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Charlie Xray

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Stop Brand Drift. Start Growing with Clarity.

Charlie Xray is a BrandOps consultancy led by Jason Suttie, creator of the BrandOps Framework®. We help ambitious businesses prevent brand drift, align strategy with execution, and grow with clarity.

Our services include brand diagnostics, positioning sprints, governance systems, and brand operations consulting. The BrandOps Framework® embeds brand into every decision, ensuring consistency across marketing, product, sales, and operations.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

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    Our Story

    Charlie Xray was created to solve the gap between brand strategy and execution. After years in agency leadership, startup and operational roles, Jason Suttie saw how quickly brands drift once they move into growing organisations.

    Charlie Xray exists to help companies operationalise brand through clearer governance, systems and accountability, turning BrandOps from an idea into a practical business discipline.

    Meet the Team

    Jason Suttie

    Jason SuttieFounder

    Brand strategist, operator and BrandOps pioneer helping companies reduce brand drift and operationalise brand strategy. Former agency founder and startup CMO focused on governance, alignment and scalable brand execution.

    What Sets Us Apart

    BrandOps Expertise

    We focus on the operational side of brand: governance, alignment, implementation and consistency. Charlie Xray was built specifically to help companies reduce brand drift as they scale.

    Strategy + Execution

    Many consultancies stop at recommendations. We help businesses embed brand into real workflows, teams and decision-making so strategy survives beyond launch presentations.

    Practitioner-Led

    Charlie Xray is led by Jason Suttie, a former agency founder and startup CMO with hands-on experience across brand, operations and growth. The work is grounded in practical delivery, not theory alone.

    Commonly Asked Questions

    Most inconsistency is not caused by bad strategy. It happens when teams scale faster than the systems supporting them. Different departments make different decisions, agencies interpret the brand differently, and execution slowly drifts away from the original positioning. BrandOps exists to reduce that drift.

    BrandOps is the operational layer behind brand strategy. It combines governance, enablement, quality control and measurement to help companies deliver a consistent brand across marketing, sales, product and customer experience.

    We are most useful when a business has already invested in brand strategy or a rebrand but is struggling with rollout, consistency or internal alignment. That often includes growing companies, multi-team organisations and agencies needing implementation support after a rebrand.

    No. Charlie Xray works alongside internal teams and partners to improve alignment, decision-making and operational clarity. The goal is to make brand easier to manage, scale and maintain across the organisation.

    Brand drift is the gradual erosion of consistency that happens when strategy and execution stop connecting. It shows up in messaging, design, customer experience and internal decision-making. Left unchecked, it weakens recognition, slows execution and reduces the commercial impact of brand investment.

    Contact Charlie Xray

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