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collystring

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The boutique performance marketing agency in PHX.

collystring is a Phoenix, Arizona-based remote-first boutique performance marketing agency that cares about your business goals just as much as we care about ours. We provide digital marketing services across seven core service lines, including SEO, Paid Search, Paid Social, CRO, Content, Web Development, and Data and Analytics, combining our expertise and passion for our work to bring measurable increases in lead quality and conversion rates for great brands.

  • Min project size
    $10,000+
  • Hourly rate
    Undisclosed
  • Employees
    10 - 49
  • Year founded
    Founded 2014

Service Lines
Pay Per Click
50%
Search Engine Optimization
25%
Social Media Marketing
25%
Select Focus Area
SEO Focus
Content development
25%
Local search
25%
On site optimization
25%
SEO Reputation Management
25%
PPC Focus
Google Adwords
60%
Bing Advertising
20%
YouTube Advertising
20%
Social Media Focus
Facebook Advertising
40%
Instagram Advertising
40%
LinkedIn Advertising
20%
Industries
Advertising & marketing
25%
eCommerce
20%
Education
15%
Home Services
15%
Legal
10%
Non-profit
10%
Other industries
5%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
40%

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Our Story

collystring was founded in 2016 with the goal of building something different from the conventional agency model that involves exorbitant fee structures and work offloaded onto junior employees with little experience. We started small with just two people in a living room and slowly grew into a fully functioning boutique agency. Today, we’ve got the largest, strongest team we’ve ever had, supporting clients across seven service lines.

What Sets Us Apart

Your business goals are our own

The collystring team treats your business goals as our own. We’re in the trenches with you, seeking solutions to problems and pain points as they arise to solve your business problems. Our boutique model means you get personalized, direct support from our team when you have questions or concerns.

Expert execution without any bait-and-switch

We’re not here to charge for unnecessary overhead that doesn’t drive performance. We simply want to use our expertise to help awesome brands succeed while creating an environment where both our team and our clients feel fulfilled, with fair fee structures and professionals who execute your strategy.

Agile and effective implementation

We take the care and attention to build a personalized marketing strategy, identify winning approaches, and come out on the other side with a better ROI. We don’t claim to know all the answers, but we will help you find them, with continuous testing and refinement in a constantly volatile industry.

Tools and Technology

Slack
Google Meet
Google Drive
Asana
Figma
HubSpot
Harvest
Canva
Google Workspace
Adobe Creative Cloud

Commonly Asked Questions

Our onboarding process starts with an initial discovery call to understand your goals and align on the strategy and the service lines that will be most beneficial to your brand. From there, we develop the scope of work, a six-month roadmap for action steps, and build out detailed brand guidelines to keep us aligned. Then, we schedule routine status calls to provide updates on our work, discuss what you want to see more of, and align on next steps that make the most sense for your goals.

Every client works closely with a tight-knit group of designated team members to keep their projects on the rails and ensure smooth communication. For every service line you have active, you’ll have a single specialist assigned to each channel, in addition to an account service lead, who is often the most senior specialist on the account, and a project manager who will facilitate communications and follow-up tasks.

Transparency and communication are cornerstones in all our client relationships. We commit to monthly reporting with shareable dashboards and ongoing status calls to ensure all action items, current progress, and reporting metrics are clear and aligned. Our commitment to the boutique marketing agency model means that we’re here to follow up as needed. If a client has a question or concern, we’re prepared to follow up within 24 hours via email, Asana, or Slack, depending on their communication preferences.

Our ROI varies depending on the service line and the client roadmap, but we consistently drive results for our clients, ranging from the higher education field to the franchise and home services space. Some results include a 92% increase in click-through rates for a Non-Profit client through Google Ads, a 110% increase in member site engagements through SEO optimizations for a Travel & Tourism client, and a 41% conversion rate increase with a 22% reduced cost per lead through CRO for a Higher Education client. Discuss your goals with us, and we'll identify a personalized path to achieve them.

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