they had chunked down the project. Rest all was good.

BACKGROUND

Please describe your company and your position there.

I am the founder of a NGO helping people in need.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content-Whale?

Content was the only significant challenge we were facing. There was a lot of it on our website and we didn’t know where to get started. We were looking for a full-fledged agency who can take care of all our content requirements - from developing fresh copy to repurposing the existing content and coming up with new ideas and a reliable content marketing strategy that can help us reach our objectives. Hence, we hired Content-Whale for content marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We conducted a thorough research and filtered out a few top content marketing agencies. Content-Whale was chosen from them as they had the strongest portfolio and positive client references than other agencies.

Describe the project in detail and walk through the stages of the project.

They developed our entire site’s content which was approximately about 45000 words in total. Additionally, they helped us create blogs and social media content for our profiles. Their team also repurposed the content that was already on our website.

How many resources from the vendor's team worked with you, and what were their positions?

Content Writer, Strategist, & an SEO expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The web copy is fresh and engaging. Neatly crafted and very well thought out. It has helped us increase our conversions and engagement ratios to a great extent. Our search engine rankings also have improved since we’ve deployed content created by Content-Whale.

How effective was the workflow between your team and theirs?

They are very productive. We mostly had calls with our content strategist. He took care of all our needs. Most of the time, he proactively reached out to us to see if there was anything we needed help with. Project management was seamless and they were very responsive to emails.

What did you find most impressive or unique about this company?

I was deeply impressed by their professionalism and content marketing expertise. They know how to develop strategies that consistently deliver great results. Over the calls and emails, they were very responsive. Project management was also up to the mark. Last but not least they always looked forward to our feedback and dynamically adjusted themselves for us.

Are there any areas for improvement or something they could have done differently?

There were times when I was unable to express myself over emails/calls and thus things were miscommunicated. But they asked the right questions and hence handled the project very well.