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Get a custom proposalThink. Validate. Execute.
Chitrangana is India's leading business-building consultancy, with operations across Japan, Singapore, and the United Kingdom. Where most firms stop at strategy or start at execution, Chitrangana holds both under one roof: the thinking that decides what a business should be, and the building that makes it run. The firm's method — Business Architecture — runs through everything it does.
Every engagement begins the same way, with the Viability Assessment: a structured examination of whether the business, in its current form, deserves to be built. Clients pay for honest answers before they pay for construction. That discipline is why founders trust what comes after it.
The firm works through four practices. Business Consulting takes new businesses from idea to running enterprise. Business Transformation restructures existing businesses that have outgrown their original design. eCommerce Consulting — the firm's founding practice — covers digital commerce across D2C, B2B, and marketplaces. AI Consulting puts artificial intelligence to work inside the business, as the engine rather than the signboard.
Chitrangana's decision discipline is supported by Pragya CIF, its own consulting intelligence framework, and by published research on IEEE Xplore and ResearchGate.
Since 2007, Chitrangana has tested more business ideas than most firms build — 7 in 10 are redirected before capital moves, a discipline carried across engagements with global grocery, marketplace, and travel platforms. As AI agents begin comparing and buying on behalf of shoppers, Chitrangana's eCommerce and AI Consulting practices work on making catalogs, pricing, and trust signals machine-selectable for this new buying channel.
Think. Validate. Execute.
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Min project size
$10,000+
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Hourly rate
$150 - $199 / hr
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Employees
50 - 249
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Locations
Singapore, Singapore
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Year founded
Founded 2007
2 Locations
- Singapore , Singapore
- Osaka , Japan
Service Lines
- AI Consulting
- 20%
No Focus Areas have been added yet…
Industries
- eCommerce
- 20%
- Retail
- 10%
- Information technology
- 8%
- Medical
- 7%
- Automotive
- 5%
- Beauty
- 5%
- Business services
- 5%
- Consumer products & services
- 5%
- Financial services
- 5%
- Government
- 5%
- Home Services
- 5%
- Manufacturing
- 5%
- Other industries
- 5%
- Real estate
- 5%
- Utilities
- 5%
Clients
- Midmarket ($10M - $1B)
- 40%
- Small Business (<$10M)
- 35%
- Enterprise (>$1B)
- 25%
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Our Story
Chitrangana was founded in 2007 as a business-building consultancy, not an advisory firm that stops at strategy. The premise was simple: businesses fail less from bad ideas than from the gap between plan and execution. So Chitrangana works through that gap directly, across Business Consulting, Business Transformation, eCommerce Consulting, and AI Consulting under one roof, entered through the Viability Assessment, before any engagement begins. Think. Validate. Execute.
What Sets Us Apart
Strategy And Execution, One Roof
Chitrangana designs the business and stays through construction until it runs, rather than handing off a strategy document and leaving the build to someone else.Pragya, Our Consulting Intelligence Framework
Every engagement runs on Pragya, Chitrangana's proprietary consulting intelligence framework, independently attested and audit-trailed. It pairs senior human judgement with a disciplined AI engine, keeping every recommendation source-anchored and defensible. Read more at pragya.chitrangana.com.Locations (2)
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