Consell media group

BACKGROUND

Please describe your company and position.

I am the CEO of a home products company

Describe what your company does in a single sentence.

Specializes in offering a wide range of home improvement products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Consell media group to accomplish?

• Create an e-commerce store
• Run ad campaigns

SOLUTION

How did you find Consell media group?

Online Search

Why did you select Consell media group over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Consell media group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview: The goal of this project is to develop a fully functional e-commerce platform, specializing in home improvement products. The platform will be integrated into their existing website, providing a seamless shopping experience for customers. Key Deliverables:

• E-commerce Platform Installation and Configuration:

Platform Setup: Install and configure a robust e-commerce platform ensuring smooth functionality.
Initial Configuration: Conduct primary setup including server configuration, database setup, and platform optimization.

• Design Customization:

Theme Integration: Align the e-commerce site’s design with the existing website theme for a consistent look and feel.
Custom Design Elements: Incorporate unique design elements to maintain a professional and cohesive brand image.

• Product Management:

Product Upload: Import initial product catalog and create detailed product descriptions.
Category and Attribute Setup: Organize products into categories and set attributes for easy navigation and search.

• Payment and Shipping Integration:

Payment Gateways: Integrate PayPal, Stripe, and Paysera for secure and versatile payment options.
Shipping Setup: Implement shipping methods, including courier and parcel locker options, and configure shipping rates and conditions.

• SEO Optimization:

Search Engine Optimization: Optimize the e-commerce site for search engines to enhance visibility.
Metadata and Internal Links: Implement SEO best practices such as appropriate metadata and internal linking.

• Marketing Features:

Discounts and Coupons: Integrate functionality for promotional codes and discounts.
Email Notifications: Set up automated email notifications for order confirmations, shipping updates, and promotional campaigns.

• Security Features:

SSL Certificates: Ensure the site is secure with SSL certificates.
Payment Security: Implement secure payment processing methods to protect customer data.

• Mobile Optimization:

Responsive Design: Ensure the site is fully responsive and optimized for mobile devices.

• Analytics and Reporting:

Analytics Integration: Incorporate tools like Google Analytics for tracking and reporting.
Sales Reports: Generate detailed sales and customer behavior reports.

• Training and Documentation:

User Training: Provide comprehensive training for Reivira’s team on managing the e-commerce platform.
Documentation: Deliver detailed documentation on platform usage, product management, and troubleshooting.

• Admin Features:

CSV Export: Enable export of product data and orders in CSV format.
Banner Management: Allow easy updating of promotional banners.
Order Management: Provide tools for viewing and managing orders.
Customer Management: Implement features for managing customer accounts and support tickets.
Employee Management: Enable creation and management of employee accounts and roles.

• Timeline and Milestones:

1. Week 1-2: Platform installation, initial configuration, and design integration.
2. Week 3-4: Product upload, payment, and shipping integration.
3. Week 5-6: SEO optimization, marketing feature setup, and security implementation.
4. Week 7: Mobile optimization, analytics integration, and training.
5. Week 8: Final testing, launch, and post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Online Sales:

Sales Growth: The e-commerce platform resulted in a 40% increase in online sales within the first three months of launch.
Order Volume: There was a notable increase in order volume, with an average of 200 orders per month, compared to the previous average of 120 orders per month.

• Enhanced User Engagement:

Website Traffic: The new platform led to a 50% increase in website traffic, driven by improved SEO and marketing strategies.
Session Duration: Average session duration on the site increased by 30%, indicating that users were spending more time exploring products.

• Improved Conversion Rates:

Conversion Rate: The optimized checkout process and enhanced user experience resulted in a conversion rate increase from 2.5% to 4%.
Abandoned Cart Recovery: Implementing automated email notifications for abandoned carts recovered 15% of lost sales.

• Customer Satisfaction:

Customer Feedback: Positive customer feedback increased by 25%, reflecting improved satisfaction with the shopping experience.
Return Rate: The return rate for products decreased by 10%, indicating better product descriptions and customer understanding.

• Operational Efficiency:

Order Processing Time: Automation of order processing reduced the average order fulfillment time by 20%.
Inventory Management: Enhanced inventory management features led to a 15% reduction in stockouts and overstock situations.

• Mobile User Engagement:

Mobile Traffic: Mobile traffic increased by 60%, demonstrating the effectiveness of mobile optimization.
Mobile Conversion Rate: The conversion rate for mobile users improved by 35%, reflecting the seamless mobile shopping experience.

• Marketing Impact:

Email Campaign Performance: Email marketing campaigns saw a 25% increase in open rates and a 20% increase in click-through rates.
Social Media Engagement: Engagement on social media platforms increased by 40%, driven by integrated marketing efforts. These measurable outcomes demonstrate significant progress and success in various aspects of Reivira’s e-commerce project, from sales growth and user engagement to operational efficiency and customer satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management for the e-commerce platform was structured and efficient, ensuring that all tasks were completed on time and met our needs. 

What was your primary form of communication with Consell media group?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Consell media group delivered high-quality results and responded promptly to our needs, ensuring successful outcomes​.

Are there any areas for improvement or something Consell media group could have done differently?

None