Chapters Agency

BACKGROUND

I am the Co-founder of Intenta Digital

We are a boutique digital marketing agency founded by ex-Googlers specialising on  optimizing campaigns for the demo requests, discovery calls, and qualified leads. 

OPPORTUNITY / CHALLENGE

• Get B2B leads to book discovery call with Intenta Digital

SOLUTION

Referral

• Good value for cost
• Referred to me

2-5 Employees

We hired Chapters to run cold email outreach for us, so we could reach new clients without doing the prospecting ourselves.

Scope of work:

Ideal customer profile and targeting: Vovik helped us define our ideal customer: geography, industry, company size, and whether the company already runs ads. He then turned that into targeting for the campaigns. 

Lead lists: They built prospect lists for each group we targeted. We started with US law firms, then added US B2B SaaS and industrial companies with 5–50 employees, and the UK market.

Copywriting: They wrote the email copy and sent it to us for sign-off before anything went out.

Launch and testing: They launched in June and kept testing new industries, markets and copy.

Key deliverables: a complete cold email setup on separate domains, copy we approved, lead lists for several types of business, campaigns running in the US and UK, and a shared inbox of interested replies.

We got our first reply the day after launch and several interested prospects within the first week.

RESULTS & FEEDBACK

We launched the first campaign in mid-October 2026, so it’s early, but the results are already encouraging. The first reply came in less than 24 hours after launch. Within the first week, four prospects were tagged as interested in our inbox, including a US manufacturing company and a US law firm, and we’re already talking with both of them. The team also acted on the early data quickly. When law firms turned out to be slow to respond, they added new segments (US B2B SaaS, industrial companies and the UK) within days. 

Communication was easy. We ran everything through a shared WhatsApp group, and Vovik and Vasyl usually answered within minutes.They kept us involved at the right moments. Once the campaigns went live, things moved fast. Positive replies were forwarded the same day. We got access to the shared inbox and a video walkthrough on handling replies. When the first results came in, they suggested new markets and industries to test. 

• Virtual Meeting
• Email or Messaging App

Whenever we had a question, even a basic one about how replies work, we got a clear answer straight away. They felt like a partner who cared about getting us results, not just an agency running emails.

Nothing major to be honest. 

BACKGROUND

Introduce your business and what you do there.

I’m the senior demand generation and digital marketing manager at DELIVER. We organize global matchmaking events connecting retail and brand decision-makers with logistics and supply chain vendors. We offer one-to-one meetings and thought leadership sessions focused on industry challenges and sustainable solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chapters Agency?

We needed help generating leads and turning cold data into revenue.

SOLUTION

What was the scope of their involvement?

Chapters Agency has created an email marketing campaign at scale that has turned into a full-scale RevOps demand generation engine. The campaign includes AI qualification, list building, Claypost lead qualification, AI-customized email creation, shared mailbox infrastructure, and a full Salesforce integration to allow faster and better internal rep follow-up. As we’ve matured, we’ve worked with Chapters Agency less on volume and more on quality, ICP alignment, marketing automation, and AI-enabled high-scale outreach.

What is the team composition?

We’ve worked with 2–5 teammates from Chapters Agency.

How did you come to work with Chapters Agency?

They were referred to me. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

Over 50k in the last 18 months.

What is the status of this engagement?

We started working with them in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve consistently had a positive ROI on our sales side. Our most recent event was in America, and the direct revenue was $32,000, while the indirect revenue was $132,000. We’re now consistently achieving ROI.

How did Chapters Agency perform from a project management standpoint?

Chapters Agency’s project management is perfect. They always deliver on time and are very responsive, reactive, and proactive. We communicate via email and messaging apps.

What did you find most impressive about them?

Their communication is impressive.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Founder of Novafusion Media

Describe what your company does in a single sentence.

Our company helps businesses and busy founders with video post production and visual graphic designing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

• To reach out to potential customers

SOLUTION

How did you find Chapters Agency?

Referral

Why did you select Chapters Agency over others?

Referred to me

How many teammates from Chapters Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Chapters Agency supported us with end-to-end B2B lead generation and qualification. Their scope of work included:

-Defining and refining our ideal customer profile (ICP) and target accounts.
-Building detailed prospect lists using multiple data sources.
-Running outbound campaigns across email and LinkedIn.
-Handling initial qualification calls to ensure leads met our criteria.
-Providing us with a steady pipeline of vetted, high-quality leads that our sales team could directly engage with.

The key deliverables were a well-structured outbound system, regular reports on campaign performance, and a consistent flow of qualified opportunities tailored to our niche.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear, measurable outcomes from the engagement. Within the first quarter, Chapters Agency delivered a steady stream of qualified leads that matched our ICP. On average, they generated 20–25 qualified opportunities per month, which gave our sales team a reliable pipeline to work with.

Their efforts helped us reduce time spent on prospecting by nearly 40%, allowing us to focus more on closing deals. We also noticed a higher conversion rate from their leads compared to other sources we had tried before.

Overall, the project directly contributed to faster sales cycles and improved ROI on our outbound efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chapters Agency’s project management was smooth and reliable. They set clear timelines at the start of the engagement and consistently delivered on time. We appreciated their regular updates, which included weekly reports and check-ins to keep us aligned on progress.

Whenever we had new requirements or wanted to refine targeting, their team was quick to adapt and made the necessary adjustments without delay. Their responsiveness on email and calls made the whole process easy to manage from our side.

Overall, they showed a strong commitment to meeting deadlines while being flexible enough to respond to our evolving needs.

What was your primary form of communication with Chapters Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us most about Chapters Agency was their combination of strategic thinking and hands-on execution. They didn’t just hand over a generic lead list, they took time to deeply understand our ICP, refine messaging, and ensure every lead passed real qualification checks before reaching us.

We also found their transparency and communication impressive. They were proactive in sharing insights, suggesting tweaks to improve performance, and making us feel like they were an extension of our own team rather than just an external vendor.

That mix of personalized approach, accountability, and consistent results is what made them unique.

Are there any areas for improvement or something Chapters Agency could have done differently?

Overall, our experience with Chapters Agency was very positive, but one area for improvement could be around data reporting depth. While they provided regular updates, a more detailed breakdown of metrics (such as reply rates, open rates, and conversion ratios by campaign type) would have given us even clearer visibility into performance.

Additionally, since the campaigns were performing well, we sometimes wished they had been a bit more aggressive in scaling outreach faster. That said, their cautious approach ensured quality, so it’s more of a preference than a flaw.

BACKGROUND

Please describe your company and position.

I am the CMO of AltheraCode

Describe what your company does in a single sentence.

At Althera Code, we craft innovative software solutions tailored to your business needs. From concept to launch, our expert team ensures every detail is perfected to drive your success and scalability. Let’s create something extraordinary together.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

We brought in Chapters Agency to help us build and run cold email systems from the ground up. The goal was to outsource B2B lead generation, focusing on outbound email campaigns that would consistently fill our top-of-funnel with qualified leads.

SOLUTION

How did you find Chapters Agency?

Online Search

Why did you select Chapters Agency over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included defining the ICP, building targeted lead lists, and writing highly personalized cold email copy. Chapters also set up and warmed up the email infrastructure, managed inboxes, monitored performance, and adjusted campaigns in real time. They handled everything end-to-end, from strategy to execution, and delivered qualified leads directly to our CRM.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw consistent lead flow within the first few weeks. Campaigns brought in qualified responses that led to booked meetings. Open and reply rates were strong, and we saw clear ROI on the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized. They kept us in the loop with regular reports, responded quickly to feedback, and were proactive in optimizing campaigns based on real-time performance.

What was your primary form of communication with Chapters Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They’re true pros when it comes to cold email - not just technically, but also creatively. Their ability to personalize outreach at scale while maintaining high deliverability was impressive.

Are there any areas for improvement or something Chapters Agency could have done differently?

Nothing major. At times we needed more lead volume, but they were transparent and worked with us on setting realistic expectations and timelines.

BACKGROUND

Please describe your company and position.

 I am the Account Manager of an information technology company 

Describe what your company does in a single sentence.

We are a software development and IT Outsourcing company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

• Lead generation
• Manage our email campaigns

SOLUTION

How did you find Chapters Agency?

Online Search

Why did you select Chapters Agency over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Chapters Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed someone to help generate leads for our eCommerce web development services and IT outsourcing services so my sales team could focus solely on closing deals.

Vovik and his team helped me with researching ICPs and markets, building lists, running cold email campaigns, finding new clients, and sending interested replies or appointment requests to me.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Vovik has sent positive replies to me

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was great. Vovik was very responsive and understood my needs well. He consistently delivered quality leads on time and made sure to keep things moving smoothly. I was really impressed with how efficiently he managed the process and how well he responded to our requirements.

What was your primary form of communication with Chapters Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Chapters Agency was Vovik's authenticity and his great personality. He’s a genuinely good person to work with, always professional, and truly invested in helping us succeed. His positive attitude and approach made the collaboration very enjoyable.

Are there any areas for improvement or something Chapters Agency could have done differently?

There’s nothing I would suggest for improvement. Chapters Agency delivered exactly what we needed, and everything went smoothly.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of KAMG

Describe what your company does in a single sentence.

Digital marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

• Increase in quality leads
• partner to manage inbound leads

SOLUTION

How did you find Chapters Agency?

Referral

Why did you select Chapters Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Chapters Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Since working with Chapters Agency we have seen a consistent flow of quality leads. Their team are amazing at understanding what we are looking for. It’s been great working with Vovik’s team, and we would definitely recommend them for inbound lead gen. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved on average 15+ quality leads per month since starting which lead to very positive meetings. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was always on time and the meetings scheduled helped us carve out who we were really looking for our digital marketing agency. 

They are generally great communicators and an easy team to work with, very open to discuss our needs. 

What was your primary form of communication with Chapters Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Vovik is a great person to work with and their open approach to really take the time to figure us out I found refreshing. Felt good to be heard and see the results from that!

Are there any areas for improvement or something Chapters Agency could have done differently?

Had an overall positive experience nothing comes to mind at the moment

BACKGROUND

Please describe your company and position.

I am the Email Marketing Specialist of Salt Edge.

Describe what your company does in a single sentence.

Our company builds open banking API solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

• Evaluate our cold emailing process and identify opportunities for improvement.

SOLUTION

How did you find Chapters Agency?

Woodpecker Expert Program

Why did you select Chapters Agency over others?

High ratings

How many teammates from Chapters Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

cold emailing evaluation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a consultation with Vovik Tsybulskyi. We shared our cold emailing process, and he gave us honest feedback along with practical insights we can actually apply. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The conversation was productive and insightful, and it definitely helped us look at our process from a new perspective.

What was your primary form of communication with Chapters Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their valuable input was impressive.

Are there any areas for improvement or something Chapters Agency could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Project Manager of HT

Describe what your company does in a single sentence.

tradeshow services, custom booths  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

• new leads

SOLUTION

How did you find Chapters Agency?

Online Search

Why did you select Chapters Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Chapters Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

he work provided consisted of setting up the Woodpecker account, consulting regarding cold emails and business strategy for generating new leads, creating a custom database based on my instructions, managing campaigns, and generating new business. Through our joint efforts, we successfully secured and signed contracts ranging from $20K to as much as $500K.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We generated and signed new contracts between $20K and $500K, proving strong lead conversion and business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

no delays, everything was on time

What was your primary form of communication with Chapters Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

the custom approch 

Are there any areas for improvement or something Chapters Agency could have done differently?

no. everything was perfect! 

BACKGROUND

Please describe your company and position.

I am the CEO of LOLML GmbH

Describe what your company does in a single sentence.

We design and develop bespoke AI/ML solutions to solve your hardest business problems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

• Lead Generation

SOLUTION

How did you find Chapters Agency?

Referral

Why did you select Chapters Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Chapters Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Setting up the email delivery infrastructure. Market research. Running email campaigns. Reporting & optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The email campaigns generated leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely responces. Agile and flexible.

What was your primary form of communication with Chapters Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated their personal touch and easy communication. 

Are there any areas for improvement or something Chapters Agency could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Brand Partnership Coordinator for an influencer marketing agency.

Describe what your company does in a single sentence.

Offers influencer and affiliate marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapters Agency to accomplish?

• Copywriting
• Lead Generation
• GTM consulting

SOLUTION

How did you find Chapters Agency?

LinkedIn

Why did you select Chapters Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Online presence and willing to provide value before getting paid

How many teammates from Chapters Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Chapters Agency as a way to launch a successful GTM strategy while receiving consulting on how to manage and optimize the strategy long-term in house. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to dramatically improve the copywriting proficiency of our in-house team while streamlining these processes. 

This has saved us roughly 3-4 hours per week and increased our response/positive response rate by over 100%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team went above and beyond to deliver items on time and even recorded how-to and feedback videos when we couldn't meet. 

What was your primary form of communication with Chapters Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The willingness to help and share knowledge. They were true consultants. 

Are there any areas for improvement or something Chapters Agency could have done differently?

None