Captiva Marketing

BACKGROUND

Please describe your company and your position there.

I currently work for a large Fortune 500 Consumer Products company, in which I've been working with Captiva Marketing a few different capacities over the last 5+ years. Prior to that, I've partnered with Captiva as my marketing agency for a small manufacturing company I do freelance marketing for.

This company has been a client of Captiva's since the early 2000s.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Captiva Marketing?

Captiva has done a lot of work for me across my different roles, teams and companies, including complete web design, SEO and digital marketing strategy and execution, video and animation development, creative/graphic design for print and digital, professional photography, and brand development work.

They have experts within their company across all of these areas, in which you know you're getting the best expertise behind your project.

What were your goals for this project?

Though I've worked with them in so many different capacities across a variety of projects, my goals have always remained the same: partner to create high-quality, professional marketing material on time and within budget. I continue to go back to Captiva for partnership as they always deliver on our needs and goals.

SOLUTION

How did you select Captiva Marketing?

They first connected with the company I do freelance marketing for through face-to-face introduction. They've been a strong partner since, and I have referred them to my current company and to several other teams within my organization. I've received similar feedback that they deliver tremendous work and are great partners.

Describe the scope of their work in detail.

They assemble the right people from their team based on the needs we have. There's always a "scoping" call to understand the project, followed by transparency in their estimated costs, and from there, it's a high-touch, frequent connection point between their team and mine to align on goals, messaging, creative, target audience, etc.

Their work for us has spanned anything from redesigning a new website from scratch to developing animated videos for social media or conducting corporate photo shoots (and everything in between).

A good partnership means we're doing our part by providing them the information, context, goals and strategy, and they're doing their part by working in an agile way to keep us involved in the process, communicating clearly and timely, educating us along the way, and matching their strategy with ours.

What was the team composition?

Sometimes it's two people if it's a quick, simple project. Other times, I've worked with six or seven people depending on how many different types of tasks or elements are involved in the project. They do a great job assembling the right team based on project size, scope, timing, and budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I get a lot of compliments on our work and questions of "who made that" or "who helped you with doing that". This has resulted in people asking for a referral to work with Captiva.

Their work is highly professional and it's practical in that once we receive the finished product, it's usually something we can run with on our own moving forward, which makes our jobs more efficient and effective.

How effective was the workflow between your team and theirs?

Always smooth. The team is responsive. They are very sharp and very customer-service oriented. I know they're looking out for our needs. And best of all, though I know they have so many other clients they're always doing work for at the same time, they always make us feel like we're their only client.

What did you find most impressive about this company?

Customer-service orientation and quality of work for the right price.

Are there any areas for improvement?

I appreciate that they are not pushy and they never try to upsell us on projects, products, or services. We REALLY appreciate that.

However, if there's one thing to think about improving, it could be checking in with their clients after projects are over and some time has passed to see how things are going and if there's anything else they can help with. This would probably create a natural uptick in new projects for them.

BACKGROUND

Please describe your company and your position there.

K-8 Parochial School, Director of Technology

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Captiva Marketing?

New school website

What were your goals for this project?

A new updated and current website

SOLUTION

How did you select Captiva Marketing?

Looked at other school websites designed by Captiva

Describe the project in detail.

Complete re-build and design of current school website

What was the team composition?

Director of Technology, Captiva design team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A newly designed school website with information that we wished to portray to current parents and potential new families looking for a k-8 parochial school.

How effective was the workflow between your team and theirs?

They were very responsive and very helpful in getting information organized and worked with us on how we wished to have our new site look like

What did you find most impressive about this company?

Friendliness, knowledge, helpful, quick to get things done.

Are there any areas for improvement?

None come to mind.