Code Magic

BACKGROUND

Introduce your business and what you do there.

I am an executive at a company in the second-hand marketplace industry. We operate a mobile app that allows users to buy and sell second-hand items.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Code Magic?

We needed an experienced development team to review, reorganise, and polish the codebase for our mobile app. The aim was to improve performance, reduce technical friction, and make the codebase cleaner and easier to maintain for future development. 

SOLUTION

What was the scope of their involvement?

Code Magic reviewed our existing codebase and provided a clear report identifying gaps, issues, and areas for improvement. They then reorganised the codebase, cleaned up unnecessary code and files, addressed performance and latency issues, and gave us practical advice on improving our development and production workflows, helping improve its structure, maintainability, and overall performance.

How did you find Code Magic?

I found Code Magic through a personal recommendation.

Why did you select Code Magic over others?

We chose Code Magic because they felt like a strong cultural fit and their values aligned closely with ours. They came across as honest, practical, and genuinely interested in helping us improve the product rather than just completing a narrow technical task.

What is the status of this engagement?

The project started in June 2026 and ended in July 2026.

How many teammates from Code Magic were assigned to your project?

There were 2-5 people from Code Magic assigned to the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Code Magic delivered a cleaner, better-organised codebase and helped address UX latency issues in the app. They also identified gaps and areas for improvement, removed unnecessary code and files, and gave us practical recommendations for stronger development and production workflows. As a result, the app became easier to maintain and future development became more efficient and reliable.The team made the codebase cleaner, better organised, and easier to build on. We were very satisfied with the results. They delivered the work on time, communicated clearly, and were honest and professional throughout the project.

What was your primary form of communication with Code Magic?

We primarily communicated through virtual meetings and email or messaging apps.

How did Code Magic perform from a project management standpoint?

Code Magic managed the project reliably and delivered the work on time. They were clear about timelines, kept us updated throughout the engagement, and communicated honestly whenever decisions or trade-offs needed to be discussed.

What did you find most impressive about them?

What stood out most was their integrity, care, and genuine commitment to doing the work properly. They were not just focused on completing tasks, but on helping us improve the product and build a stronger foundation for future development.

Are there any areas they could improve?

No major areas come to mind. We were very satisfied with their work and the way they handled the engagement.

BACKGROUND

Please describe your company and position.

I am the COO & Director of UptoCode

Describe what your company does in a single sentence.

UpToCode is a construction technology company developing advanced tools to accurately read and interpret architectural drawings. Our platform automates plan analysis and compliance checks, helping architects, builders, and consultants reduce errors, save time, and make faster, more confident decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Code Magic to accomplish?

• The development of the core technology behind the UpToCode platform
• Build the AI-powered engine to accurately read and interpret architectural and construction drawings
• Creating the web-based application, including both front-end and back-end development
• Further development to ensure the platform is scalable, reliable, and ready for future growth and additional integrations
• Manage and coordinate the team of front-end and back-end developers
• Support outreach to potential partners and enable integrations with other construction technology platforms

SOLUTION

How did you find Code Magic?

• Online Search
• Referral

Why did you select Code Magic over others?

• Great culture fit
• Company values aligned

How many teammates from Code Magic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Code Magic is currently designing and developing the full technology platform for UpToCode, an AI-powered construction tech solution focused on accurately reading and analysing construction and architectural drawings. They have also designed and built the UpToCode branding guideline and website ensuring a seamless connection between the brand, product, and user experience.

Their scope includes ongoing research and development of the core plan-reading technology, enabling drawings to be uploaded, processed, and interpreted digitally. They are building both the front-end and back-end infrastructure, as well as a chat-based interface that allows users to ask questions about their plans and receive intelligent, plan-specific insights. Code Magic is also managing the development team, overseeing the technical architecture, and supporting integrations with other construction technology platforms and partners.

KeyDeliverables include the below:
1. The UpToCode marketing website and platform website.
2. A fully functional web-based application.
3. Ongoing research and development of the AI plan-reading engine
4. A chat-based interface for users to ask questions about their drawings
5. Front-end user dashboard and drawing upload system
6. Back-end system, database, and cloud infrastructure
7. Scalable foundation to support future integrations and product growth

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Code Magic has helped us move from concept to a live, functional platform with a fully developed brand, website, and working product. We are now in the testing phase of our first release, with the ability to upload and analyse real architectural drawings and interact with them through the platform, which has been a huge milestone for us. At the same time, they are continuing research and development on the next phase of the technology, improving accuracy and expanding the platform’s capabilities. They are also supporting us in presenting the product to potential partners and investors by refining the platform, preparing demos, and ensuring we have a strong, reliable product to showcase. This has played a key role in accelerating our growth and positioning UpToCode as a credible construction technology solution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Code Magic’s project management has been excellent. They consistently deliver key milestones on time and communicate clearly throughout the process, which has been critical given the evolving nature of our product. They are transparent, proactive, and always keep us informed on progress, testing, and next steps.

The option of having a dedicated in-house team member has been a game changer for us. They integrate seamlessly into our workflow and adapt to the messy, fast-moving nature of a startup. This has made collaboration incredibly efficient, as they understand our priorities, respond quickly to feedback, and feel like a true extension of our internal team rather than an external agency.

What was your primary form of communication with Code Magic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their in-house team model has also been incredibly unique and valuable. Having someone fully embedded in our team, who moves at our pace and adapts to the constant changes of a startup, has made a huge difference. They genuinely feel like a co-founding technology partner, not just a service provider. I would highly recommend them to any startup building complex technology, mainly due to their flexible and transparent model, which makes high-quality development accessible to both large companies and smaller early-stage startups alike.

Are there any areas for improvement or something Code Magic could have done differently?

As with any highly technical and R&D-heavy product, some features have taken longer than initially anticipated, but this has largely been due to the complexity of what we’re building rather than their execution. Code Magic has been transparent throughout the process and proactive in communicating timelines and challenges.

As the workload increased, they were proactive in identifying the need for additional support and recommended bringing on another dedicated team member. This made a huge difference to our integration process and overall speed, and it showed that they were thinking ahead and prioritising the success of the product.

So far, there isn’t anything I would say they could have done differently. They’ve been responsive, transparent, and genuinely invested in helping us build UpToCode the right way.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of Rope Digital. We develop AI-powered technology products, custom software, and websites, and offer data-driven digital marketing services including SEO, SEM, PPC, and social media to help businesses innovate and grow.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Code Magic?

We hired Code Magic to build an AI voice agent for our business.

SOLUTION

What was the scope of their involvement?

Code Magic handled the development and integration of the AI voice call agent.

How did you find Code Magic?

Referral.

Why did you choose Code Magic over other options you considered?

We selected Code Magic because of their high ratings, pricing that fit our budget, great culture fit, good value for cost, a trusted referral, and alignment of company values.

What is the status of this engagement?

The project started in January 2026 and is ongoing.

How many teammates from Code Magic were assigned to your project?

2-5 people from Code Magic were assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We tracked improvements using system analytics, call data, and feedback loops. User experience was measured by monitoring call abandonment rates, average call duration, interruption frequency, and first-call resolution rates. We also used post-call tagging, internal reviews, and simple feedback prompts, all showing consistent improvement. 
Operational load was measured by reductions in human agent handoffs, repeat calls, and manual follow-ups, as well as increased call volume handled per hour and agent time saved. System stability and error rates were also monitored to ensure increased automation did not introduce operational risk. Overall, we saw faster responses, higher automation accuracy, smoother real-time conversations, better user experience, and lower operational load.

What was your primary form of communication with Code Magic?

We primarily communicated through virtual meetings and email or messaging apps.

How did Code Magic perform from a project management standpoint?

Code Magic delivered on time.

What did you find most impressive about them?

The most impressive aspect was their communication.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I'm the managing director of Carbon Savers, a home services company. We help Australian households switch from gas to energy-efficient electric solutions, reducing utility costs and carbon footprints while promoting sustainable living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Code Magic to accomplish for Carbon Savers?

We needed help building internal pricing calculator applications and proposal tools. We also needed assistance with CRM integrations.

SOLUTION

What was the scope of their involvement?

Code Magic has developed completed applications and integrations for us.

What is the team composition?

We've worked with 2–5 teammates from Code Magic.

How did you come to work with Code Magic?

We found them through a referral. We chose them over other options because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The completed application tools have increased our efficiency. The overwhelming response from our team has been positive.

How did Code Magic perform from a project management standpoint?

Code Magic has delivered on time. Our primary forms of communication have been in-person and virtual meetings.

What did you find most impressive about them?

Code Magic has been very efficient and available throughout the entire process.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a sex therapy practice offering support for individuals and couples to explore sexuality, intimacy, and relationships in a safe, inclusive environment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Code Magic?

We needed help optimizing our Google Ads with the prospect of expanding our marketing approach.

SOLUTION

What was the scope of their involvement?

Code Magic has helped us with brainstorming meetings, Google Ads optimization, and regular check-in meetings. Regarding Google Ads, the team has created new ad campaigns and adjusted keywords.

What is the team composition?

We’ve worked with 2–5 teammates from Code Magic.

How did you come to work with Code Magic?

Someone referred Code Magic to me. We chose them over other options because their pricing fit our budget, and they were a great culture fit.

What is the status of this engagement?

We started working together in May 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Code Magic's work is still in the early learning stages, so it's hard to say now. However, the ads refinement looks thorough.

How did Code Magic perform from a project management standpoint?

Code Magic's project management is great. The team has been very helpful to work with, and I would certainly recommend them. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Code Magic's enthusiastic attitude and comprehensive service are impressive.

Are there any areas they could improve?

So far, they could improve nothing.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and Co-Founder of Hellion Records. We operate in the arts, entertainment, and music industry, focusing on signing talented artists and planning events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Code Magic to accomplish for your music and events business?

We hired Code Magic to handle our company registration, website designing and overall business advice 

SOLUTION

Can you describe the scope of work Code Magic handled for Hellion Records? Please include the main deliverables if you can.

Code Magic managed IT tasks for us, including handling our website and company registration.

How did you find Code Magic?

Referral.

Why did you choose Code Magic over other options you considered for Hellion Records?

I chose Code Magic because of their high ratings, great culture fit, a strong referral, alignment of company values, and the positive energy they brought.

When did your project with Code Magic start, and what is the current status?

The project started in January 2026 and is ongoing.

How many teammates from Code Magic were assigned to your project?

1

RESULTS & FEEDBACK

What were the measurable outcomes from your project with Code Magic that showed progress or success for Hellion Records?

The process was effortless and communication was clear. We saved more than a week of time as a result of Code Magic's work.

What was your primary form of communication with Code Magic during the project?

We communicated through in-person meetings, virtual meetings, and email or messaging apps.

How would you describe Code Magic’s project management? Did they deliver on time?

Code Magic was transparent and delivered on time, which resulted in a successful situation.

What did you find most impressive or unique about working with Code Magic?

The owner's energy and the positive impact stood out the most.

Is there anything Code Magic could have done better or differently during the project?

No.