Brandmagic

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a coaching and consulting firm. We work with small law firms all over the country to help them run their firms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandmagic?

We’ve gone through a couple of branding iterations, and it was time to do one more. We wanted to take our branding from something that was suitable for our region to something that would be national in scope.

SOLUTION

What was the scope of their involvement?

Brandmagic worked on a logo design and a brand style guide. The style guide included fonts, color schemes, and treatments. The treatments were examples of how the brand would appear in different ways from the website, business cards, social media posts, and other pieces of marketing collateral.

What is the team composition?

I only worked with Renee (Principal).

How did you come to work with Brandmagic?

I was referred to them.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from September–October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I talked with Renee weekly to track progress as we went along.

How did Brandmagic perform from a project management standpoint?

From a project management standpoint, they performed very well. They did a good job of taking my feedback and acting on that. They would make changes before coming back for another round of conversations.

What did you find most impressive about them?

I was impressed with the finished product. The logo and branding guide were terrific.

Are there any areas they could improve?

Renee is very to the point. She didn’t waste my time, which is great. I think she did a little more via email than on the phone, which I would’ve preferred. But that did keep me from spending more time on the project than I needed, which I appreciated.

Do you have any advice for potential customers?

Trust Renee’s process specifically. It’s an awesome process, and the output was beyond my expectations. She cares about how her work looks. If I questioned constantly, the outcome would’ve taken a lot longer.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of She Sells. We're a sales mentoring and training company for female entrepreneurs and sales professionals. Our mission is to help women break through six figures in income, and create a sales process that feels authentic to how they are naturally wired.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandmagic?

I hired Brandmagic to create a logo for my new brand, She Sells.

What were your goals for this project?

My goals were to create a logo that was soulful, beautiful and fierce, like the women we serve in our community. I needed to be powerful, feminine and gorgeous, as well as communicate how we are all connected and how when one woman wins, it helps us all.

SOLUTION

How did you select Brandmagic?

I was referred to Renee and Brandmagic through a client who had hired Renee for multiple visual identity projects, and who had given rave reviews of her work. I looked at the work she did for him and was incredibly impressed with the final product.

When I contacted Renee for a discovery call, she was easy to connect with and asked detailed questions about my goals. I felt at ease with her and like she was truly interested in helping me achieve an outcome with my logo that I loved.

Describe the scope of their work in detail.

Renee created a logo for my new brand, along with multiple logo variations. She helped me select the font and color schemes of my brand, and also created the actual image of the logo.

What was the team composition?

I worked directly with Renee over the course of the whole project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I absolutely love the logo Renee created. I feel confident using it and am excited to put it on all of my marketing material! I'm getting constant feedback from my community asking about my new brand, saying how much they love the visual design and wanting to know more.

I truly believe the polished and professional visual identity Renee helped me create has helped build all of the buzz around the new brand!

How effective was the workflow between your team and theirs?

Very effective. Renee was super communicative, eager for feedback and easy to access. All of our work was done back and forth over email.

What did you find most impressive about this company?

Brandmagic did not stop until they created a design I loved. She also went above and beyond after the project was completed to work with a merchandise vendor I hired and make sure the logo was going to look right on a T shirt I was having created.

She did not charge me for all of the extra time she put in for this, which of course I was willing to pay for but truly appreciated that she did it just to help me out.

Are there any areas for improvement?

None that I can think of!

BACKGROUND

Please describe your company and your position there.

I own a multimedia company that sells coaching programs, courses, books and online material.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandmagic?

Renee has been amazing to work with and has helped us on a number of projects, from building out the brands we launch from start to finish, which includes, logo design, brand style guide, usage, website wire frame, full web design and UX design.

What were your goals for this project?

To have beautiful and engaging brand.

SOLUTION

How did you select Brandmagic?

Because of Renee and her company's project and client list and skill set.

Describe the project in detail.

Logo, Brand Style Guide, Web wire frame and website design, UX design on multiple brands.

What was the team composition?

Renee and her team are amazing!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Renee works quickly and diligently, with great response time and great turnarounds, with a great feedback loop and communication throughout the project.

How effective was the workflow between your team and theirs?

Very effective always with Renee!

What did you find most impressive about this company?

They have an amazing ability to execute to a beautiful end result on schedule and budget.

Are there any areas for improvement?

No. None at all.