Bridge City Media

BACKGROUND

Please describe your company and position.

I am the Owner of DodakLash.

Describe what your company does in a single sentence.

DodakLash is an E-Commerce business that focuses on the specialization of lash cleansers within the eyelash extension industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bridge City Media to accomplish?

Brand Statement

SOLUTION

How did you find Bridge City Media?

Online Search

Why did you select Bridge City Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bridge City Media were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

My wife and I just recently launched a new business in the Eyelash Extension industry, supplying the World's First Luxury Lash Cleansers. Since the industry is so new, and our experience with branding/creative direction is so new, we knew we had to reach out to a real professional. 

Erik was extremely helpful, and I couldn't imagine choosing anyone else. Not only were Erik and the team incredibly helpful, kind, and professional, they worked hard and had little to run with and still did an amazing job. 

For context, we wanted to do an interview-style video for a brand statement nested in our "About Us." Something that made people understand who we are and what we do in 60 seconds. With little industry knowledge and really not too much help from us, he was able to create and direct everything and it turned out beautiful. The key deliverables included: 

• A 3-hour video shoot
• casting a model
• "Behind-the-scenes" (BTS) pictures
• Multiple videos, including a trailer

All were delivered in 2 weeks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome of the project was a solid video and amazing pictures that were delivered on time. The video is something that we're still proud of today that has been seen by thousands of customers. The pictures we received are still being used as marketing material and the value outweighed the cost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Erik has clear deadlines and excellent communication. Everything was delivered on time, including edits and post-production work. He responded to our needs in a timely manner and gave great suggestions for edits.

What was your primary form of communication with Bridge City Media?

In-Person Meeting
What did you find most impressive or unique about this company?

The personalities on the project. They worked well together and built off each other. Several times throughout the shoot, they would spitball ideas off each other and create fantastic mini shoots that we were able to use as content for no extra charge.
Are there any areas for improvement or something Bridge City Media could have done differently?

Nope, they did a fantastic job. My only critique would be to do the main video after all the mini-shoots and model work. We were extremely nervous in the beginning, as this was new to us, and towards the end, we were incredibly comfortable after spending time with the team. I think if we could redo it, we would do the main video at the end when we were all acquainted and comfortable with one another.

BACKGROUND

Please describe your company and position.

I am the President of Psychophysiologic Disorders Association

Describe what your company does in a single sentence.

We educate healthcare professionals and the public about diagnosis and treatment of pain or illness generated by the brain (rather than by disease or injury) due to unrecognized past or present psychosocial stress.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bridge City Media to accomplish?

• Create an educational course for healthcare professionals and the public

SOLUTION

How did you find Bridge City Media?

Online Search

Why did you select Bridge City Media over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Bridge City Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

24 hours of video production involving several sets plus role-playing actors followed by post-production involving video editing, graphics, still photography, stock video, titles and music. The finished product was 110 minutes divided into 8 chapters.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Bridge City Media team produced a consistently visually interesting final cut that was entertaining and conveyed complex ideas clearly. The technical level of the production was top notch and response to my few requests for changes was rapid and accurate with completion on time and on budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The schedule set in late August was followed closely all the way to completion in mid-December. Requests for changes were addressed quickly and accurately.

What was your primary form of communication with Bridge City Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mr Croswell and his team took the time to fully understand the communication goals for my project which involved complex medical and psychological concepts. This informed their choices for sets, role-playing actors, graphics, stock video, still images and editing.

Are there any areas for improvement or something Bridge City Media could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Marketing Communications Manager of The Neil Jones Food Company

Describe what your company does in a single sentence.

The Neil Jones Food Company is a US Food processor of the finest quality California tomatoes and Pacific Northwest fruit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bridge City Media to accomplish?

• We wanted to tell our company's story as a family-owned business.
• We wanted beautiful, attention-getting imagery that would demonstrate our high quality standards.
• We wanted our employees to shine, as they spoke about their experiences.

SOLUTION

How did you find Bridge City Media?

Online Search

Why did you select Bridge City Media over others?

High ratings, Close to my geographic location, Pricing first our budget, Great culture fit, Good value for cost, Company values aligned

What was the size of Bridge City Media’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Core Business Objectives The goals of this project are to create a bank of high-quality media content that can have multifaceted usage across the spectrum of NJFC’s digital mediums. These assets will be used by NJFC to attract and reinforce loyalty among prospective and existing customers, corporate partners, and employees.

Content will strive to highlight aspects of the NJFC story focusing on their commitment to producing the highest quality products, their values as a company to create and maintain an inclusive and supportive work environment for their employees, and their dedication to their customers through personalized and dependable customer service. Success of content would be seen by longer term metrics of increased opportunities for sales, and high interest among potential workforce.

Deliverables:

• One ‘About’ video up to 3 minutes ○ Produced through a scripted and freeform narrative, original video content, drone videography, stylized titling, and simple graphics ○ Moderate coordination of scripting ○ Royalty free music ○ Up to 30 seconds of custom 2D animation
• One shortened version of ‘About’ video, optimized for social media, up to 60 seconds in length
• One silent banner video for the website, up to 60 seconds
• 50+ edited photos
• Eight gifs or looped videos to be used for social or website
• All raw footage delivered on an external hard drive

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Positive feedback direct from customers (reinforcing loyalty)
• Positive employee feedback (reinforcing loyalty)
• Positive feedback from potential employees (recruitment tool)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management and responsiveness was (and still is!) excellent. Our project spanned several months, involving three video shoots at three different facilities, in two different states. At every stage, the team communicated the schedule and logistics with ample lead time. Communication was always clear. All assets were delivered on time. The team at Bridge City really cares about their clients and the quality of their work.

What was your primary form of communication with Bridge City Media?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

I really appreciated everything and knew we would get high quality video based on their portfolio, but I was especially delighted by the professionalism of the employee interview process. Erik directed and interviewed our 12 employees featured in our video and did a fantastic job.

I watched him move intuitively with the follow up questions, all while ensuring the interviewees felt comfortable. He also gave great advice regarding our initial list of interview questions, which really guided the story arc of the final, 3-minute video.

Are there any areas for improvement or something Bridge City Media could have done differently?

I'm really happy with everything they did, so I don't think they could have done anything differently. One way they might be able to improve is to offer more styles for animation.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Marketing Officer at VR Motion, a company focused on harnessing and advancing the use of Virtual Reality to enhance driver training for commercial fleet, trucking, last-mile delivery, and first responders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bridge City Media, and what were your goals?

Pictures are worth a thousand words and seeing is believing. Our company had just wrapped up the development of our latest product release and we needed to tell the world about it. Because we utilize Virtual Reality that is accessed by wearing a VR Headset, it can often be difficult to help our prospective customers to be able to visualize what our product experience is like and most importantly how it can help their business.

We commissioned the creation of an Explainer Video to help with this challenge so that we could quickly and memorably illustrate for prospects how our solution works and how they can benefit.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Bridge City Media because of our experience with them on previous projects. Their production talents in bringing a product story to life, while also opening up their creative process for client inputs, was a major factor in them being selected. They also are great communicators as well collaborators.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a Discovery Meeting to understand the goals and needs of the project. We then moved into a Script Writing phase to ensure we were covering the key topics and content. A Story Board was developed that included potential video scenes as well as animated scenes. In parallel, the production team was scheduling Shoot Days and securing a selection of acting talent and voice over options for us to consider.

I was welcomed to participate in the Shoot Days where original footage was captured. Rough Cuts were then provided to ensure that my expectations were being met. After rough cuts were approved, final edits were carried out and our 4-minute Explainer Video was complete.

From there, (3) additional Cut Down videos were created from the raw content that was created in filming the much longer Explainer Video and these Cut Downs went through similar review cycles until I was satisfied. Once the remaining (3) Cut Down videos were finished, and the proceeding Explainer Video, the project was complete and I was given links to all the Final Versions of each video as well as a physical hard drive with all raw content.

Who did you work with and what was the feedback process like?

I worked with the Owner/Director of Production, as well as their Program Manager and Script Writer. Email communication was timely and when needed, a quick phone call to highlight a key area or confirm a key direction was always appreciated. Actual script feedback was done through Share Documents that streamlined the back-and-forth.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Explainer Video was a key anchor point for a brand new website project that was happening in parallel to our video project. Key clips from our Explainer Video were incorporated into our website Banner Video to help grab attention. The Explainer Video is the star of our Product Page and is the key Attention Grabber we utilize in our outreach and demand generation campaigns where we send respondents directly to our Explainer Video to help them quickly understand our product and the fit with their needs. We've seen a dramatic up-tick in inbound responses from web viewers who have left their contact information or have requested further contact. I've also received first-hand feedback from prospects that the Explainer Video was effective and key to their understanding of our product.

Describe their project management style, including communication tools and timeliness.

My Main Point Of Contact was readily accessible and available via email, text, and phone. Google Docs were used for sharing and capturing edits. Their overall project management style was efficient, open to client feedback, and timely.

What did you find most impressive or unique about this company?

I am a very hands-on marketing person, and sometimes that can be an annoyance to a potential creative team. Bridge City Media is delighted to include me in their creative process and we work very well together. I thoroughly enjoy their creative process and by including me as deeply or as little as I want to be within their process, I have found that the end result is fantastic.

Are there any areas for improvement or something they could have done differently?

I have no suggestions for improvement. It was a delight to work with them.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Residential Property Management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bridge City Media, and what were your goals?

I started this property management company with the intent to be more compassionate than most in this industry. We've been certified as a Benefit Company. We are focused on providing more access to tenants through education and our proprietary screening process, as well as reasonably priced, comprehensive services to property owners.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were familiar with Bridge City Media through our existing business network. Knowing they are also a BCFG member made the decision easy.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a few emails back and forth regarding our goals for the videos and the people that would be featured. Being familiar with Bridge City's work, we left much of the creative details up to them. We did provide some ideas for the script. Then we scheduled our shoot day and were told what we needed to do on the day of, and what to expect. Our shoot was pretty straightforward, everything was captured in the time we had scheduled. Editing was completed quickly. We requested a couple of small edits and had our final product promptly.

Who did you work with and what was the feedback process like?

We worked with Teri and Erik in the planning process. They were easy to communicate with. There were other team members there on shoot day (apologies, I don't recall names). Email communications continued following the shoot and throughout the quick editing process. Overall communication was prompt and efficient.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've added the videos to the different pages of our website (tenant, owner, and about pages). I do believe the videos help prospective clients have a better understanding of how our Property Management company differs from the industry average.

Describe their project management style, including communication tools and timeliness.

We mostly communicated via email. Again, communication was prompt, efficient, and helpful.

What did you find most impressive or unique about this company?

The turn around time was faster than I had imagined. Even when we later requested additional edits due to changes in our services, their responses were prompt.

Are there any areas for improvement or something they could have done differently?

I can't say there is anything I would have requested be done differently.

BACKGROUND

Please describe your company and position.

I am the Chief Communications Officer of Financial Planning Association

Describe what your company does in a single sentence.

Membership association for financial planners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bridge City Media to accomplish?

• Create a video to celebrate the 50th anniversary of the CFP certification.

SOLUTION

How did you find Bridge City Media?

Online Search

Why did you select Bridge City Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Bridge City Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Record an interview and develop a four-minute video that was shown at our Annual Conference.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete a dynamic four-minute video to celebrate an important milestone in the financial planning profession.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Erik was fantastic to work with. Very responsive, developed a vision for what we wanted to do, and executed on it flawlessly.

What was your primary form of communication with Bridge City Media?

Email or Messaging App

What did you find most impressive or unique about this company?

Responsiveness and customer service. I had worked with other video production companies, but Bridge City Media took it to another level.

Are there any areas for improvement or something Bridge City Media could have done differently?

I wouldn't change a thing!