Canopy

BACKGROUND

Please describe your company and position.

I am the Group Ecommerce Director of TEILOR

Describe what your company does in a single sentence.

TEILOR is a fine jewelry brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canopy to accomplish?

• Grow online revenue.

SOLUTION

How did you find Canopy?

Referral

Why did you select Canopy over others?

• High ratings
• Good value for cost
• Referred to me
• Senior team

How many teammates from Canopy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Account audit and rebuild, consolidated campaign structure, audience strategy, creative testing, merchant feed optimization, weekly reporting dashboards, and ongoing experiments to improve CPL/CPA and ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meaningful reduction in CPL/CPA, uplift in qualified conversions, steadier ROAS, and better executive-ready reporting. Key business stakeholders have higher confidence in channel performance and planning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly calls, Slack for day-to-day, and shared dashboards. Clear action logs and owners for every test and change.

What was your primary form of communication with Canopy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ownership mindset, speed from insight to action, and high-quality reporting. They combine strategy with hands-on craft and automation.

Are there any areas for improvement or something Canopy could have done differently?

Tighten the onboarding checklist even further to accelerate the first two weeks. Otherwise excellent.