Connection Marketing, Inc.

BACKGROUND

Please describe your company and position.

I am the SVP of Marketing of SPINS

Describe what your company does in a single sentence.

SPINS is the leading CPG growth partner, uniting data, technology, and expertise to power discovery, decode choice, and engage shoppers with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Connection Marketing, Inc. to accomplish?

• Lead generation
• Support complex ABM efforts
• Optimize ROI / ROAS

SOLUTION

How did you find Connection Marketing, Inc.?

Referral

Why did you select Connection Marketing, Inc. over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Connection Marketing, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Connection Marketing, Inc. manages multi-channel paid media and ABM (Google, LinkedIn, Outbrain, Meta): building audiences and assets, launching and optimizing campaigns, running A/B tests, leading weekly reviews, and maintaining a shared analytics dashboard—integrated with our stack and 6Sense intent data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Connection Marketing, Inc. has been highly effective at generating qualified leads in a complex CPG environment. We’ve seen stronger conversion rates, improved lead quality, and measurable pipeline impact, all while diversifying our media strategy and maintaining precision across multiple buyer personas. Their use of 6Sense intent data to prioritize and sequence accounts has improved efficiency and speed to insight across campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are proactive, on time, and highly responsive. We collaborate via email, a shared analytics dashboard, and weekly review meetings, with clear next steps and rapid iterations.

What was your primary form of communication with Connection Marketing, Inc.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine multi-channel expertise with intent-driven ABM is exceptional. They operate like an extension of our team—data-driven, collaborative, and creative—bringing precision at scale across Google, LinkedIn, Outbrain, and Meta.

Are there any areas for improvement or something Connection Marketing, Inc. could have done differently?

No, nothing comes to mind. We’re very satisfied with their partnership and results.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Cedar Financial, a company that offers debt management solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Connection Marketing, Inc.?

We were trying to get more qualified leads through digital marketing.

SOLUTION

What was the scope of their involvement?

Connection Marketing started with a discovery phase to understand our business model and priorities. After that, they implemented their strategy based on our conversations and their analysis. They’re currently doing PPC banner ads for us, and they manage our Google Ads, LinkedIn, and other social media platforms. They create content, post it, and then monitor it. 

What is the team composition?

I work directly with around three people, including Michael (President). My team also works with several other people from Connection Marketing. 

How did you come to work with Connection Marketing, Inc.?

I found them through a referral. 

How much have you invested with them?

So far, we’ve spent around $120,000.

What is the status of this engagement?

We started working with them in January 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure two crucial metrics: our lead volume count and the cost per lead. Within the first 12 months, Connection Marketing had increased our lead volume by a whopping 54%, and they decreased our lead cost by 30% — a formidable achievement. 

Additionally, they had a record high of paid leads for us in 2019, about 150% higher than our previous agency's results. Collaboration is most important to Connection Marketing; they listen to us and our needs. Because of this, they’ve not only improved the number of leads but also their quality, which is important. 

How did Connection Marketing, Inc. perform from a project management standpoint?

They’re excellent at project management. They gave us a customized dashboard that allows us to gauge their progress, and we typically communicate through phone calls and emails. My team meets with Connection Marketing a couple of times a week to go over analytics. Meanwhile, I meet with Michael often enough to see if we need to redirect any efforts or strategies.

What did you find most impressive about them?

I’m impressed with how Connection Marketing listens and cares. As a result, they find our true needs and adapt to them.

Are there any areas they could improve?

Nothing they need to improve comes to mind at this point; we’re really satisfied. 

Do you have any advice for potential customers?

We did a tryout with Connection Marketing, and I would advise you to try them out on your product before you engage. That worked really well for us because we compared our previous agency — that we were reluctant to leave — to Connection Marketing, which enabled us to take the plunge.

BACKGROUND

Please describe your company and position.

I am the Executive of SLF

Describe what your company does in a single sentence.

Law firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Connection Marketing, Inc. to accomplish?

• Generate leads
• Build awareness

SOLUTION

How did you find Connection Marketing, Inc.?

Referral

Why did you select Connection Marketing, Inc. over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Build Google AdWords campaigns to generate leads for plaintiffs in data breach cases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated significant amount of traffic and leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management was perfect - communication was clear and constant, and company was always available to answer questions or concerns.

What was your primary form of communication with Connection Marketing, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The results are the most impressive.

Are there any areas for improvement or something Connection Marketing, Inc. could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

Loma Systems manufactures inspection equipment such as metal detectors, X-ray inspection systems, and checkweighers for the food, pharma, and packaging industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Connection Marketing, Inc.?

We needed help managing Google Ads.

SOLUTION

What was the scope of work performed?

Connection Marketing, Inc. manages Google Ads for our North America region. The team creates Google Ads assets, campaigns, and lead biweekly assessments. They also manage and share an analytics dashboard and optimize the campaigns.

What is the team composition?

We work with two members of Connection Marketing, Inc.'s team.

How did you come to work with Connection Marketing, Inc.?

I was referred to Connection Marketing, Inc. by a trusted fellow marketer. I really liked their service offering and pricing structure.

What is the status of this engagement?

We started working with the team in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Connection Marketing, Inc. has done a fantastic job. We have better conversion rates on Google Ads. The team is supportive, and their response time is superb. They're always happy to lend a hand and share expertise and advice.

How did Connection Marketing, Inc. perform from a project management standpoint?

Connection Marketing, Inc. is always on time. We communicate via email and biweekly Microsoft Teams meetings.

What did you find most impressive about them?

Connection Marketing, Inc. is flexible and always ready to help brainstorm new strategies to capture more leads.

Are there any areas they could improve?

No, there's nothing I can come up with.