Carbon

BACKGROUND

Please describe your company and position.

I am the CMO of Craft Sportswear US

Describe what your company does in a single sentence.

Swedish endurance brand that sells running, cycling, skiing and training apparel plus footwear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Carbon to accomplish?

• Hit annual ecommerce revenue goals
• New customer acquisition

SOLUTION

How did you find Carbon?

Referral

Why did you select Carbon over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Carbon were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage media planning, forecasting and buying across multiple channels
• Reporting and forecasting
• Email/SMS management
• Web UX
• Creative Serices

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased ecommerce sales by over 5x in first 36 months

20% increase in AOV

54% increase of sales attributed to marketing

45% increase of online store sessions

42% increase of returning customer rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Timely and organized.
• Good communication

What was your primary form of communication with Carbon?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• We're impressed with their ability to adjust to our growing and shrinking budgets
• Long term outlook though we could not always leverage it

Are there any areas for improvement or something Carbon could have done differently?

• Be willing to say no if the project does not align with their primary offerings.