BrandRadar

BACKGROUND

Please describe your company and position.

 I am the Managing Director of an automotive company 

Describe what your company does in a single sentence.

Vehicle import company in Sri Lanka

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrandRadar to accomplish?

• Make our brand visible and accurately represented in AI-generated answers (GEO)
• Improve our website SEO so it performs at its best

SOLUTION

How did you find BrandRadar?

Referral

Why did you select BrandRadar over others?

Referred to me

How many teammates from BrandRadar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BrandRadar started with our GEO (Generative Engine Optimisation), which is about making a brand visible and accurately represented in AI-generated answers. They analysed how large language models such as ChatGPT, and other AI search and answer platforms, understood and cited our brand. They then improved how our brand entities, content structure and authority signals were presented, so we would be surfaced and recommended in AI-driven results.
We were so impressed with the results that we also handed our SEO over to them. They ran a comprehensive technical SEO audit covering crawlability, broken pages and 404 errors, duplicate meta tags, missing meta descriptions and title tag optimisation. They then gave our developer a clear, prioritised tracker to implement the fixes. They now manage our content as well, supplying the blog topics and key points behind our articles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're very pleased with our GEO performance. Our brand now shows up much more strongly in AI-generated answers on ChatGPT and other AI platforms. The SEO work began only about a month ago, and the technical fixes from the audit are already live, so we're looking forward to seeing the impact on our search rankings over the coming months. BrandRadar also sends us monthly reports on both our GEO and SEO performance, so we always have a clear view of our progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BrandRadar team is highly responsive and always ready to help. They are quick to answer questions, act on our feedback and keep the work moving.

What was your primary form of communication with BrandRadar?

Email or Messaging App

What did you find most impressive or unique about this company?

We're genuinely pleased with the whole team and the support they give us.

Are there any areas for improvement or something BrandRadar could have done differently?

A few small items took a little longer than expected to close out, and one or two needed a second pass. The team was quick to own these and put them right, so it's a minor point next to the overall quality of their work.

BACKGROUND

Please describe your company and position.

 I am the Consultant of a manufacturing company 

Describe what your company does in a single sentence.

Ours is a Sri Lankan apparel manufacturer serving global fashion and lifestyle brands. We design and manufacture across intimate apparel (underwear and bras), lounge and sleepwear, activewear, knit tops, and woven apparel. Our work combines large-scale manufacturing with a focus on speed, innovation, materials and processes, and social and environmental responsibility. We operate as a B2B partner to international apparel brands, with headquarters in Colombo, Sri Lanka.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrandRadar to accomplish?

• Benchmark our AI visibility against other Sri Lankan employers across a defined set of employer-brand topics
• Identify the content and technical gaps (website structure, structured data, third-party sources) that limit how AI platforms find and cite us
• Build a practical roadmap for closing those gaps through our careers site and employer brand content

SOLUTION

How did you find BrandRadar?

• Referral
• Other

Why did you select BrandRadar over others?

Other

How many teammates from BrandRadar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivered so far Baseline and follow-up AI visibility audits. Tracking how often our company is mentioned across 300 prompts in six employer-brand topics, broken down by platform and topic. Competitor and citation analysis. Which employers and which websites AI platforms rely on when answering employer-brand questions. GEO strategy report. 

Findings, risks and a phased action plan for closing the gaps. Technical GEO audit. A review of crawlability, metadata, structured data, image tags, broken links and mobile performance, with a tracker of issues for our team to fix. Schema markup implementation guide. Developer-ready structured data templates for the main pages of our website. Content calendar. A proposed sequence of employer-brand content to publish. 

In progress Content drafts for the first three priority pieces, which will go through our internal approval before publishing. Final pilot results, due at the end of the three months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The pilot is still in progress, but two follow-up audits against our July baseline give an early read. Across the same 300-prompt set, our overall AI mention rate moved from 38% to 44% between late July and mid-October, with some month-to-month fluctuation along the way. 

The largest gains were in Career Growth and Graduate Programmes (27% to 39%), Diversity, Inclusion and Ethical Workplace Culture (18% to 30%) and Global Exposure (40% to 50%). By platform, visibility rose on ChatGPT (42% to 45%) and Gemini (31% to 42%). 

Workplace Culture and Employee Wellbeing remains our weakest topic at 11% and has not moved. Our own content programme has not yet launched, so we are treating these as early readings rather than results attributable to any single action, and we expect the final pilot report to give a clearer picture.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BrandRadar’s team has been responsive and easy to work with throughout the pilot. Niresh replied promptly to our questions and helped us make sense of the audit findings, and Udara followed up proactively on reporting needs. Deliverables arrived in clear stages, starting with the visibility audits and GEO strategy, then a detailed technical audit and a developer-ready schema guide, which gave our team practical material to act on. 

The audits are well organised, benchmark us clearly against other Sri Lankan employers, and have helped us see exactly where our employer brand is strong and where it needs work. The pilot is still in progress, with content drafts and final reporting to come, so we’ll be better placed to assess delivery against the original plan once it concludes. If anything, we’d welcome an even firmer recommended publishing sequence as we move into content, which would help us act on the findings faster.

What was your primary form of communication with BrandRadar?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how concrete the insight was. BrandRadar focuses on a new problem, how AI platforms describe employers, and they made it measurable: a fixed set of 300 prompts tracked across ChatGPT, Gemini and Google AI Mode, with a prompt-level view of where we appear and where we’re invisible. 

The citation analysis was the most valuable part for us. It showed that AI answers about employers lean heavily on third-party sources such as certification and review sites, rather than a company’s own website, which shifted how we think about employer brand content. The schema guide also showed care. It recognised that we’re a B2B manufacturer rather than a retailer and shaped the markup accordingly, and it flagged inconsistent public information about our company history instead of guessing.

Are there any areas for improvement or something BrandRadar could have done differently?

The pilot has been constructive, and our suggestions are about how we work together rather than the quality of the work itself. We would have benefited from agreed timelines and milestones set out at the start, so both teams knew what was due and when. A shared tracker for open items, such as access requests, content approvals and next steps, would also have kept things moving between emails. Finally, we’d welcome a clearer recommended sequence for what to publish first, as we set most of those priorities ourselves.

BACKGROUND

Please describe your company and position.

I am the Head - Group Digital Marketing of Hayleys PLC

Describe what your company does in a single sentence.

With a 148-year history, Hayleys, a purpose-led corporate, is one of the largest companies in Sri Lanka, having expanded its international presence across 80 countries and into 17 diverse business sectors. As one of the nation’s most socio-economically impactful organisations, we contribute 5.4% of its export income, helping solve global challenges while delivering value to customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrandRadar to accomplish?

• AI Search Visibility
• GEO Strategy
• Monitoring and Insights

SOLUTION

How did you find BrandRadar?

Other

Why did you select BrandRadar over others?

Good value for cost

How many teammates from BrandRadar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on monitoring and analysing the AI search visibility of Hayleys PLC and its diverse business sectors through BrandRadar's platform.

Key deliverables included tracking brand mentions, citations and visibility across AI-powered search platforms, monitoring competitor performance, identifying gaps in AI-generated responses, and providing actionable insights to support our Generative Engine Optimisation (GEO) strategy.

The platform also supports ongoing performance monitoring, helping us understand how AI platforms perceive, reference and recommend our brands, and identify opportunities to strengthen our digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

BrandRadar has helped us establish a clearer understanding of our brand visibility across AI-powered search platforms, providing measurable insights into brand mentions, citations, competitor positioning and visibility gaps.

One of the key outcomes has been the ability to benchmark our performance, identify opportunities for improvement and track changes in AI search visibility over time.

While GEO is still an evolving area, the platform has given us a more structured, data-driven approach to monitoring and improving our presence across AI search environments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BrandRadar's team has been professional, responsive and supportive throughout our engagement. Communication has been straightforward, and they have been receptive to our feedback and requirements, particularly when addressing the needs of a diversified group like Hayleys.

They have demonstrated a good understanding of our objectives and have been willing to accommodate requests and provide guidance when needed. Overall, the collaboration has been smooth and productive.

What was your primary form of communication with BrandRadar?

Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about BrandRadar is its focused approach to AI search visibility and the practical insights it provides in an area that is still relatively new and evolving. The ability to monitor brand visibility, citations and competitor positioning across AI platforms in one place is particularly valuable.

Their willingness to listen to feedback and continuously improve the platform is another strength. Rather than simply providing data, they help us better understand how our brands are represented in AI-generated responses and where we should focus our GEO efforts.

Are there any areas for improvement or something BrandRadar could have done differently?

More granular reporting across individual brands, business sectors and geographic markets, along with deeper competitor benchmarking and historical trend analysis, would be valuable.

Overall, BrandRadar is a promising platform, and these enhancements would make it even more useful for organisations managing multiple brands across different industries.

BACKGROUND

Introduce your business and what you do there.

I’m the director of commercial technology and AI for a hospitality services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandRadar?

We needed help measuring AI visibility.

SOLUTION

What was the scope of their involvement?

BrandRadar is helping us understand AI visibility in the hospitality industry. The team has provided reports, analysis, and recommendations for next steps.

What is the team composition?

We’ve worked with 2–5 teammates from BrandRadar.

How did you come to work with BrandRadar?

Someone referred BrandRadar to us. We chose them because they were close to our geographic location, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t reached the final outcome yet, but BrandRadar’s role is mainly tracking and reporting.

How did BrandRadar perform from a project management standpoint?

They deliver on time. We communicate with BrandRadar through in-person and virtual meetings.

What did you find most impressive about them?

We don’t have any specific feedback for BrandRadar.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Causeway Malaysia, an online peer-to-peer car rental platform connecting travelers with affordable, well-maintained vehicles across Malaysia. We offer flexible and hassle-free rentals through a tech-driven, multi-vendor ecosystem.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandRadar?

We needed help with SEO and geo-optimization.

SOLUTION

What was the scope of their involvement?

BrandRadar has been working on our backlinking plan, GEO strategy, and SEO optimization, including technical and content strategy.

What is the team composition?

We've been working with 2–5 teammates from BrandRadar.

How did you come to work with BrandRadar?

We found them through an online search. We chose them over other options because they were close to our geographic location, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in June 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a 40%–50% increase in our ranking and search volume within four months.

How did BrandRadar perform from a project management standpoint?

BrandRadar has delivered on time as promised. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

BrandRadar's professionalism and timely delivery are impressive.

Are there any areas they could improve?

They could have more organized schedules for monthly recap meetings.

BACKGROUND

Please describe your company and position.

I am the VP Head Of Digital Marketing of DFCC Bank

Describe what your company does in a single sentence.

Its a Commercial bank in Sri Lanka called DFCC Bank PLC 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrandRadar to accomplish?

• Measure AI search visibility
• Develop strategies to get CITED on LLMs
• Be strategic partner for colloboration
• Be number 1 as most cited bank in GEO space

SOLUTION

How did you find BrandRadar?

Word of Mouth

Why did you select BrandRadar over others?

We work with thier other group companies , relationship with key stakeholders

How many teammates from BrandRadar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Do website TECH audit , Research AEO GEO readiness , Agree on prompt basket , Develop content to improve citations , Target improvements in search visibility on LLMs 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Met milesstones and the rankings have improved amoung banks 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been satisfactory, frequent meetings and follow up helped 

What was your primary form of communication with BrandRadar?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The also manage META  , Google and TIK platforms and provide services 

Are there any areas for improvement or something BrandRadar could have done differently?

Be more transparent in the measurement of ranking and publication of BRAND RADAR quarterly reports on AI Visibility  and not make it a FOMO for companies