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CELA Technology

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3D Product Configurators for Complex Products

CELA Technology develops real-time 3D product configurators for manufacturers of complex, configurable products.

We help manufacturers turn product options, compatibility rules, materials, components, pricing, and sales logic into intuitive browser-based configuration experiences.

Our work combines high-quality real-time 3D visualization with configuration logic, interactive product storytelling, dynamic pricing and quoting, and integrations with existing sales and business systems.

  • Min project size
    $5,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    Vancouver, Canada
  • Year founded
    Founded 2018

1 Locations

  • Vancouver , Canada

Service Lines
Custom Software Development
50%
Web Development
40%
AR/VR Development
10%

No Focus Areas have been added yet…

Industries
Manufacturing
50%
Automotive
25%
Supply Chain, Logistics, and Transport
15%
Other industries
10%
Clients
Midmarket ($10M - $1B)
45%
Small Business (<$10M)
45%
Enterprise (>$1B)
10%

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Our Story

CELA was founded in Vancouver in 2018 by a team with deep experience in 3D production, interactive technology, and complex digital projects. We believe product configuration should make complexity feel simple. Our team combines 3D expertise, engineering, and thoughtful UX to build experiences that are intuitive for buyers, practical for sales teams, and maintainable for manufacturers as products evolve.

Tools and Technology

Google Meet
Zoom
Trello
Google Drive
GitHub
Google Cloud Platform

Commonly Asked Questions

CELA combines real-time 3D visualization with configuration logic, guided product experiences, pricing and quoting, and integration with existing sales systems. The goal is not only to show a product in 3D, but to make complex products easier to understand, configure, and sell.

We work closely with product, marketing, sales, and technical teams to first understand the product structure, options, compatibility rules, and customer journey. From there, we define the configuration logic and 3D experience before moving into development. We stay involved through testing, launch, and ongoing updates as products, pricing, and option structures evolve.

We focus on real-time 3D product configurators for manufacturers of complex, configurable products. We are particularly interested in RVs and specialty vehicles, marine and yachts, private aviation, industrial equipment, and other products with significant visual options or configuration logic. Projects may include guided configuration, compatibility rules, interactive product demonstrations, dynamic pricing and quoting, and integration with existing sales or business systems.

Timelines depend on product complexity, the number of configurable options, 3D asset readiness, configuration logic, and required integrations. A focused configurator can move much faster than a large system involving extensive 3D production, complex rules, pricing, quoting, or enterprise integrations. We scope these requirements with the client before development and establish clear milestones for the project.

Locations (1)

350 East 2nd Avenue Vancouver, Canada V5T 4R8

2 - 5

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