A Bunch of Creators

BACKGROUND

Please describe your company and position.

I am the SVP/CGO/CMO of New Occasion Brands

Describe what your company does in a single sentence.

PromGirl was founded in 1998 and is dedicated to bringing teen prom and special occasion fashions to a new level of choice and sophistication. We have proudly grown to be the number one prom resource in the country and have become known as The Online Prom Superstore and the place to find the perfect prom dress.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A Bunch of Creators to accomplish?

• Strengthen and optimize our Shopify platform
• Improve integrations with our operational systems
• Enhance our SEO foundation

SOLUTION

How did you find A Bunch of Creators?

Other

Why did you select A Bunch of Creators over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged this team to help us strengthen several critical areas of our e-commerce operation. Our main goals were to optimize our Shopify platform, improve integrations with our vendors and purchase order systems, and strengthen our SEO foundation so the site could support long-term growth.

From the start, their team demonstrated deep expertise in Shopify and e-commerce strategy. What sets them apart is that they approach e-commerce as a single integrated discipline — development, SEO, and conversion optimization are all considered together rather than as separate projects. That holistic perspective helped us make smarter decisions across the platform.

They were also instrumental in helping us think through the technical side of our integrations with vendors and our PO workflows. Their understanding of how Shopify should connect with operational systems made the process far more strategic and efficient.

Another standout aspect is that every engagement is handled by senior staff. There were no handoffs to junior team members — the people we spoke with were the same experts driving the strategy and execution.

If you’re looking for a boutique Shopify partner that truly understands the full e-commerce ecosystem, their team brings the experience and strategic thinking to make a real impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in several meaningful improvements across our e-commerce operations. On the Shopify side, we were able to strengthen the structure and performance of our store so it can better support our product catalog and ongoing growth.

A major outcome was improved operational efficiency through better integrations with our vendors and purchase order systems. The work helped streamline workflows that previously required manual intervention, making inventory and order management more reliable and scalable.

We also made measurable progress in strengthening our SEO foundation. Technical improvements to the Shopify environment, site structure, and optimization efforts have positioned the site for stronger organic visibility and long-term search performance.

Overall, the project helped create a more stable, scalable Shopify ecosystem that better supports both our operational processes and our growth in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been very strong. Communication has been clear, organized, and proactive throughout the engagement. Tasks and priorities are well documented, and we always have visibility into what is being worked on and what the next steps are.

Deliverables have been completed on time, and when new priorities or challenges arise, they respond quickly and thoughtfully. They are very responsive and take the time to understand both the technical requirements and the business goals behind our requests.

Because the engagement is handled by senior team members, discussions tend to be strategic and efficient. We’re able to address issues quickly, make informed decisions, and keep projects moving forward without unnecessary delays.

Overall, they have been reliable, responsive, and easy to work with from a project management standpoint.

What was your primary form of communication with A Bunch of Creators?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their depth of e-commerce expertise and their approach to Shopify as part of a larger business ecosystem rather than just a website platform. They understand how all the pieces fit together — from development and SEO to operational systems like vendor integrations and purchase order workflows.

Their integrated approach is unique. Instead of treating SEO, development, and conversion optimization as separate initiatives, they look at the entire e-commerce operation holistically and make recommendations that improve both performance and operational efficiency.

Another impressive aspect is their boutique structure. Every engagement is handled by senior staff, so you’re always working directly with experienced professionals who understand both the technical and strategic sides of e-commerce. That level of expertise and direct access made a meaningful difference in the quality of the work and the speed of decision-making.

Overall, they bring a rare combination of technical Shopify expertise, strategic e-commerce thinking, and hands-on senior involvement that is difficult to find in larger agencies.

Are there any areas for improvement or something A Bunch of Creators could have done differently?

Overall, we’ve had a very positive experience working with their team. Because they are a boutique agency with senior staff leading the work, their expertise is extremely valuable and their time is in high demand. At times, additional availability for larger initiatives could help move certain projects forward even faster.

That said, their strategic insight and hands-on involvement have been a major strength, and we’ve appreciated the direct access to experienced professionals throughout the engagement.