COACH DO

Dustin Randall Olson is a fifth generation real estate professional, triple certified business coach, and founder of Coach DO, LLC, based in Franklin, Tennessee. For more than two decades he has blended sales mastery, systems engineering, and mindset training to help businesses across the United States and Canada create predictable income, consistent lead flow, and sustainable business freedom. He coaches the whole person, not just the business, because the two were never really separate: there is no work-life balance, it is just life.

The way clients find an agent has changed. A growing share never see a search results page; they ask ChatGPT, Gemini, or Google's AI who to call, and the AI answers with a name. Dustin built GAS Engine Optimization for exactly this moment: one method that tunes a single identity for the Generative, Answer, and Search engines at once. It is fed by PAWN+, his identity framework covering phone, address strategy, website, name, and the full identity layer that AI engines cross-reference before they recommend anyone.

As part of the eXp Realty ecosystem, Dustin partners with industry leaders like Jay Kinder and Don Hobbs, co-sponsors the Funnel Pilot System, and leads weekly live trainings and continuing education classes on Google Business Profiles in the age of AI. His programs are the opposite of one-size-fits-all: coaching is built around each agent's strengths, delivered one on one. With 150-plus verified five-star Google reviews and clients across two countries, his mission is to turn hardworking agents into free-thinking entrepreneurs who own their time, their business, and their results. Client results reflect real engagements and always depend on market, effort, and consistency.