Contact By Callan
Get a custom proposalSenior Marketing Strategy, Direct Access
By Callan delivers senior-level marketing strategy directly to growing businesses — no agency layers, no junior handoffs, no long-term contracts.
Founded by Robert Callan, a marketing strategist who manages $5M+ accounts at one of Chicago's top digital agencies, By Callan brings that same caliber of strategy to small and mid-size businesses at a fraction of the cost.
Services include:
- SEO: Technical audits, keyword research, on-page optimization, local SEO, and content strategy that drives organic growth
- Google Ads & Paid Media: Google, Meta, and LinkedIn ad management focused on ROAS and lead quality, not vanity metrics
- Marketing Automation: Custom n8n and Zapier workflows, AI-powered agents, CRM setup, and automated reporting that saves 10-20 hours per week
- Web Design & Optimization: Conversion-focused websites, landing page optimization, A/B testing, and UX audits
- Website Health Audits: 25 scans across 6 dimensions covering security, performance, SEO, accessibility, and compliance — with a prioritized action plan
By Callan has managed strategy for 500+ clients across 24 industries and analyzed over 2,000 websites. Every engagement is month-to-month with full transparency and direct access to the strategist doing the work.
Retainers start at $1,500/mo. Free 30-minute strategy calls and free website health scans available at bycallan.com.
Serving Chicago and nationwide.
-
Min project size
$1,000+
-
Hourly rate
$100 - $149 / hr
-
Employees
2 - 9
-
Year founded
Founded 2022
Service Lines
- Pay Per Click
- 15%
- Advertising
- 10%
- Email Marketing
- 10%
Select Focus Area
- Advertising Focus
-
- Other advertising
- 100%
- Conversion Optimization Focus
-
- Platform SEO Focus
-
- WordPress SEO
- 40%
- Shopify SEO
- 25%
- YouTube SEO
- 20%
- Squarespace SEO
- 15%
- SEO Focus
-
- Technical SEO
- 30%
- Local search
- 20%
- PPC Focus
-
- Google Adwords
- 50%
- Retargeting Advertising
- 20%
Industries
- Business services
- 20%
- eCommerce
- 15%
- Construction
- 10%
- Financial services
- 10%
- Legal
- 10%
- Medical
- 10%
- Real estate
- 10%
- Consumer products & services
- 5%
- Education
- 5%
- Manufacturing
- 5%
Clients
- Small Business (<$10M)
- 70%
- Midmarket ($10M - $1B)
- 30%
Have you worked with By Callan?
Share your experience working with By Callan on a past project by leaving a review for buyers around the world
Our Story
I started By Callan because I saw small businesses paying agency rates for junior-level work. As an account manager running strategy for $5M+ companies at one of Chicago's top digital agencies, I watched great businesses get buried in layers of account coordinators, project managers, and offshore teams. By Callan cuts all of that out. One senior strategist, direct access, month-to-month. The same thinking I apply to enterprise accounts — SEO, Google Ads, automation, web design — now available to
What Sets Us Apart
Direct Access to a Senior Strategist
No junior handoffs, no account coordinators, no layers. You work directly with the same strategist managing $5M+ accounts at one of Chicago's top agencies. Every call, every deliverable, every decision — one person who knows your business inside and out.No Contracts, No Lock-In
Every engagement is month-to-month. If I don't deliver results, you leave. No 12-month commitments, no cancellation fees, no fine print. I keep clients by earning it, not by trapping them.Full-Stack Marketing, One Strategist
SEO, Google Ads, workflow automation, web design, and analytics — all from one person who sees how every channel connects. No more managing 3-4 separate vendors who don't talk to each other. One strategist, one strategy, every channel working together.
Contact By Callan
If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust By Callan.
Get connected to see updates from By Callan like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.