BRANDefenders

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of American Pipelining Supplies

Describe what your company does in a single sentence.

APS specializes in providing industry leading education, materials, equipment, and support to the trenchless industry nationwide. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BRANDefenders to accomplish?

• Solidify public brand identity and reputation
• Create and maintain new website
• optimize our SEO and online advertising

SOLUTION

How did you find BRANDefenders?

Referral

Why did you select BRANDefenders over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BRANDefenders were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BRANDefenders delivered an exceptional website that perfectly captures our brand, products, services, and identity. Their process began with extensive market research and detailed discovery sessions using intensive questions and worksheets. This comprehensive approach provided them with a full understanding of our business, ensuring the final product was aligned with our values, tone, and goals.  

Key deliverables included:  

• A fully customized website designed to showcase our brand identity and offerings.  
• Strategic content development tailored to our target audience.  
• A visually cohesive design that reflects our brand’s tone and values.  
• SEO optimization to enhance our online visibility.  
• Clear communication throughout the project, led by Ian, our dedicated account manager.  

Their ability to combine creative excellence with deep strategic insight resulted in a website that truly embodies who we are, making it a valuable asset for our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved Navigation and Usability: The intuitive site structure and content organization have led to a smoother user experience.
• Better Brand Communication: Clear, concise content effectively conveys our offerings and values to the target audience.
• Increased Search Visibility: Optimized content and SEO-friendly structure will improve the site’s ranking on search engines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BRANDefenders demonstrated exceptional project management throughout our website development process. Their approach was fast and efficient, ensuring the project stayed on schedule without compromising on quality. Communication was seamless, with transparent updates provided primarily through email and virtual meetings, making it easy to stay informed every step of the way.

Their team excelled in collaboration, working closely with us to ensure our vision was fully realized while offering expert insights to enhance the final product. The level of communication was phenomenal—clear, consistent, and proactive—which made the entire process smooth and stress-free. BRANDefenders’ project management skills truly set them apart and made working with them an outstanding experience.

What was your primary form of communication with BRANDefenders?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about BRANDefenders was their ability to deeply understand our business and brand and translate it into a website that perfectly reflects our identity, values, and goals. Their process was uniquely thorough, combining detailed market research with insightful discovery questions and worksheets to ensure every aspect of our business was captured.

Equally remarkable was their fast, efficient project management and transparent communication. The team's ability to collaborate so effectively with us while maintaining exceptional attention to detail truly set them apart. BRANDefenders didn’t just deliver a website—they delivered a strategic, brand-aligned tool that has elevated our online presence.

Are there any areas for improvement or something BRANDefenders could have done differently?

Providing more detailed timelines with specific milestones could help in setting clearer expectations and giving us a better sense of progress throughout the project. This is a minor suggestion, however, and does not detract from the excellent work and overall experience we had with BRANDefenders. Our project moved swiftly and was never less than on track.