Branch42

BACKGROUND

Please describe your company and position.

I am the Online Ordering & Delivery Software of Orrderlo

Describe what your company does in a single sentence.

Baaz is a Restaurant 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Branch42 to accomplish?

• To build a scalable franchise management platform where Super Admins can manage franchise owners and restaurant limits, while Admins can set up restaurants with unique subdomains, menus, reservations, and localized branding.
• To deliver a modern, customer-facing experience with multilingual support, seamless ordering, table reservations, theme customization, and secure authentication, all running on a scalable AWS-based infrastructure.

SOLUTION

How did you find Branch42?

Referral

Why did you select Branch42 over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of WorkThe agency was responsible for designing and developing a complete multi-tenant restaurant franchise platform for Orrderlo, a German restaurant chain. The project included end-to-end development of two dashboards (Super Admin and Admin) and a user-facing restaurant website, along with the backend infrastructure and CI/CD pipeline. Key Deliverables: Super Admin Dashboard: Ability to create Admin accounts and define how many restaurants each Admin can manage. Admin Dashboard: Restaurant creation and management according to the quota set by the Super Admin. Automatic generation of restaurant subdomains in the format restaurantName.orrderlo.de. Comprehensive restaurant setup including catalogue, pizzas, addons, SEO tools, reservation management, ordering flow, discount/coupon scheduling (e.g., “Tuesday Specials”), customizable themes, business hours, and order hours. Multi-language support with the ability to set a default language. User-Facing Restaurant Websites: Login system with email OTP and magic link authentication. User-facing customization with accent color management. Seamless German–English translation. Features for table reservations, pickup, and delivery orders (self-delivery supported). Infrastructure & DevOps: Backend built in Golang with Postgres database. Frontend built using Next.js and React. Deployment using AWS ECS clusters behind a load balancer for scalability. CI/CD pipeline implemented using GitHub Actions. Authentication based on subdomain for secure, tenant-specific sessions. This engagement resulted in a robust, scalable, and multi-lingual platform enabling Orrderlo to expand its restaurant franchise network with full administrative control and a modern, user-friendly experience for customers.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:
The platform’s launch has been highly successful, with 25+ restaurants already onboarded and actively using the system. This has resulted in a steady stream of online orders and table reservations, driving consistent revenue for the business.

Key outcomes include:

• Rapid onboarding of new restaurants through the automated subdomain and setup process.
  Increased operational efficiency with centralized management via the Admin and Super Admin dashboards.
• Improved customer engagement through seamless online ordering, reservations, and multi-language support.
• Direct revenue growth from the 25+ live restaurants using the platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency’s project management was smooth and highly collaborative. They were very responsive to our needs, quickly addressing feedback and implementing changes throughout the development process. Deliverables were provided on time, and communication was clear and consistent, which helped keep the project on track and aligned with our vision.

What was your primary form of communication with Branch42?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how the team went beyond just writing code they took the time to deeply understand our restaurant business model and the real-world impact of each feature and deployment. Their ability to translate our operational challenges into practical, scalable technical solutions made a huge difference. It felt like they were true partners, not just a tech vendor.

Are there any areas for improvement or something Branch42 could have done differently?

Overall, the experience was excellent. If there was one area for improvement, it would be to provide even more documentation or walkthroughs for the admin features, so our team could onboard new staff faster without relying on direct support. Beyond that, the collaboration and delivery met our expectations.