BrandRadar

BACKGROUND

Please describe your company and position.

I am the Head - Group Digital Marketing of Hayleys PLC

Describe what your company does in a single sentence.

With a 148-year history, Hayleys, a purpose-led corporate, is one of the largest companies in Sri Lanka, having expanded its international presence across 80 countries and into 17 diverse business sectors. As one of the nation’s most socio-economically impactful organisations, we contribute 5.4% of its export income, helping solve global challenges while delivering value to customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrandRadar to accomplish?

• AI Search Visibility
• GEO Strategy
• Monitoring and Insights

SOLUTION

How did you find BrandRadar?

Other

Why did you select BrandRadar over others?

Good value for cost

How many teammates from BrandRadar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on monitoring and analysing the AI search visibility of Hayleys PLC and its diverse business sectors through BrandRadar's platform.

Key deliverables included tracking brand mentions, citations and visibility across AI-powered search platforms, monitoring competitor performance, identifying gaps in AI-generated responses, and providing actionable insights to support our Generative Engine Optimisation (GEO) strategy.

The platform also supports ongoing performance monitoring, helping us understand how AI platforms perceive, reference and recommend our brands, and identify opportunities to strengthen our digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

BrandRadar has helped us establish a clearer understanding of our brand visibility across AI-powered search platforms, providing measurable insights into brand mentions, citations, competitor positioning and visibility gaps.

One of the key outcomes has been the ability to benchmark our performance, identify opportunities for improvement and track changes in AI search visibility over time.

While GEO is still an evolving area, the platform has given us a more structured, data-driven approach to monitoring and improving our presence across AI search environments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BrandRadar's team has been professional, responsive and supportive throughout our engagement. Communication has been straightforward, and they have been receptive to our feedback and requirements, particularly when addressing the needs of a diversified group like Hayleys.

They have demonstrated a good understanding of our objectives and have been willing to accommodate requests and provide guidance when needed. Overall, the collaboration has been smooth and productive.

What was your primary form of communication with BrandRadar?

Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about BrandRadar is its focused approach to AI search visibility and the practical insights it provides in an area that is still relatively new and evolving. The ability to monitor brand visibility, citations and competitor positioning across AI platforms in one place is particularly valuable.

Their willingness to listen to feedback and continuously improve the platform is another strength. Rather than simply providing data, they help us better understand how our brands are represented in AI-generated responses and where we should focus our GEO efforts.

Are there any areas for improvement or something BrandRadar could have done differently?

More granular reporting across individual brands, business sectors and geographic markets, along with deeper competitor benchmarking and historical trend analysis, would be valuable.

Overall, BrandRadar is a promising platform, and these enhancements would make it even more useful for organisations managing multiple brands across different industries.