Careful Feet Digital Marketing Agency - Out of Business

BACKGROUND

Please describe your company and your position there.

I'm the managing director of a social impact analytics consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

We needed someone to create regular social media posts to promote our services. We specialise in working with content companies across different industries: marketing, training, research, entertainment. So we needed it to be high-level and tasteful.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were put in touch with Careful Feet through our network of business owners. We were pleased with the ratio of cost to effectiveness and experience in our area

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, they gave us sample posts for the social media platforms that we chose and asked us to choose a target audience and suggest hash tags. They also asked us to provide brand collateral and access to our logins through a password manager. The process was quick and streamlined.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and a social media specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Instagram followers grew from 100 to 1000. Our LinkedIn followers grew from 0 to 300. We had regular quality posts with little to no input from our side.

How effective was the workflow between your team and theirs?

It was really smooth. They sent sample posts for review every two weeks. If there was a holiday coming up, they would send the posts in advance.

What did you find most impressive or unique about this company?

We appreciated the easy and hands-off nature of their services, which allowed us to focus on what we do best.

Are there any areas for improvement or something they could have done differently?

No areas for improvement. They have been terrific!

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Curate Beauty. Curate Beauty is a B2B marketplace platform specializing in indie beauty. We’re basically an e-commerce website that sells to shops, retailers, or anyone buying independently owned beauty brands at wholesale prices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Careful Feet Digital Marketing Agency?

We previously worked with a digital marketing agency but didn’t see the right leads coming out of the engagement. We needed to figure out the right way to target our audience and have those consumers join us.

SOLUTION

What was the scope of their involvement?

After our first conversation, Khaleelah (Founder) created a proposal with her recommendations. As we had a limited budget, we needed to decide between Google Ads, social media, and SEO campaigns. Khaleelah essentially created a database with calculations on what methods would produce the greatest ROI based on our status quo. Using that information, we decided on our spend and where to direct our budget. Their team now manages our Facebook Ads and Instagram Ads. We produce all the creative in-house. However, they give us feedback and direction for creating the most effective visuals.

What is the team composition?

We work with Khaleelah and another team member who keeps us up to date on the analytics.

How did you come to work with Careful Feet Digital Marketing Agency?

Khaleelah reached out to me on LinkedIn and said she had experience with B2B digital marketing. After piquing my interest, I had a phone call with her. It was her data-driven approach that sold me on the engagement.

How much have you invested with them?

So far, we’ve spent about £5,000 (approximately $7,000 USD).

What is the status of this engagement?

Our partnership began two and a half months ago, and it’s ongoing. We intend to increase our spending and continue working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our growth rate for customers joining our platform has doubled month over month. From November to December, we saw 100% growth in website usage. Last weekend, we had our best weekend of sales. We did £3,000 (approximately $4,000 USD) in one weekend, which was unheard of for us. It’s clear that they do a lot of thinking and strategizing on the backend before testing everything.

At first, our budget was even smaller. Khaleelah told us to wait until we had a return before expanding the budget. In a way, she turned away business to our benefit. It’s clear she has our best interest at heart.

How did Careful Feet Digital Marketing Agency perform from a project management standpoint?

At the outset of the project, we had a specific checklist of everything our teams needed to do. It was super organized and systematic, so the process was clear. We understood what was expected for both teams, which we didn’t see with other agencies in the past. Their team hasn’t missed a single deadline. They clearly communicate and map out projects. 

What did you find most impressive about them?

Their data-driven approach and organization have been highlights of our partnership. For the budget we gave them, Careful Feet has gone above and beyond.

Are there any areas they could improve?

No, I’m looking forward to allocating more of our budget to them.

Do you have any advice for potential customers?

Ask a lot of questions because they’ll always have an answer. By asking questions, you’ll learn a lot. Ask a lot of why questions to try and understand how they arrive at decisions.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at focusIT, a technology solutions company for mortgage based businesses. I'm in charge of any and all marketing related tasks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

We were looking to boost our SEO practices, have regular blog posts published on our website and establish more of a social media presence through weekly postings.

What were your goals for this project?

We wanted to increase leads to the website and grow our email marketing list through Careful Feet's efforts as well as establish ourselves as more of a thought leader in the mortgage space.

SOLUTION

How did you select Careful Feet Digital Marketing Agency?

I found Khaleelah, the CEO of Careful Feet, through a coworking space's business board and knew I had to interview her after reading the case studies featured on her website. During the interview Khaleelah showcased further successes her team has had and exemplified different ways we could achieve our digital marketing goals. I hired Careful Feet Digital on the spot!

Describe the scope of their work in detail.

We brought on Careful Feet to increase our page ranking and overall better our SEO efforts, manage our social media pages (LinkedIn and Instagram) and write blog posts for our website.

What was the team composition?

I've had the pleasure of working closely with Khaleelah, CEO, and Courtney, our Social Media Manager. They are available whenever needed and have never missed a monthly meeting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Carefulfeet we've seen an uptick in unique pageviews (~14%) and an increase in time on page (~35%). We have also seen an increase of in focusIT links visibility on search (~13.5%). In addition, we have acquired 71 new web leads in Q4.

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive about this company?

I am consistently pleased with the amount of care Careful Feet brings to their projects with us. They never miss a deadline, send frequent project updates and truly want to make an impact in our bottom line.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I led the marketing efforts for a startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

We hired Careful Feet to lead social media strategy and campaign management.

What were your goals for this project?

The number one objective of the company was to drive downloads of the app.

SOLUTION

How did you select Careful Feet Digital Marketing Agency?

We had worked previously with Khaleelah and thought she was the perfect partner to help us do the undoable.

Describe the scope of their work in detail.

The goal was to get to 60k downloads (from >1,000). Careful Feet was tasked with coming up with the social media strategy, which included FB, IG & LI. They also provided insights on creative work and most importantly ran tests of the creative to determine and fund the top performing ads.

They managed the campaigns and provided weekly results, insights and recos when warranted.

What was the team composition?

We worked exclusively with Khaleelah. She's awesome.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were ecstatic with the results. We exceeded the goal of 60k downloads (70k+) and delivered a Cost Per Install significantly lower than initial expectations.

How effective was the workflow between your team and theirs?

Seamless. Very pleasant experience.

What did you find most impressive about this company?

Meeting and working with Khaleelah was a (much needed) bright spot of 2020. Quick witted but thoughtful. Buttoned-up but flexible. A real pleasure to work with.

Are there any areas for improvement?

None. It was a pleasure.

BACKGROUND

Please describe your company and your position there.

Columbia College Chicago Online, provides 8-week courses and Professional Certificates that are 100% online and instructor-led. Our online education is built for students looking to upskill their current roles or make a career change iin emerging fields like augmented and virtual reality, data visualization, blockchain, UX/UI, and nonprofit management. As the Senior Director of Marketing and Enrollment, I oversee all communication to our students and prospective students.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

We were previously working with a marketing company that didn't understand our brand and market. As we brought all of our marketing in-house with a very small team of two in marketing, we faced a manpower issue to be able to run our digital advertising without assistance.

What were your goals for this project?

We needed additional resources and strategic planning to truly implement a full-funnel digital marketing campaign.

SOLUTION

How did you select this vendor?

My co-worker had previously worked with the owner and had a great experience. After checking additional references, it was a simple decision that this would be the right fit for us.

Describe the scope of their work in detail.

The scope of this project included a full strategic digital marketing campaign consultation that encompassed social media, digital advertising, search engine optimization, conversion tracking, and email marketing.

What was the team composition?

The owner was incredibly hands-on, strategic and knowledge about marketing strategies and our market. Her assistant was incredibly reliable and efficient with the day-to-day updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to implement conversion tracking for all of our campaigns which allowed us to have a better understanding of what platforms worked and didn't work for our market. After implementing that we consistently saw a decrease in cost per lead, higher conversions and a stronger quality of leads to convert.

How effective was the workflow between your team and theirs?

During our work together we used Asana to communicate daily on projects the workflow was very efficient. We also held weekly meetings to speak about projects and updates that we still needed to complete.

What did you find most impressive about this company?

I was blown away by the knowledge that this company has. It was a perfect fit for our small team. I would use them again at any company that I work at in the future.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

For consumers overwhelmed by the thousands of offers (and so-called offers) available online every day, DealNews provides a way to discover items that actually represent a great deal. The experts at DealNews guarantee we'll only list products that are the lowest price available from reputable companies. I am the Assoc. VP of Performance Marketing and am responsible for all of our marketing channels including email, SEO, SEM, Blog, PR, and social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

We hired Careful Feet to manager our presence (schedule, content, engagement) on a various social media platforms including Facebook, Twitter, Instagram, and Pinterest.

What were your goals for this project?

To increase our following and engagement on social media and to create a consistent brand identity, voice, and aesthetic with the goal of driving traffic and revenue to our site

SOLUTION

How did you select this vendor?

Careful Feet was hand-picked based on their ability to flexibly and creatively represent our brand in social media based on what we knew of their experience and expertise. Our President was responsible for the process to identify and select the right vendor for DealNews.

Describe the scope of their work in detail.

Careful Feet handled the daily posting of content (promotions, sweepstakes, blog content, media coverage, market news) on all the aforementioned social platforms. They also provided performance reporting on a weekly basis and engaged in test campaigns with smaller platforms, influencers, and some paid posts. CF also provided creative assets for our website and emails on an ad hoc basis.

What was the team composition?

We worked directly with the principal, Khaleelah Jones, as well as the Creative Director and the Digital Marketing Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our following on the key social media platforms, along with engagement, grew substantially during the project. CF established a consistent look and feel for the creative used in social media which provided a more professional appearance than we had previous to their engagement.

How effective was the workflow between your team and theirs?

It was very effective. Our CF counterparts attended and contributed to internal DealNews meetings in which we determined our promotional calendar and our Blog content. CF was very responsive and consistently provided thorough opinions based on research and social best practices which they provided as supporting references.

What did you find most impressive about this company?

Careful is very well-versed in social media and took ownership of this project as if they were DealNews employees. Their strategies were well thought-out and supported yet they were always flexible to test new ideas that were offered. They were nimble and responsive. Great partners!

Are there any areas for improvement?

No, Careful Feet executed the project professionally and with a high level of performance. We initially intended for the engagement to be a short-term one until we grew our team and it ended up lasting a full year until we had the resources to bring it in-house.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a drinks company based in London, England. The company is in its first year of trading, having spent a year developing the product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

We needed a consistent, premium branding to be fully created, with brand guidelines and a brand book.

What were your goals for this project?

Goal was to get a full brand book and a few assets to start trading.

SOLUTION

How did you select this vendor?

Careful Feet had been recommended to me by contacts we have in common.

Describe the scope of their work in detail.

We have a few discovery sessions, and they created a mood board, initial assets, a logo and finally a brand book. Lots of iterations throughout and I felt really listened to.

What was the team composition?

I mostly worked with Kate as a project manager, and Courtney as the designer. Kate was great, very available, not hesitating to ask questions which is useful. A consistent team that delivered overall!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was really happy with the final branding. Of course the ultimate test is whether the consumer would find it appealing. The fact that the brand was listed in a multi store healthy food retailer only weeks after is testament to a great job done!

How effective was the workflow between your team and theirs?

My team is just me. I never had to repeat things twice. I did not need to chase and my expectations were very well managed. The team was also flexible if I needed to focus on a different aspect of the business for a few weeks. I feel my feedback was always gracefully taken into consideration (I am a perfectionist).

What did you find most impressive about this company?

Very responsive and flexible. Nothing hidden and nothing unexpected: overall everything you expect of a professional, fast and meticulous job.

Are there any areas for improvement?

There are clear SOW and deviations from timelines are noted - that said I have never worked with an agency before and I feel this is to avoid any misunderstanding in the future. So not really an area for improvement, more of an element of formality that overall works well with my OCD nature!

BACKGROUND

Please describe your company and your position there.

I’m the director of client care at Isbel & Co., a women's health startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

We hired them to lead our growth and acquisition strategy.

What were your goals for this project?

Initially, it was to design and implement a digital marketing strategy and define our target market. Once those were established, we wanted to effectively communicate the product’s market fit, conversion, and retention, as well as to implement profit-driven strategies.

SOLUTION

How did you select this vendor?

We found them on Upwork and chose them due to their reputation for producing high-quality deliverables and their commitment to the project.

Describe the scope of their work in detail.

They were responsible for all growth and acquisition work. They took our brand awareness from zero and began converting and retaining customers.

What was the team composition?

There was a three-person team, including some interns, on their side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They grew our social channels from nothing to thousands of followers. When we did start to test our product, these channels received over 50 responses from people who were interested in trying out our product. They’d done well in building brand awareness with our target market.

How effective was the workflow between your team and theirs?

It was very effective. We used Asana, email, and weekly check-ins to facilitate the workflow.

What did you find most impressive about this company?

They have an extensive professional network that we utilized during our PR outreach.

Are there any areas for improvement?

They’re a font of marketing knowledge, but can sometimes get carried away explaining things, rather than just getting it done.

BACKGROUND

Introduce your business and what you do there. 

I'm the CEO of Seen On Screen Fitness. We run the UK's best dance classes taught by celebrity instructors who work with big stars.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Careful Feet Digital Marketing Agency? 

We wanted to optimize our digital advertising. We've always advertised organically through PR and having journalists write about us. I wanted a more reliable form of marketing.

SOLUTION

What was the scope of their involvement?

I hired Careful Feet Digital Marketing Agency as a freelancer on a contract basis. They’re helping me to increase brand awareness. They’re also analyzing our cost of acquisition. As they bring in a steady stream of new customers, they use data to help us retain them. 

What is the team composition?

I work exclusively with Khaleelah (founder and CEO, Careful Feet Digital Marketing Agency).

How did you come to work with Careful Feet Digital Marketing Agency?

We’d posted a job for a digital sales manager and Khaleelah got in touch with me.

How much have you invested with them?

I'm not sure but £5,000–£10,000 (approximately $6,475–$12,950 USD) sounds right.

What is the status of this engagement? 

The engagement began last summer, and we've been working together ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Acquisitions is the main measure of success and Careful Feet Digital Marketing Agency is really impactful at bringing in new customers through the door. Khaleelah is incredibly supportive and business savvy. She's a great source of advice in addition to her day-to-day role. 

How did Careful Feet Digital Marketing Agency perform from a project management standpoint? 

Khaleelah is so organized. We use phone, email, and WhatsApp for our ongoing communication. We have regular weekly meetings but sometimes check in every day. 

What did you find most impressive about them? 

Careful Feet Digital Marketing Agency is passionate about my brand. I can't work with people who don’t care about our mission. I feel like I've found a kindred spirit with Khaleelah. Even though she’s not a full-time employee, she’s still very much a part of the team. She supports me100% and that it means a lot. 

Are there any areas they could improve? 

No, they've been brilliant. 

Do you have any advice for potential customers? 

No, just know that they're great.

BACKGROUND

Please describe your company and your position there.

I am owner and designer of a boutique jewelry company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Careful Feet Digital Marketing Agency?

SEO and Digital Marketing/Branding

What were your goals for this project?

Increase traffic to website

SOLUTION

How did you select Careful Feet Digital Marketing Agency?

Recommendation

Describe the scope of their work in detail.

Brand Audit KW Research Image & Alt Text Optimisation Canonicalisation & Indexation Analysis Metadata Optimisation Content Strategy Heading Hierarchy Optimization UX & CRO Audit Backlink Profile Strategy Conversion Funnel + Goals Analysis Structured Data Analysis & Optimisation Sitemap Page Speed Mobile Optimization SEO Social Media Adverting Campaign

What was the team composition?

Khaleelah and her team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A growing Social Media presence and a 500% increase of traffic to my website.

How effective was the workflow between your team and theirs?

The steps in the workflow were well delineated and concise. It was clear what was to happen next and the response from Carefulfeet was immediate.

What did you find most impressive about this company?

I was most impressed by the team's ability to assess my brand's needs and deliver what I needed, when I needed it. Khaleelah has wonderful insight and a fresh approach to marketing that really got results.

Are there any areas for improvement?

A significant rise in Social Media presence and a 500% increase in website traffic.