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The Considered Agency

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Global Leaders in Hospitality Branding

Considered is a strategy-led creative studio for hotels, restaurants, private clubs, and lifestyle destinations. Considered works across brand strategy, naming, identity, content, and digital — from personality to packaging, branding to bathrobes, keywords to key cards, site architecture to signage.

  • Min project size
    $25,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    Fort Lauderdale, FL
  • Year founded
    Founded 1999
  • Languages
  • Timezones

Overview by:

Reviewer avatar
Jay Schwartz
Partner, Creative About the Team

4 Languages that we service

  • English
  • Hebrew
  • Spanish
  • Italian

4 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)
MST
Mountain Standard Time (MST)
CST
Central Standard Time (CST)

2 Locations

  • Fort Lauderdale , FL
  • New York , NY

Service Lines
Branding
35%
Web Design
25%
Logo
15%
Video Production
15%
Graphic Design
10%
Select Focus Area
Branding Focus
Brand messaging
25%
Brand strategy
25%
Corporate identity
25%
Naming
25%
Animation Focus
Motion Graphics
100%
CMS Focus
Duda CMS
100%
Frameworks and CMS
NextJS
100%
Design Focus
Banner & Signage Design
30%
Brochure & Pamphlet Design
20%
Business Card Design
20%
Digital Signage Design
10%
Merchandise Design
10%
Postcard Design
10%
Production Services
Filming
40%
Directing
30%
Casting
20%
Post-Production Video Editing Services
10%
Video Type
Branded Video Production
100%
Videography & Photography Specializations
360 Product Photography & Video Tours
25%
Aerial & Drone Videography & Photography
25%
Time Lapse Videography
25%
Underwater Videography
25%
Industries
Hospitality & leisure
70%
Real estate
25%
Gambling
5%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
50%

Pricing Snapshot

Min. project size $25,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.7 /5

What Clients Have Said

The Considered Agency offers competitive pricing for branding and website development, with project costs ranging from $25,000 to $500,000. Clients appreciate their value for cost, citing effective results and high-quality deliverables. Ongoing relationships suggest consistent satisfaction with their services.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 15 reviews
< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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The Considered Agency Review Insights

Overall Review Rating

4.8
  • Quality 4.8
  • Schedule 4.5
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Creative Branding Expertise

    The Considered Agency is praised for its creative branding skills, helping clients redefine and enhance their brand identity. They have successfully transformed older brands into modern, inclusive, and appealing ones, significantly boosting client reputation and engagement.

  • Challenges with Project Management

    While generally praised, some reviews mention challenges in project management, noting issues with timelines and communication. These areas offer opportunities for The Considered Agency to improve their service delivery.

  • Strong Industry Knowledge

    The agency is noted for its deep understanding of the hospitality and real estate industries. Their experience and insights into these sectors enable them to deliver tailored and impactful solutions.

  • High Client Satisfaction

    Overall, client satisfaction with The Considered Agency is high. Clients report positive experiences, successful project outcomes, and a strong likelihood of continuing to work with the agency.

  • Consistent Brand Messaging

    Clients appreciate The Considered Agency's ability to create consistent and compelling brand messaging. Their work often leads to increased brand recognition and alignment with client values.

  • Effective Social Media Management

    The Considered Agency's social media management skills are highly regarded. They effectively handle content creation and influencer engagement, contributing to increased brand visibility and engagement.

The Considered Agency Reviews

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Branding Services for Hotel

Featured Review
  • Branding Business Consulting Web Design
  • Brand messaging Brand strategy Naming
  • $200,000 to $999,999
  • Jan. 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I’m impressed with their creativity and experience."

Aug 4, 2026
CEO, Cassia Hotels
Albert Louzoun
Verified
  • Hospitality & leisure
  • Jerusalem, Israel
  • 51-200 Employees
  • Online Review
  • Verified

The Considered Agency has provided branding services for a hotel. The team has worked on the brand strategy, naming, brand design, and consulting.

Showing 31-31 of 31 Reviews

Our Story

Considered is a small, senior-led studio shaping hospitality and lifestyle brands worldwide. Founded in 1999, the practice has operated as IdeaWork Studios, Once Upon a Time Hospitality, and now The Considered Agency. Partners Jay Schwartz and Taylor Cinalli lead every engagement — strategy, naming, identity, content, and digital — with senior-level talent and no junior hand-offs.

Meet the Team

Jay Schwartz

Jay SchwartzPartner, Creative

Jay Schwartz is an executive creative director with 30+ years in hospitality branding. He founded the practice in 1999 as IdeaWork Studios, later Once Upon a Time Hospitality, now The Considered Agency.

Taylor Cinalli

Taylor CinalliPartner, Strategy

Taylor Cinalli is Partner, Strategy at The Considered Agency. She has worked with founder Jay Schwartz for over a decade. Cinalli and Schwartz co-launched The Considered Agency together, leading every engagement.

Locations (2)

501 East Las Olas Boulevard Fort Lauderdale, FL, United States 33301

2 - 5

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