Closing Media

BACKGROUND

Please describe your company and position.

 I am the VP of Growth of a software company 

Describe what your company does in a single sentence.

Saas for manufacturing recruitment - help companies connect with qualified production candidates

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Closing Media to accomplish?
Paid search and paid social advertising to get new customers

SOLUTION

How did you find Closing Media?

Online Search

Why did you select Closing Media over others?

• Pricing fit our budget
• Great culture fit
• Had some unique ideas from the start

How many teammates from Closing Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Met weekly to discuss the best ad strategy as the team applied best practices to our Google and LinkedIn ad campaigns. Closing Media helped with bring prospect customers to FactoryFix for a free trial. They managed the campaigns end-to-end including ideas for creatives, key words, copy, etc

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased clickthrough rates, A/B tests to help choose landing pages, increased signup rates, decreased cost per conversions, higher volume of leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Closing Media was great when it came to project management. Always responsive, helpful and quick to answer questions and always followed-up on any one-off requests.

What was your primary form of communication with Closing Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Really helpful in the ideation process and very clear when helping customers get up to speed even on brand new topics

Are there any areas for improvement or something Closing Media could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Halo

Describe what your company does in a single sentence.

We are an AI-powered marketing platform for the real estate industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Closing Media to accomplish?

• Assistance with planning and launching a LinkedIn ad campaign
• Review of creatives, copy, and audience to boost engagement metrics

SOLUTION

How did you find Closing Media?

Referral

Why did you select Closing Media over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Closing Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Closing Media to provide a comprehensive review of paid campaigns we were planning to launch on LinkedIn. In particular, we were launching campaigns for vacant real estate properties to do demand generation. Max held two calls with our team to understand our context, situation, goals, etc., and did a thorough review of all the necessary components of our campaign (strategy, target audiences, creatives, copy, etc.) and provided us with a set of recommendations to implement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Closing Media's guidance, we were able to greatly improve our engagement metrics for our paid campaigns on LinkedIn, including Clicks, CPC, and Leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsiveness and delivery of the work was exceptional. Max was quick to reply to any email or text, and took more time than needed to sit with us on calls to explain everything in detail. Even today, I can still text Max and his team a question and expect a thoughtful, helpful response.

What was your primary form of communication with Closing Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How caring and invested they were for a team like ours. Additionally, their ability to not only explain what they were doing certain things, but why they were doing it. They are incredibly knowledgeable about social media and digital media marketing!

Are there any areas for improvement or something Closing Media could have done differently?

Nothing!