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Bratus is an award-winning branding and strategic design agency based in Ho Chi Minh City, Vietnam. We help organisations build Humanist Brands – living identities that are clear in meaning, emotionally resonant and designed to work across physical and digital touchpoints. Founded in 2011, Bratus has partnered with leading Vietnamese (vnr500 top 500 largest enterprises in vietnamand) and regional brands as well as new ventures, especially in B2B, B2C, FMCG, finance, technology, real estate, healthcare, agriculture. We clarify brand stories, sharpen positioning and translate strategy into distinctive identities, logo, packaging and digital experiences that can scale.
*SHORT FACTS
WE: Independent branding & strategic design studio with a global outlook
PHILOSOPHY: Humanist Branding
METHOD: Transform™ – Inside → Transform → Outside
HONOURS: Winning 40+ international design awards ( Communication Art Awards, Pentawards, Transform Awards, A' design award, International Design Awards (IDA), Graphis award, Kyoto Global Design Awards )
SECTORS: B2B, B2C, FMCG, Retail, Technology & more
FOCUS: Brand creation, logo & identity, packaging, digital brand experience
EXPERTISE: Brand strategy, problem‑solving, storytelling, conceptual design
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
Ho Chi Minh City, Vietnam
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Year founded
Founded 2011
1 Locations
- Ho Chi Minh City , Vietnam
Service Lines
- Branding
- 50%
- Logo
- 20%
- Packaging Design
- 20%
- Graphic Design
- 10%
Select Focus Area
- Branding Focus
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- Product branding
- 30%
- Brand messaging
- 20%
- Brand strategy
- 20%
- Packaging Design Services
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- Package Structure
- 40%
- In-Store Display Design
- 30%
- Packaging Testing
- 25%
- Amazon Compliant Packaging Design
- 5%
- Design Focus
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Industries
- Consumer products & services
- 15%
- Food & Beverage
- 15%
- Business services
- 10%
- Real estate
- 10%
- Beauty
- 5%
- Construction
- 5%
- Education
- 5%
- Energy & natural resources
- 5%
- Financial services
- 5%
- Information technology
- 5%
- Manufacturing
- 5%
- Medical
- 5%
- Other industries
- 5%
- Retail
- 5%
Clients
- Enterprise (>$1B)
- 60%
- Midmarket ($10M - $1B)
- 30%
- Small Business (<$10M)
- 10%
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Our Story
At Bratus, we act as strategic partners, not vendors – every project is led by senior specialists and treated as a long-term brand asset. We build Humanist Brands that put people at the centre, creating identity and experiences that are clear, emotive and loved across physical and digital touchpoints. We never compromise on quality, using purposeful, business-driven design to clarify positioning, sharpen competitiveness and help Vietnamese and regional brands grow confidently on the global stage
Meet the Team
Jimmi TuanFounder & Creative Director
Jimmi Tuan is a Vietnamese brand designer, and the Founder & Creative Director of Bratus. With nearly 20 years of experience in brand strategy, identity and logo design, he is widely regarded as one of the pioneers of modern branding in Vietnam
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Jimmi Tuan