CLVR Design

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Baltic Cranes, a construction company. We provide professional solutions for selecting and using tower and mobile cranes, offering equipment rental and expert services with a focus on quality and customer satisfaction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CLVR Design?

We had a dire need for a brand and website makeover. The user navigation toward our company was poor, and the whole picture seemed unrepresentative. Our branding was old-fashioned and stale, so we hired CLVR Design to fix these issues.

SOLUTION

What was the scope of their involvement?

CLVR Design provided branding and created a brand book. They also designed the website’s UI/UX and developed the front end. The team created design systems.

What is the team composition?

We worked with 2–5 teammates from CLVR Design.

How did you come to work with CLVR Design?

We found them through a referral. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from April 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CLVR Design’s work led to better lead generation for sales. We visually stood out from our competitors in the market, and we got more marketing connections and collaborations. Our internal stakeholders were very on board with the change and the new youthful character it represented.

How did CLVR Design perform from a project management standpoint?

Project management in terms of communication was extremely smooth. Both sides had hiccups and bumps regarding deliverables, but they were understandable to both parties, and we remained very professional.We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were impressed by their sheer interest in the client’s needs and goals.

Are there any areas they could improve?

No, there aren’t any.