Cobweb Games

BACKGROUND

Please describe your company and position.

I am the Co-founder of FreeWill

Describe what your company does in a single sentence.

FreeWill helps individuals create free, legally valid estate planning documents online while partnering with nonprofits to facilitate planned giving.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cobweb Games to accomplish?

• We were looking for a creative partner who could help simplify and humanize some of our more complex processes. Our goal was to produce an engaging, easy-to-understand video that would help potential nonprofit partners quickly grasp the value of our tools and mission.

SOLUTION

How did you find Cobweb Games?

Online Search

Why did you select Cobweb Games over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Cobweb Games were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cobweb Games handled the full video production process for us. We worked closely together on developing the script, refining the narrative flow, and shaping the storyboard to ensure the message aligned with FreeWill’s brand voice. From there, they produced a polished animated video using visual styles and design elements we selected from their creative library. The final deliverable was a clean, professional, and mission-aligned animated clip.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The finished video exceeded our expectations. The clarity, tone, and visual quality matched exactly what we envisioned. Internally, our team was thrilled with the outcome, and early feedback from stakeholders reflected the same level of satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management process was organized and dependable. We met weekly for check-ins, and Cobweb Games maintained a detailed shared tracking document that outlined each milestone, update, and next step. Communications via both email and phone was smooth, timely, and proactive, which made the collaboration feel incredibly easy.

What was your primary form of communication with Cobweb Games?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly grasp our mission and translate it into a compelling visual narrative. They demonstrated a strong mix of creativity and discipline, consistently meeting our deadlines while staying open to revisions. Their flexibility and willingness to adapt to our evolving needs made the entire experience feel collaborative and stress-free.

Are there any areas for improvement or something Cobweb Games could have done differently?

we were extremely pleased with the entire process and the final product. The key to a great experience is knowing what you want and sharing it clearly with their team they’re fantastic at taking direction and bringing it to life.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager of a marketing company. We wanted to build a digital engagement solution that could help us connect with our audience in a more interactive and effective way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cobweb Games to accomplish for Book Advertisers USA?

We chose Cobweb Games to create an interactive digital experience aimed at increasing user engagement and providing a seamless, visually appealing interface. Developing a solution that seemed trendy, responsive, and technically robust across platforms was the aim.

SOLUTION

What was the scope of their involvement?

Cobweb Games handled the end-to-end development of an interactive digital solution, covering UI/UX design, core functionality development, and performance optimization. Their team ensured a smooth and responsive user experience across different devices. Key deliverables included a fully functional application, refined visual interface, and stable backend integration.

What is the team composition?

We worked with one teammate from Cobweb Games.

How did you come to work with Cobweb Games?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We worked together from October–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project showed clear progress through consistent milestone delivery and improved system stability after each development phase. We observed noticeable improvements in application performance, including faster loading times, smoother navigation, and reduced errors during usage.User experience also improved significantly after iterative updates based on feedback, resulting in a more intuitive and reliable interface. The final output met our expectations in terms of quality, stability, and usability.

How did Cobweb Games perform from a project management standpoint?

Cobweb Games demonstrated strong project management throughout the engagement. They maintained a clear workflow, shared regular progress updates, and ensured all milestones were properly tracked. Deliverables were consistently provided on time, and any feedback or changes were handled quickly without affecting the schedule.

What did you find most impressive about them?

What impressed us most about working with Cobweb Games was their ability to truly understand our requirements before jumping into execution. They combined technical expertise with a thoughtful approach to design and usability, which made the final product feel very refined and user-focused. Another unique aspect was their responsiveness and openness to feedback. Changes were handled quickly and without friction. Their consistency in communication and delivery made the entire experience feel reliable and well-managed.

Are there any areas they could improve?

Nothing significant stood out for improvement, the collaboration was smooth and amazing overall.