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The Builders Agency

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Digital Marketing Made Simple

The Builders Agency is a digital marketing agency specializing in helping contractors, construction companies, and home service businesses grow through strategic online marketing.

We work with businesses across the trades, including painting companies, roofing contractors, general contractors, fencing companies, landscapers, pool builders, concrete contractors, and other service-based businesses.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Locations
    Chapel Hill, NC
  • Year founded
    Founded 2018

1 Locations

  • Chapel Hill , NC

Service Lines
Pay Per Click
25%
Search Engine Optimization
25%
Web Design
20%
Digital Strategy
15%
Social Media Marketing
15%
Select Focus Area
SEO Focus
Other SEO
20%
On site optimization
19%
Content development
15%
Local search
15%
Link earning & development
10%
Mobile optimization
10%
SEO Reputation Management
10%
Multilingual SEO
1%
Industries
Construction
35%
Home Services
25%
Business services
20%
HVAC
10%
Roofing
10%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
40%

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Our Story

The Builders Agency was founded in 2018 with a simple idea: great businesses shouldn’t struggle to grow because marketing isn’t their specialty. Over the years, we found our strongest partnerships were with contractors—business owners who are experts at their craft but need a trusted marketing partner to help them grow. Today, we specialize in helping contractors build stronger businesses through SEO, Google Ads, websites, and digital marketing.

What Sets Us Apart

Built for Contractors

We specialize in digital marketing for contractors and home service businesses. From painters and roofers to general contractors, landscapers, and other trades, our experience helps us understand how homeowners search, what generates qualified leads, and what it takes to compete in local markets.

Marketing That Works Together

SEO, Google Ads, websites, content, and automation shouldn't operate in silos. We build connected digital marketing strategies where each channel supports the others, giving contractors a stronger online presence while focusing marketing efforts on qualified leads and measurable growth.

A Partner, Not Just an Agency

We believe great marketing starts with understanding your business. We build relationships through honest communication, transparency, and collaboration. Our goal isn’t just to deliver marketing services—it’s to be a trusted partner invested in your growth.

Quick Facts

8 years in business

Tools and Technology

Zapier
Google Docs
Calendly
Google Workspace

Commonly Asked Questions

The Builders Agency specializes in digital marketing for contractors, construction companies, and home service businesses. We work with painting companies, roofing contractors, general contractors, fencing companies, landscapers, pool builders, concrete contractors, and other trades. Our experience in the construction and home services industries allows us to build marketing strategies around how homeowners actually search for and choose contractors in their local markets.

We help contractors grow through SEO and Local SEO, Google Ads, website design and development, content marketing, social media, video marketing, and marketing automation. Rather than treating each service as a separate tactic, we focus on building a connected digital marketing strategy designed to increase visibility, generate qualified leads, and help contractors turn more opportunities into customers.

Marketing a contractor is different from marketing a typical business. Contractors compete heavily in local search, depend on trust and reputation, serve specific geographic areas, and often need to generate leads for multiple services. Because we specialize in contractor marketing, we understand challenges such as Google Maps visibility, local SEO, Google Ads, lead quality, reviews, service-area targeting, and building websites that turn homeowners into leads.

We start by understanding how customers search for our client's services and where the strongest opportunities exist in their market. From there, we use strategies such as SEO, Google Business Profile optimization, Google Ads, high-converting websites, content, and marketing automation to increase visibility and generate qualified opportunities. We focus on more than traffic or rankings. The goal is to connect marketing performance with real business outcomes such as calls, leads, estimates, and new customers.

We combine contractor industry experience with a relationship-first approach to marketing. Instead of simply delivering SEO, ads, or a website, we work to understand each client's business, market, goals, and challenges. Our strategies connect SEO, Google Ads, websites, content, and automation into a larger growth system. Just as importantly, we prioritize communication and transparency so our clients understand what we're doing, why we're doing it, and how their marketing is performing.

Locations (1)

392 Granite Mill Blvd, Chapel Hill, NC, United States 27516

10 - 15

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