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Get a custom proposalStrategy-first branding and web design studio
Complementario™ is a strategic branding and web design studio based in Buenos Aires, Argentina. We work with companies, media outlets, and organizations that need their brand to hold up a business decision, not just look good.
Four integrated areas: brand strategy and positioning, visual identity systems, web design and development, and audiovisual content.
Every project starts with strategy. We define positioning, tone of voice, and key messages before designing anything. That order is what separates a brand system from a logo.
Selected work:
· Buenos Aires Herald — identity redesign, typographic system, and website for one of Argentina's historic news outlets.
· ROCSTEEL — brand identity and digital presence for a steel frame construction company, integrating strategy, website, and marketing to generate commercial opportunities.
· ARION — web design and development for an electrical engineering company.
We are a small studio backed by a network of specialists who join according to each project's needs. This lets us take on broad scopes while the partners stay directly involved at every stage.
Best suited for: small and mid-sized companies going through a rebrand, a product launch, or a migration of their digital presence.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
2 - 9
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Year founded
Founded 2009
Service Lines
- Branding
- 40%
- Web Design
- 20%
- UX/UI Design
- 15%
- Web Development
- 15%
- Graphic Design
- 10%
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Industries
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Clients
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Our Story
Complementario grew out of DGCV™, a design and visual communication publication we have run in Argentina for over twenty years. Two decades of covering the industry taught us what separates brands that last from brands that only look current.
That perspective shapes how we work: strategy before design, and a small core team that brings in specialists per project rather than assigning whoever is available.
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