Cobweb Games

BACKGROUND

Please describe your company and position.

I am the Co-founder of FreeWill

Describe what your company does in a single sentence.

FreeWill helps individuals create free, legally valid estate planning documents online while partnering with nonprofits to facilitate planned giving.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cobweb Games to accomplish?

• We were looking for a creative partner who could help simplify and humanize some of our more complex processes. Our goal was to produce an engaging, easy-to-understand video that would help potential nonprofit partners quickly grasp the value of our tools and mission.

SOLUTION

How did you find Cobweb Games?

Online Search

Why did you select Cobweb Games over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Cobweb Games were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cobweb Games handled the full video production process for us. We worked closely together on developing the script, refining the narrative flow, and shaping the storyboard to ensure the message aligned with FreeWill’s brand voice. From there, they produced a polished animated video using visual styles and design elements we selected from their creative library. The final deliverable was a clean, professional, and mission-aligned animated clip.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The finished video exceeded our expectations. The clarity, tone, and visual quality matched exactly what we envisioned. Internally, our team was thrilled with the outcome, and early feedback from stakeholders reflected the same level of satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management process was organized and dependable. We met weekly for check-ins, and Cobweb Games maintained a detailed shared tracking document that outlined each milestone, update, and next step. Communications via both email and phone was smooth, timely, and proactive, which made the collaboration feel incredibly easy.

What was your primary form of communication with Cobweb Games?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly grasp our mission and translate it into a compelling visual narrative. They demonstrated a strong mix of creativity and discipline, consistently meeting our deadlines while staying open to revisions. Their flexibility and willingness to adapt to our evolving needs made the entire experience feel collaborative and stress-free.

Are there any areas for improvement or something Cobweb Games could have done differently?

we were extremely pleased with the entire process and the final product. The key to a great experience is knowing what you want and sharing it clearly with their team they’re fantastic at taking direction and bringing it to life.