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The Champagne Strategist

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No compromises. Wine that works for your business.

WSET Certified wine strategist with over a decade in hospitality across Europe and Southeast Asia. Based in Bangkok, consulting internationally, building wine programmes for restaurants, hotels, and private clients who refuse to compromise on standards.
Services include wine list audits, full programme builds, staff training, cellar strategy, and premium event consultation. Available for on-site visits worldwide.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2026

Overview by:

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Joe Cola
Founder About the Team

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    Our Story

    Wine should work as hard as your kitchen. The Champagne Strategist builds wine programmes for restaurants, hotels, and private clients who refuse to compromise on standards. Based in Bangkok, working worldwide.

    Meet the Team

    Joe Cola

    Joe ColaFounder

    WSET Certified wine strategist. A decade in hospitality across Europe and Southeast Asia. Based in Bangkok, working worldwide.

    What Sets Us Apart

    Truly Independent

    No supplier affiliations. Every recommendation is made for your venue, not someone else's sales target.

    Operator-First Thinking

    Built for revenue, not reputation. Every programme is engineered around your margins, your team, and your guests.

    International Standard, Local Knowledge

    WSET Certified expertise applied to the Southeast Asian market where the food is world-class and the wine programmes finally need to match.

    Commonly Asked Questions

    Wine programme builds and audits for restaurants, hotels, and private members clubs. Premium event beverage curation. Personal cellar strategy for private clients. Priority given to venues serious about elevating their F&B to match their food programme.

    Audit with written report, one week. Full programme build, four to eight weeks depending on venue size and complexity. Retainer engagements are ongoing with monthly deliverables.

    Discovery call to understand the venue, goals, and current programme. Written proposal with clear scope and timeline. Delivery in defined phases, audit, strategy, sourcing, training, rollout. Regular check-ins and a final handover document the team can use independently.

    Wine revenue uplift of 20–40% within the first quarter is typical after a full programme build. Audit engagements consistently identify margin improvements that cover the consultancy fee within weeks.

    Wine revenue per cover, average bottle spend, by-the-glass conversion rate, and staff confidence in selling. Clear metrics agreed at the start of every engagement so results are measurable, not subjective.

    Contact The Champagne Strategist

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