Capitol Ave Media

BACKGROUND

Please describe your company and your position there.

I am the President of One Services, a women-owned janitorial and staffing company based in Dallas, Texas. Our company provides cleaning and maintenance services to universities, facilities, and commercial buildings for over 30 years. As the President, I am responsible for coordinating our cleaning projects and growing our business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Capitol Ave Media, and what were your goals?

We brought on Capitol Ave Media to give our online presence a major upgrade. We wanted our website to look fresh and for people to be able to find us easily when they searched online. They helped us with website updates and SEO optimization, so we could be at the top of search engine results.

In a nutshell, we just wanted to make sure people could find us without any hassle when they looked for us online. Capitol Ave Media provided a clear strategy and has given us amazing results.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Capitol Ave Media as our vendor because they came highly recommended. Other businesses in the hospitality space had worked with them and raved about their performance as a marketing partner.

They kept popping up as a top choice and we decided to give them a shot. The fact that they have a proven track record of going above and beyond for their clients was a huge deciding factor for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

When we first started working with Capitol Ave Media, we had a chat about what we wanted to achieve and they helped us lay out a plan of action with goals and a roadmap.

They dove into the nitty-gritty details and made sure we were tracking the right things, utilizing Google Analytics, Mailchimp and and even helped us optimize some automations and CRM strategies.

They also came up with a content strategy and SEO plan that made sense for us and set up transparent reporting and dashboards so we could keep an eye on our progress. Overall, they took care of all the technical stuff and helped us make sure we were on the right track.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Marketing Manager, SEO Strategist and Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with Capitol Ave Media was a total game-changer for us. With their help, we launched a new website that was optimized for search engines and it paid off - we ended up with multiple keywords on the first page!

We also saw a huge increase in our social media following and our website's conversion rate went through the roof, from 7% to over 15% in just 6 months. It's not just numbers, we actually saw an increase in sales and engagement from our customers. It was a huge win for us.

How effective was the workflow between your team and theirs?

Our teams meshed extremely well together. We had a short catch-up session every week to go over our progress and goals, and they hooked us up with a slack channel where we could easily reach their team without the hassle of back and forth emails.

This made communication a lot smoother and more efficient. We also had monthly check-ins and quarterly business reviews where we could dive deeper into our progress, which helped us stay on track. All in all, it was a great workflow and we were able to achieve a lot together.

What did you find most impressive or unique about this company?

What I found most impressive about this company is their genuine willingness to go above and beyond. They always bring fresh, insightful ideas to the table and are consistent in their approach. They are also very open and easy to communicate with, which is always a huge plus. It's clear that they genuinely care about helping us grow and succeed. They truly exceeded my expectations and I couldn't be happier with how things have gone.

Are there any areas for improvement or something they could have done differently?

Nope! Great team with great results.