Brandnographer

BACKGROUND

Introduce your business and what you do there.

I’m the senior project director of a market researching company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandnographer?

We needed help with international research.

SOLUTION

What was the scope of their involvement?

Brandnographer has been helping us with strategy and research for our agency. Their efforts include recruiting participants and executing, analyzing, and reporting through a series of deliverables. We primarily focus on ethnographic investigation for the Chinese market in the tech, consumer goods, and spirits and alcohol sectors.

What is the team composition?

I’ve worked with 4–5 members of their team, including Ruby (Founder) and a group of researchers and strategists.

How did you come to work with Brandnographer?

They were referred to us by an old project manager I worked with.

How much have you invested in them?

We’ve spent $150,000–$200,000 with them so far.

What is the status of this engagement?

We started working together in February 2019, and the engagement is ongoing. It’s a project-based partnership, and we reach out to them whenever we need them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients are pleased with Brandnographer’s deliverables; besides their moderation and translation services, they do effective cultural liaising, analysis, and synthesis. Their efforts are a well-rounded understanding of the market.

How did Brandnographer perform from a project management standpoint?

They’re thorough, communicative, timely, and dependable. In terms of tools, we use email, phone calls, and Zoom to touch objectives along the way.

What did you find most impressive about them?

We like how personable they are; it feels like a real partnership instead of regular vendors. They’re part of our research team and show a level of commitment to a project as if it’s their own. Overall, they offer a lot of intellectual dedication to solving our engagement’s questions, and that’s special.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Do you have any advice for potential customers?

Empower them upfront with a thorough brief to help them understand everything involving your project.