Coastline Metrics

BACKGROUND

Please describe your company and position.

I am the Owner of The Decisive Woman

Describe what your company does in a single sentence.

Throug keynote speaking, coaching and the DECIDE Method, Jane Haagsman equips women and organizations to uncover the hidden decisions driving chaos, restore clarity and move forward with confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coastline Metrics to accomplish?

• Improve SEO so Jane Haagsman and The Decisive Woman appear prominently in online searches.
• Strengthen my content strategy- an area where Megan excels- so my website and messaging attract my ideal audience to turn visibility into real opportunities.
• For my consistent messaging that I equip women and organizations to uncover hidden decisions driving chaos, restore clarity and move forward with confidence.

SOLUTION

How did you find Coastline Metrics?

Referral

Why did you select Coastline Metrics over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Coastline Metrics was hired to strengthen the digital presence of Jane Haagsman and The Decisive Woman though SEO, Brand Recognition, and strategic content development.  The scop of work focused on improving how the brand is discovered online, creating greater consistency across its digital messaging, and establishing Jane as a recognizable authority in the areas of chaos, clarity, and decision making skills.  

Key deliverables included:

*Reviewing the brand's existing online presence and identifying visibility gaps

*Developing and implementing an SEO strategy to improve search rankings

*Optimizing website content, keywords, page titles, descriptions, and other on-page SEO elements.

*Increasing search visibility for Jane Haagsman, The Decisive Woman, her books, speaking services and The DECIDE Method

*Clarifying brand language and strengthening the consistency of the message across digital platforms.

*Providing strategic guidance for content designed to reach the correct audience and build authority.

*Monitoring SEO progress and identifying opportunities for continued growth.

*Helping position the brand for greater recognition, stronger credibility, and future speaking and coaching opportunities.

Megan Martin's particulat strength is her ability to connect the technical side of SEO with thoughtful content strategy.  She did more than work on rankings; she helped create a clearer, more cohesive online presence so that when people search for Jane Haagsman or  The Decisive Woman, they can quickly understand the brand, it;s authority and the transformation it provides.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are in the first month of utililizing Coastline Metrics.  The online presence for Jane Haagsman and The Decisive Woman have gone from zero to now finding the brand across multiple channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Megan is focused on the most incredibly on time delivery of any portion of my project she has been working on.  We talk several times a week and she keeps me apprised of each step she has not only completed, but tested.

What was your primary form of communication with Coastline Metrics?

In-Person Meeting

What did you find most impressive or unique about this company?

Megan has a dogged determination to make her clients online incredibly professional making their message absolutely clear about what services they offer for their ideal client and leaving no questions unanswered in a potential customers mind.

Are there any areas for improvement or something Coastline Metrics could have done differently?

Absolutely none.