Contact By Callan
Get a custom proposalSenior Marketing Strategy, Direct Access
By Callan delivers senior-level marketing strategy directly to growing businesses — no agency layers, no junior handoffs, no long-term contracts.
Founded by Robert Callan, a marketing strategist who manages $5M+ accounts at one of Chicago's top digital agencies, By Callan brings that same caliber of strategy to small and mid-size businesses at a fraction of the cost.
Services include:
- SEO: Technical audits, keyword research, on-page optimization, local SEO, and content strategy that drives organic growth
- Google Ads & Paid Media: Google, Meta, and LinkedIn ad management focused on ROAS and lead quality, not vanity metrics
- Marketing Automation: Custom n8n and Zapier workflows, AI-powered agents, CRM setup, and automated reporting that saves 10-20 hours per week
- Web Design & Optimization: Conversion-focused websites, landing page optimization, A/B testing, and UX audits
- Website Health Audits: 25 scans across 6 dimensions covering security, performance, SEO, accessibility, and compliance — with a prioritized action plan
By Callan has managed strategy for 500+ clients across 24 industries and analyzed over 2,000 websites. Every engagement is month-to-month with full transparency and direct access to the strategist doing the work.
Retainers start at $1,500/mo. Free 30-minute strategy calls and free website health scans available at bycallan.com.
Serving Chicago and nationwide.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Year founded
Founded 2022
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Our Story
I started By Callan because I saw small businesses paying agency rates for junior-level work. As an account manager running strategy for $5M+ companies at one of Chicago's top digital agencies, I watched great businesses get buried in layers of account coordinators, project managers, and offshore teams. By Callan cuts all of that out. One senior strategist, direct access, month-to-month. The same thinking I apply to enterprise accounts — SEO, Google Ads, automation, web design — now available to
What Sets Us Apart
Direct Access to a Senior Strategist
No junior handoffs, no account coordinators, no layers. You work directly with the same strategist managing $5M+ accounts at one of Chicago's top agencies. Every call, every deliverable, every decision — one person who knows your business inside and out.No Contracts, No Lock-In
Every engagement is month-to-month. If I don't deliver results, you leave. No 12-month commitments, no cancellation fees, no fine print. I keep clients by earning it, not by trapping them.Full-Stack Marketing, One Strategist
SEO, Google Ads, workflow automation, web design, and analytics — all from one person who sees how every channel connects. No more managing 3-4 separate vendors who don't talk to each other. One strategist, one strategy, every channel working together.
Contact By Callan
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